{"id":73668,"date":"2025-05-06T10:45:00","date_gmt":"2025-05-06T09:45:00","guid":{"rendered":"https:\/\/reedmackay.com\/?p=73668"},"modified":"2025-06-02T16:26:42","modified_gmt":"2025-06-02T15:26:42","slug":"how-to-adapt-corporate-travel-and-events-for-a-multi-generational-workforce","status":"publish","type":"post","link":"https:\/\/reedmackay.com\/us\/how-to-adapt-corporate-travel-and-events-for-a-multi-generational-workforce","title":{"rendered":"How to adapt corporate travel and events for a multi-generational workforce"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><em>What you&#8217;ll learn in this article:<\/em><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Expert insight into how different generations like to travel for business<\/em><\/li>\n\n\n\n<li><em>The implications of adapting travel programmes on recruitment and retention<\/em><\/li>\n\n\n\n<li><em>How the rise of &#8220;soft power&#8221; is becoming essential in event management<\/em><\/li>\n<\/ul>\n\n\n\n<p><br>Opening our recent annual flagship conference, the &amp;Beyond Summit, <a href=\"https:\/\/paul-redmond.co.uk\/about-paul\/\">Dr. Paul Redmond<\/a> &#8211; one of the leading experts on generational change and the future of work &#8211; emphasized the significant changes reshaping the workplace. Dr Redmond explored how these are being driven by technology and generational shifts. Here, he goes into more depth, exploring how to adapt corporate travel for a multi-generational workforce.<\/p>\n\n\n\n<p>In today&#8217;s workforce, there are at least four generations working together: Baby Boomers, Generation X, Millennials, and Generation Z. Each generation has its own unique way of interacting with the workplace.<\/p>\n\n\n\n<p>Because each generation has grown up during different social, economic, political, and technological times, each brings to its job its own set of rules, values, workstyles, and preferences. Generations write differently, punctuate differently, dress differently, even manage people differently.<\/p>\n\n\n\n<p>All of which makes generational research such a powerful advantage for business and corporate travel managers, HR professionals and event planners.<\/p>\n\n\n\n<p>Because the question is no longer <em>if<\/em> business travel will evolve, but <em>how<\/em> to manage it in an age of rapid change and rising expectations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The new multi-generational reality<\/strong><\/h2>\n\n\n\n<p>Boomers (born 1942\u20131965) typically value loyalty, structured routines and face-to-face meetings \u2013 the cornerstone of traditional business travel. <\/p>\n\n\n\n<p>Generation X (1966\u20131980), the original &#8220;digital immigrants,&#8221; often blend pragmatism with a preference for autonomy. <\/p>\n\n\n\n<p>Millennials (1981\u20131996) are tech-native and purpose-driven, seeking experiences over perks. Unlike Gen X, who are more likely to be motivated by material gains, Millennials are on the lookout for personal development opportunities. And given they are now the largest single working generation, having recently overtaken the Boomers, chances are, they\u2019ll get it.<\/p>\n\n\n\n<p>And Generation Z (1997\u20132010), coming soon to a workplace near you, are the most hyper-connected generation in history. For them, what matters is sustainability, connectivity and authenticity.<\/p>\n\n\n\n<p>Gen Z now makes up 6% of the workforce, a figure set to double within five years\u200b. Already, 82% of Gen Zs say <a href=\"https:\/\/reedmackay.com\/us\/sustainability\">sustainability <\/a>influences their travel preferences, while 74% cite mental health and wellbeing as a top workplace priority\u200b. For companies running a managed travel program, these are not trends. They are future norms.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"806\" src=\"https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/05\/Multi-generational-workforce-1024x806.jpg\" alt=\"Group of employees sat around a table shaking hands. The employees are a range of ages.\" class=\"wp-image-73453\" srcset=\"https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/05\/Multi-generational-workforce-1024x806.jpg 1024w, https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/05\/Multi-generational-workforce-300x236.jpg 300w, https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/05\/Multi-generational-workforce-768x604.jpg 768w, https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/05\/Multi-generational-workforce.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">In today&#8217;s workforce, there are at least four generations working together: Baby Boomers, Generation X, Millennials and Generation Z<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Digital intelligence meets emotional intelligence<\/strong><\/h2>\n\n\n\n<p>So how should organizations adapt their communication styles to each generation?<\/p>\n\n\n\n<p>In this high-speed, AI-powered era, workplace success increasingly hinges on two forms of intelligence: <strong>Digital (DQ) and Emotional (EQ)<\/strong>. Both are essential.<\/p>\n\n\n\n<p>Digital intelligence includes fluency in AI, automation, and data \u2013 essential for managing travel logistics, compliance, and budgets at scale. Emotional intelligence, by contrast, is what enables firms to understand their clients \u2013 vital when designing travel and event experiences that resonate across generations.<\/p>\n\n\n\n<p>So, for example, whereas a Gen X executive might appreciate an itinerary packed with back-to-back meetings and minimal downtime, a Millennial middle-manager might prefer fewer meetings, a focus on purpose-led partnerships and a chance to &#8220;live like a local&#8221; at the destination. Meanwhile, Gen Zs may expect carbon tracking, DEI-conscious accommodations, and wellbeing apps uploaded to their phone.<\/p>\n\n\n\n<p>Understanding generational preferences is now a business imperative. Managing business travel isn\u2019t just about booking flights \u2013 it\u2019s about curating experiences that align with diverse professional identities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Sustainability: a new travel currency<\/strong><\/h2>\n\n\n\n<p>Gen Z is rewriting the rules of engagement. According to recent surveys, 73% of Gen Zs say they would turn down a job if it didn\u2019t align with their sustainability values\u200b. This is not idle talk, it\u2019s a direct challenge to employers: show me how you travel, and I\u2019ll show you who you are.<\/p>\n\n\n\n<p>Expect more pressure for more eco-friendly transportation options, carbon offsetting transparency, and hybrid event formats. Some firms are experimenting with travel budgets linked to carbon emissions, rather than financial cost. Others are incentivizing rail over air or integrating AI tools to suggest more sustainable travel choices.<\/p>\n\n\n\n<p>The implications for recruitment and retention are real. In a recent recruitment survey, one-third of employers reported using AI to streamline hiring \u2013 yet few are leveraging these tools to forecast or personalize travel planning by generation or values\u200b. Doing so could be a game-changer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Events and the rise of soft power<\/strong><\/h2>\n\n\n\n<p>It\u2019s easy to forget that travel isn&#8217;t just about logistics. It&#8217;s about creating moments that forge connections, trust, and loyalty. In a world increasingly dominated by screens and Zoom or Teams calls, <a href=\"https:\/\/reedmackay.com\/us\/event-management\">physical gatherings<\/a> \u2013 whether offsites or global summits \u2013 have become critical cultural touchpoints.<\/p>\n\n\n\n<p>Future-focused organizations are moving beyond one-size-fits-all event design. They\u2019re building personalized, inclusive environments that make every generation feel seen and valued. This means rethinking everything from panel formats to accessibility to wellbeing breaks and digital detox zones.<\/p>\n\n\n\n<p>As the writer Alvin Toffler warned in his 1970s classic, <em>Future Shock<\/em>, the biggest threat isn\u2019t change \u2013 it\u2019s the speed of change outpacing our ability to adapt\u200b. In the context of events and travel, that means planning for psychological needs as well as professional objectives. Attention spans are shrinking. Mental fatigue is real. The best events now serve as recharging stations, not just networking hubs.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"806\" src=\"https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/05\/Dr-Redmond-1024x806.jpg\" alt=\"Speaker on stage speaking at a conference with the audience in front of them. \" class=\"wp-image-73462\" srcset=\"https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/05\/Dr-Redmond-1024x806.jpg 1024w, https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/05\/Dr-Redmond-300x236.jpg 300w, https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/05\/Dr-Redmond-768x604.jpg 768w, https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/05\/Dr-Redmond.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">The best events now serve as recharging stations, not just networking hubs<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Looking ahead: will future generations travel differently?<\/strong><\/h2>\n\n\n\n<p>Some suggest that digital tools will eventually eliminate the need for most business travel. But history says otherwise. We didn\u2019t stop visiting family because phones were invented. We didn\u2019t stop going to concerts because of Spotify.<\/p>\n\n\n\n<p><strong>Business travel will continue \u2013 but it will be different.<\/strong> It will be less about presence and more about purpose. AI will optimize logistics; human insight will shape the experience. And while avatars may attend some meetings on your behalf, they won\u2019t replace the magic of a well-timed handshake or a shared meal.<\/p>\n\n\n\n<p>The travel leaders of tomorrow will be those who understand that travel isn\u2019t about just moving people from A to B \u2013 it\u2019s about designing journeys that inspire, connect and evolve with each new generation.<\/p>\n\n\n\n<p>In the AI age, that may be the most human skill of all. <\/p>\n\n\n\n<p><em>Dr. Paul Redmond is a speaker, writer, and researcher. He is one of the leading experts on generations and the future of work.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><a href=\"https:\/\/reedmackay.com\/us\/contact\">Get in touch<\/a><\/strong><\/h3>\n\n\n\n<p>Email us at&nbsp;<a href=\"mailto:hellous@reedmackay.com\">hellous@reedmackay.com<\/a>&nbsp;to discuss all of your&nbsp;<a href=\"https:\/\/reedmackay.com\/us\/corporate-travel-management\">corporate travel<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/reedmackay.com\/us\/event-management\">event management<\/a>&nbsp;needs.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What you&#8217;ll learn in this article: Opening our recent annual flagship conference, the &amp;Beyond Summit, Dr. Paul Redmond &#8211; one of the leading experts on generational change and the future of work &#8211; emphasized the significant changes reshaping the workplace. Dr Redmond explored how these are being driven by technology and generational shifts. Here, he&hellip;&nbsp;<a href=\"https:\/\/reedmackay.com\/us\/how-to-adapt-corporate-travel-and-events-for-a-multi-generational-workforce\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">How to adapt corporate travel and events for a multi-generational workforce<\/span><\/a><\/p>\n","protected":false},"author":39,"featured_media":71555,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[171],"tags":[926,1103],"class_list":["post-73668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-us","tag-corporate-travel-us","tag-workforce-us"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to adapt corporate travel and events for a multi-generational workforce | Reed &amp; 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