Reed & Mackay extends its global events expertise to France by launching a comprehensive service for organising professional events.
PARIS, September 10, 2024 — Global corporate travel and event management company, Reed & Mackay, today announced the launch of its renowned Reed & Mackay Events offering in France. This strategic development is part of the company’s global expansion, responding to growing client demand for customised event solutions.
Barbara Labrit, recently appointed Head of Meetings & Events for France, leads this initiative.
With extensive experience in the MICE (Meetings, Incentives, Conferences, and Exhibitions) sector, gained within communication agencies and Travel Management Companies (TMC’s), Barbara Labrit brings her expertise to the development of this offering in the French market.
The integration of the Events offering within Reed & Mackay in France is a continuation of the successful development of its service globally. Present in all Reed & Mackay’s wholly owned markets, the global Event team has grown exponentially, from six employees in 2019 to over 165 today. In the last 12 months, the team managed over 4,700 projects, hosting 175,000 guests worldwide. This success has been recognised by Conference & Incentive Travel (C&IT), which ranked Reed & Mackay as the No. 1 Events Agency in the UK for the second consecutive year.
Johann Smith, Managing Director of Reed & Mackay France, adds: “I am delighted to announce the launch of this new offering in France, which is a strategic priority for the company and our group. We are committed to offering our clients event solutions at the same levels of excellence and quality as the business travel services we have been providing for nearly 25 years, relying on our experts and the best technologies.”
A Complete Range of Services to Meet Business Needs
The Reed & Mackay Events offering in France includes a range of services tailored to the specific needs of businesses:
- Group Travel and Hotel Group: An existing service aimed at custom management of group travel, in accordance with corporate travel policies. The offer also includes hotel room bookings, from 10 – 10,000 rooms, with negotiation of optimal tariff conditions due to Reed & Mackay’s global leverage.
- Venue Sourcing: Assistance in finding venues or suppliers, both in France and internationally. Reed & Mackay’s network of specialists and partners ensures access to the best market opportunities.
- Incentive Travel: The organization of reward trips, designed to offer memorable experiences to employees. Every step, from strategic design to logistical production, is managed to ensure the success of these initiatives.
- A to Z Event Organisation: Expertise in designing and implementing customized events, tailored to the objectives of businesses and the expectations of their teams participants.
- Digital Engagement and Technology: The use of the CVENT platform with integrated technology at the heart of events, with custom tools to enhance the participant experience, from registration sites to mobile apps.
Reed & Mackay Events at IFTM
Reed & Mackay will present its Events offering at the IFTM fair, which will take place from September 17 to 19, 2024 at Porte de Versailles. Visitors to the fair are invited to meet Barbara Labrit and her team at booth K05 to discuss their projects and discover the services offered, as well as explore the career opportunities offered by Reed & Mackay.
For more information, visit www.reedmackay.com or contact:
For media enquiries please contact: mediaenquiries@reedmackay.com
About Reed & Mackay
Reed & Mackay delivers service-led corporate travel, people-focused technology, and award-winning event solutions across the globe. As part of the Navan Group, we believe in travel made easy, and in software designed for the people who use it. Reed & Mackay combines inspired service with state-of-the-art technology to create a level of travel and event management like no other and with a prestigious client base across financial, legal, insurance, marine and energy and media sectors. Read more: www.reedmackay.com
