Reed & Mackay has released the latest report in its Thought Leadership series on Diversity, Equity and Inclusion (DEI) – on how to better support female business travellers.
Women continue to be a growing demographic in the workplace. They also play a crucial role as business travellers. Women shape key trends and drive growth in important areas, as represented in global traveller data taken from the 2024 GBTA Business Travel Index.
The data reflects that women make up the majority of professionals on both the buyer and supplier sides of the industry. In a GBTA global survey of more 600 global business travel professionals, women represented 67% of travel managers and buyers.
When a company needs to send someone on a business trip, they send the right expert. Yet while everyone faces the challenges that travel can present – from transport delays and cancellations to jet lag and disruption to wellbeing practices – it’s important to acknowledge female employees may have different challenges to travelling with confidence than male counterparts.
In a World Travel Protection survey of global business travellers last year, the number of female respondents saying travelling for work is less safe for women than men stood at a high 71%.
So how can the travel industry better support female business travellers?
In this Thought Leadership Reed & Mackay aims to generate further discussion on how and where the travel industry can better support female business travellers and acknowledge the complexities they face.
Key takeaways
· Where TMCs can help with the safety and wellbeing of female employees travelling
· What key industry stakeholders are doing to move the dial to offer better support
· Where hotels are launching initiatives to support female guests
· Best practice in supporting female delegates at meetings and events
· Travel advice from female business travellers
Download the report
Reed & Mackay designed its Thought Leadership series to start discussions around key issues and topics affecting the business travel sector. As well as this latest report, read our previous DEI Thought Leadership reports on Supporting business travellers with visible and hidden disabilities
Get in touch
Mail helloae@reedmackay.com to discuss all your corporate travel and event management needs.
