In the ever-evolving world of business, choosing the right location for meetings and events is crucial. France, with its rich history, vibrant culture, and strategic geographical position, has emerged as a top destination for corporate gatherings. This article delves into why businesses are increasingly favouring France for their meetings and events.
1. Leading Destination for International Conferences
France has consistently ranked high as a favoured destination for international conferences. According to the International Congress and Convention Association (ICCA), France was the third most popular European country for meetings in 2022, hosting 472 in-person meetings.
2. Paris: The Global Hub for Business Events
Paris, the capital city, stands out as a global hub for business events. In 2022, the ICCA ranked Paris as the third most popular city in the world for meetings and events, hosting over 130 meetings . Its excellent infrastructure, including the Paris Expo Porte de Versailles and the Palais des Congrès de Paris, plays a significant role in attracting international delegates.
3. Accessibility and Connectivity
France’s accessibility is a major advantage. With three major international airports—Charles de Gaulle, Orly, and Nice Côte d’Azur—France is well-connected to the rest of the world. In 2023, Charles de Gaulle served 67.4 million passengers, a 17% increase compared to the previous year. This underscores its status as a major gateway for international travellers.
4. World-Class Hospitality and Facilities
The country’s commitment to excellence in hospitality and event facilities is another draw for businesses. The World Travel Awards honoured France with the title of Europe’s Leading Meetings & Conference Destination in 2022. This recognition is a testament to the high standards of service, accommodation, and event venues available throughout the country.
5. Cultural Appeal and Incentive Travel
France’s cultural richness and diversity offer unique incentive travel opportunities. A survey by the Global Business Travel Association (GBTA) revealed that 72% of European business travellers preferred France for its cultural appeal when considering incentive travel destinations. From the vineyards of Bordeaux to the historic sites of Lyon, France offers myriad experiences that can be seamlessly integrated into business events.
Reed & Mackay’s Event’s Expansion into France
Recognising the burgeoning demand for top-tier business events in France, Reed & Mackay has strategically expanded its Event division offerings to the country. This move is part of the company’s broader global expansion initiative, aiming to provide clients with unparalleled service and expertise in organising meetings and events. With a dedicated team now operating in France, Reed & Mackay Events is well-positioned to cater to the diverse needs of businesses seeking to make the most of what France has to offer.
France’s blend of exceptional infrastructure, accessibility, world-class hospitality, and cultural richness makes it an unrivalled destination for business meetings and events. As Reed & Mackay continues to grow its presence in France, clients can look forward to meticulously crafted events that leverage the best the country has to offer.
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