Reed & Mackay announces the rebrand of Spain-based Atlanta Events and Corporate Travel Consultants, following a series of strategic acquisitions and investments across Europe. Just three months after unveiling the Reed & Mackay brand in Sweden, this latest announcement further cements the company’s commitment to the European marketplace, offering an elevated service for both local and multinational clients.
London, 29 Jan 2024 — Reed & Mackay, the global travel and event management company, today announced the rebrand of Atlanta Events and Corporate Travel Consultants. The longstanding Spanish business travel and events agency will now operate under the Reed & Mackay brand, blending 43 years of expertise in Spain with Reed & Mackay’s renowned high-touch service, expansive global footprint, and client-centric technology.
The company has announced a number of acquisitions and rebrands across Europe in recent years, most recently in the Nordics with the unveiling of the Reed & Mackay brand in Sweden in November 2023. Reed & Mackay is now poised to elevate corporate travel, event management, and congress services in Spain, one of Europe’s most vibrant markets.
This year, a study commissioned by the Spain Convention Bureau estimated a revenue total for Spain’s MICE industry of more than €12.1 billion in 2023. The report also found that the average daily spending per MICE passenger in Spain reached €335 in 2022, surpassing the 2019 figure of €319. Both findings indicate the positive upwards directory of Spain’s MICE industry, underscoring Reed & Mackay’s strategic decision to announce a branded presence in the market.
Julie Oliver, CEO Europe, Reed & Mackay, said, “I am so excited to launch the Reed & Mackay brand in Spain. We’re building on 43 years of Spanish heritage, and have a seasoned local team, with great passion for Corporate Travel, Events and Congress, who with access to Reed & Mackay’s technology, global reach and buying power will be able to deliver greater value to their clients and any current and future Reed & Mackay global clients needing to be serviced in Spain. Our global growth strategy has always been to combine local knowledge and service-driven standards, with global reach, providing a robust, quality offering for both local and multinational clients.”
The acquisition of Atlanta Events and Corporate Travel Consultants by Reed & Mackay was announced in 2022. Reed & Mackay has office locations in Spain’s main business hubs: Madrid, Barcelona, and Seville. The rebrand strengthens Reed & Mackay’s expertise in the pharmaceutical sector and its leading reputation for meetings, events and congress across Europe.
Paula Fuster, Managing Director, Reed & Mackay, Espana, said, “We are delighted to be officially under the Reed & Mackay brand. For 43 years, Atlanta Events & Corporate Travel Consultants has been a trailblazer in the industry, and today, as Reed & Mackay, our family has grown and become an internationally recognised powerhouse. We are so excited to work with our global colleagues to deliver exceptional service for our clients in Spain and beyond, and for the forthcoming investments in technology and resources that will accelerate our service offering.”
Reed & Mackay’s commitment to delivering an elevated service offering for Spain is reinforced by the combination of local expertise with talented consultants, event managers, and congress project managers, all supported by bespoke technology. As part of a global company with a local presence in over 65 markets, Reed & Mackay opens the door for Spain-based businesses with corporate travel and event needs to access a global footprint, inventory, and 24/7 service.
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About Reed & Mackay
Reed & Mackay delivers service-led corporate travel, people-focused technology, and award-winning event solutions across the globe. As part of the Navan Group, we believe in travel made easy, and in software designed for the people who use it. Reed & Mackay combines inspired service with state-of-the-art technology to create a level of travel and event management like no other and with a prestigious client base across financial, legal, insurance, marine and energy and media sectors. Read more: www.reedmackay.com
Mail hello@reedandmackay.com to discuss all of your meetings and events management needs.
