With at least four generations in the workforce, designing events that connect with everyone is more challenging than ever. How can you create an event that will appeal to all generations?
At our recent &Beyond Summit, Dr Paul Redmond – a leading UK authority on generational change and the future of work – highlighted these major shifts are currently transforming the workplace.
When organising events, understanding the preferences of each generation is the first step:
- Baby Boomers (born 1946–1964): Prefer structured formats, in-person networking and traditional presentations.
- Generation X (born 1965–1980): Value practicality, direct communication and clear takeaways.
- Millennials (born 1981–1996): Lean towards digital integration, interactive formats and collaborative experiences.
- Generation Z (born 1997–2012): Expect highly visual content, gamification and tech-savvy delivery.
By 2030, the World Economic Forum estimates that Gen Z and Millennials will make up around 60% of the global workforce, so it’s vital to plan events that bring everyone together in a meaningful way. Here are five strategies to help kickstart the process.
1. Offer hybrid and flexible formats
Why it works
Flexibility is key for younger employees who value digital-first approaches. At the same time, many colleagues still prefer in-person engagement and structured sessions. So a mix of formats is a good compromise.
How to implement it
Design your event with both physical and virtual audiences in mind. Allow live attendance and virtual participation. And record sessions for those who need to catch up later. Choose platforms that are user-friendly, accessible and offer features like closed captions or live Q&A.
2. Use multi-channel communication
Why it works
Generational preferences extend to communication. While Baby Boomers may check their email regularly, Gen Z might scroll past messages unless they arrive via instant messaging or video.
How to implement it
Promote events and share updates using a mix of tools ranging from emails and internal messaging apps to short videos. Post-event, combine digital surveys with in-person feedback sessions to capture responses from all age groups.
A strong measurement strategy should go beyond attendance figures to include sentiment analysis and behaviour change. By using a range of feedback channels, you’ll boost response rates and gain a clearer picture of how the event was received.
3. Deliver inclusive agendas and content
Why it works
Each generation brings different perspectives and learning preferences. A one-size-fits-all agenda risks disengaging large portions of your audience.
How to implement it
Mix content styles to ensure your audience remains engaged. Pair keynote talks with interactive workshops. Introduce cross-generational panels to highlight shared goals and differing viewpoints.
Additionally, be mindful of the language you use. Avoid age-specific jargon or pop culture references that could alienate some attendees.
4. Foster cross-generational interaction
Why it works
Bringing different age groups together encourages learning, sparks innovation and breaks down barriers. It’s also a great way to build mutual respect.
How to implement it
Encourage cross-generational connections by using structured formats such as speed networking or round-table discussions. Breakout sessions with mixed-aged groups can also spark useful conversations and help people learn from each other’s experiences.
5. Prioritise accessibility and comfort
Why it works
Different generations have different needs when it comes to comfort and accessibility. While Gen Z might enjoy fast-paced, tech-heavy environments, Baby Boomers and Gen Xers may prefer quieter spaces with seating and clear signage.
How to implement it
Choose venues that cater to all needs. Provide different seating options, clear signage and include plenty of breaks throughout the event. Make sure digital tools are intuitive and provide tech support where needed.
By thinking ahead, you create a welcoming environment where everyone can engage fully.
Get in touch to find out how we can support with your event management.
Mail hello@reedmackay.com to discuss all your corporate travel and event management needs.
