Capturing high-quality photos of your corporate event or office Christmas party is essential. They document important moments and help promote brand identity. They also create content for future campaigns.
“Events are important investments for companies. Therefore, it is essential to hire a professional photographer. They can capture high-quality images. Bad photography stands out and not for the right reasons,” Reed & Mackay Event Experience Lead, UK, Meetings & Events Lucy Tomkins says.
“Event photos can be shared in real-time with event attendees to showcase memories made and to increase attendee satisfaction. Additionally, they are critical for future engagement, whether marketing the next event or sharing internally and externally with stakeholders,” Tomkins adds.
Recognising the importance of capturing high-quality event photos, we asked our expert Reed & Mackay Events team to share five tips companies can follow to ensure first-rate photography at their next event.
Plan ahead
Before the event begins, map out the specific shots you need. This includes moments such as keynote speeches and audience interactions.
Plan to take different types of pictures. Use wide shots to show the atmosphere. Take close-ups of participants. Capture images that highlight details, like decorations. A well-structured plan ensures all important moments are documented.
Invest in professional photographers
Hiring a professional event photographer can make a big difference. They have the skills, equipment and knowledge to manage changing lighting.
They can also capture dynamic moments at large events. Professionals understand the importance of framing, composition and timing. These all ensure high-quality images that elevate your brand and showcase your event.
Lighting is key
Lighting is crucial in photography. For indoor events, ensure the venue has adequate, well-balanced lighting. Avoid harsh, direct lights or overly dim setups, as these can result in unflattering images.
For outdoor events, take advantage of natural light. Proper lighting brings out the vibrancy and clarity of your photos.
Capture candid moments
While planned shots of key moments are important, candid images capture the essence of an event. People engaged in conversations and interactions are great at demonstrating the energy of the event. These moments often leave a lasting impression as they present a genuine and relatable side to your event. Encourage the photographer to blend into the crowd and capture these natural interactions of the attendee experience.
Capture your brand in the photos
Ensure your brand is clearly represented in the photos. This could be through signage, branded items or visuals like logos on screens or banners. People often share event photos on social media and use them to promote future events. The more your branding is in the images, the more professional they look.
Get in touch
Mail hello@reedandmackay.com to discuss all of your travel and event management needs.
