{"id":63048,"date":"2024-10-01T20:53:59","date_gmt":"2024-10-01T19:53:59","guid":{"rendered":"https:\/\/reedmackay.com\/?p=63048"},"modified":"2025-03-31T13:58:19","modified_gmt":"2025-03-31T12:58:19","slug":"ndc-partnership-power-british-airways-reed-mackay-deliver-value-to-clients","status":"publish","type":"post","link":"https:\/\/reedmackay.com\/us\/ndc-partnership-power-british-airways-reed-mackay-deliver-value-to-clients","title":{"rendered":"NDC partnership power: British Airways + Reed & Mackay deliver value to clients"},"content":{"rendered":"\n

Business travelers want the best travel experience possible. Their travel managers want that enhanced further with cost-effective, flexible air fare choices where duty of care to their travelers isn\u2019t compromised. That\u2019s where New Distribution Capability (NDC) <\/a>comes in and the positive impact it can have on corporate travel.<\/p>\n\n\n\n

Introduced more than a decade ago to allow for increased fare transparency and access to richer content, British Airways \u2013 as one of the first airlines to adopt NDC \u2013 has been an innovator and thought leader throughout its evolution.<\/p>\n\n\n\n

\u201cThen, as a trusted partner of British Airways over many decades, Reed & Mackay became the earliest travel management company (TMC) to identify with its NDC API in 2017 and we were eager to move forward with direct connects to that rich content,\u201d Reed & Mackay Group CEO Fred Stratford says.<\/p>\n\n\n\n

And it was Reed & Mackay\u2019s own innovative approach to technology<\/a> that put it in a distinct position to embrace the direct connection to British Airways\u2019 NDC APIs from the outset, agrees British Airways Director of Global Sales David Oppenheim. \u201cPlus, its customer-oriented approach <\/a>enabled us to collaborate, to ensure we had the right capability in place for all corporate travelers,\u201d Oppenheim adds.<\/p>\n\n\n\n

Now one of the leading TMC consumers of British Airways NDC content in the UK \u2013 with more than 25% of British Airways bookings made through NDC as of August 2024 \u2013 we explore what this long-standing partnership between TMC and airline means for the corporate travel buyer and how it benefits their travel programs, including substantial savings on air fares.<\/p>\n\n\n\n

\"\"
Photo credits here and above: British Airways<\/figcaption><\/figure>\n\n\n\n

Access to the richest range of airline content and experiences<\/h2>\n\n\n\n

The bedrock of any enduring partnership is shared values, with both British Airways and Reed & Mackay committed to delivering the best content and experiences for travelers. Whether booking via the Reed & Mackay platform or with a consultant, Reed & Mackay presents a full range of content from British Airways to easily compare, choose and make the most cost-effective choices.<\/p>\n\n\n\n

Furthermore, British Airways has made huge strides in its NDC capability in the last few years, going beyond the restrictions of legacy systems to deliver Additional Price Points, as well as an NDC-only Climate product, reflecting its commitment to sustainability through a BetterBA.<\/p>\n\n\n\n

\u201cAnd we\u2019re continuing to innovate with \u00a37bn investment, enabling further transformation of our commercial technology and therefore deliver even richer content,\u201d British Airways Head of Distribution Sam Robinson adds.<\/p>\n\n\n\n

Yet there even greater advantages for clients when a TMC and airline share a long-standing partnership, as Reed & Mackay Senior Director, Air Partnerships, Richard Lindsay explains.<\/p>\n\n\n\n

\u201cIf any of our customers have any travel issue in any part of the world, we have a dedicated British Airways person to contact,\u201d he says. \u201cThis partnership means we have support and agility from British Airways. Working so closely means our clients and their travelers can be confident we can get them anywhere.\u201d<\/p>\n\n\n\n

\"Screenshot
The partnership means clients and their travelers can be confident Reed & Mackay can get them anywhere<\/figcaption><\/figure>\n\n\n\n

Cost savings and flexibility<\/h2>\n\n\n\n

With pressure on business travel budgets set to continue<\/a>, finding cost-savings and added value in airline fares remains a priority for corporate travel buyers.<\/p>\n\n\n\n

A direct connection to British Airways NDC means Reed & Mackay offers clients the best fares the airline has to offer. As of the end of August 2024, that has led to 25% of sales being made through the British Airways NDC channel \u2013 a figure that is consistently growing \u2013 demonstrating that clients are embracing the technology.<\/p>\n\n\n\n

\u201cWe\u2019ll be ramping up NDC and aiming to considerably increase adoption over the next year,\u201d Stratford explains. \u201cThe speed and agility of delivering the best content and cost-efficiencies as soon as possible is also driven by our proprietary travel technology. It allows us to be nimble as we\u2019re not reliant on third-party tech. So having a direct connection to British Airways NDC APIs means if the airline makes a change to its technology, we develop it directly into ours, ensuring clients always have access to the best content.\u201d<\/p>\n\n\n\n

Reed & Mackay Operations Manager Sam Smith highlights how offering clients British Airways NDC means accessing the most competitive prices available. \u201cYou sometimes hear travelers say they found their own lower-cost air fare online. With NDC, we\u2019re accessing all these types of fares too,\u201d Smith says. \u201cHaving NDC integrated also encourages travelers to stop booking outside of their travel policies. That’s because they know they\u2019re getting the most cost-effective fares via their TMC and airline partner. Plus, booking through a TMC is more secure from a duty of care perspective.\u201d<\/p>\n\n\n\n

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Clients can benefit from long-standing partnerships between their TMCs and airlines <\/figcaption><\/figure>\n\n\n\n

Trust and reliability through partnership<\/h2>\n\n\n\n

Robinson reiterates how the partnership with Reed & Mackay, as a trusted distribution channel for British Airways\u2019 wide range of NDC fares, means delivering what customers need and want more rapidly.<\/p>\n\n\n\n

\u201cNDC is still an emerging technology. And, as we\u2019ve built out capabilities, we can trust Reed & Mackay to share what is and isn\u2019t working for its clients,\u201d Robinson says. \u201cThis allows us to iterate faster. It then ensures all the functionality customers and agents need is available and reliable through NDC.\u201d<\/p>\n\n\n\n

This shared stance of engaging and moving forwards with tech innovation has led to bringing dynamic airline pricing to market more quickly. And this is a huge benefit for customers, agrees Lindsay. \u201cGoing through this NDC journey together means we can go to British Airways with our wish list or red flag issues and, by working together, we\u2019ve overcome a number of hurdles along the way,\u201d he says.<\/p>\n\n\n\n

Smith, too, has witnessed this first hand and highlights the partnership\u2019s benefits for clients.<\/p>\n\n\n\n

\u201cWe\u2019ve worked really hard with British Airways on NDC and the dialogue is always open between us,\u201d she says. \u201cOur teams, including our NDC Champions and our dedicated NDC admin desk, find this invaluable. In turn, it ensures clients receive the best service.\u201d<\/p>\n\n\n\n

And that trust between partners is pivotal. \u201cBritish Airways trusted us to be their partner of choice on introducing NDC APIs. Our tech teams worked incredibly closely together to deliver NDC, so our partnership piece runs deeply at all levels,\u201d Stratford adds.<\/p>\n\n\n\n

It\u2019s no secret that NDC has faced some challenges from the business travel industry<\/a> in its implementation. But, adds Robinson, this partnership helps ensure the British Airways NDC product reflects customer requirements. \u201cBy delivering the right product and capabilities, we can build trust throughout the industry. This enables us to overcome some of the preconceptions around the challenges with NDC,\u201d he says.<\/p>\n\n\n\n

\"\"
Putting travelers’ needs first is a key driver behind the technology from Reed & Mackay and British Airways<\/figcaption><\/figure>\n\n\n\n

Innovation at scale that benefits customers<\/h2>\n\n\n\n

Reed & Mackay and British Airways align in their commitment to continuous innovation. And that includes taking the next steps on the NDC journey together.<\/p>\n\n\n\n

\u201cBritish Airways will utilize the full benefits of technology to transition towards personalized and tailored offers,\u201d Oppenheim explains. \u201cOur focus is ensuring partners are connected to NDC. This is so they can continue to access the richest range of content, both in terms products and prices.<\/p>\n\n\n\n

\u201cReed and Mackay has been at the forefront of TMCs connecting with, and adopting, NDC. We\u2019re excited to continue ensuring what we build and deliver fulfils its customers\u2019 needs. Especially as it grows and evolves as a business, both organically and through acquisitions. Working together and pushing boundaries might mean there are challenges. Collectively, we are driving the industry forward to improve the customer experience. As NDC continues to grow, we want to continue to collaborate to make sure our platform reflects the requirements of Reed & Mackay\u2019s clients.\u201d

<\/u><\/strong>Likewise, Stratford stresses how Reed & Mackay regards British Airways as a global partner in all markets it operates in. \u201cAs part of the Navan group, our scale now \u2013 even versus when we announced this direct British Airways NDC connect \u2013 is different and that growth trajectory takes us into so many different points of sale. As we grow, we\u2019re going to be booking British Airways in so many different locations and at greater volume.\u201d<\/p>\n\n\n\n

What clients say<\/h2>\n\n\n\n

\u201cWe have more than 1,000 travelers, British Airways is the primary airline for us in terms of volume and spend. We switched on British Airways NDC in March this year.  <\/p>\n\n\n\n

\u201cInitially I was hesitant about NDC in general. That was because of the many flight schedule changes our travelers can have. If bookings are via a third-party aggregator, you hear about those schedule changes a little later. I wanted direct communication with my TMC about them. When Reed & Mackay said the direct connect with British Airways was ready, I was keen to trial it.”<\/p>\n\n\n\n

\u201cWhile we\u2019re still in a trial phase, using British Airways\u2019 NDC has delivered more fare options. And we\u2019ve adopted our travel policy to take the lowest logical fare. Encouragingly, it\u2019s knowing British Airways and Reed & Mackay\u2019s long-standing partnership means any issues we may came across are heard and addressed. I definitely feel like I have a voice.\u201d
Liberty Specialty Markets Travel Manager Rishi Patel<\/strong><\/p>\n\n\n\n

\u201cI first heard about NDC seven years ago and had some initial concerns. My main concern was that bookings would be made directly by travelers on the airlines\u2019 websites, resulting in a duty of care concern within our business. Yet Reed & Mackay has done exceptionally well in communicating the impact of NDC in simple non-industry language and has supported us throughout its wider rollout. Working closely with our TMC has contributed to confidence growing around NDC and travelers no longer have concerns surrounding it.<\/p>\n\n\n\n

\u201cMy top tip is to embrace NDC. Acknowledge fares are lower on websites. And re-enforce with your travelers that working closely with your TMC is beneficial to securing all the content that\u2019s out there.\u201d
Client from the finance sector<\/strong><\/p>\n\n\n\n

Get in touch<\/a><\/h3>\n\n\n\n

Mail hellous@reedandmackay.com<\/a> to discuss all of your travel and event management needs.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Business travelers want the best travel experience possible. Their travel managers want that enhanced further with cost-effective, flexible air fare choices where duty of care to their travelers isn\u2019t compromised. That\u2019s where New Distribution Capability (NDC) comes in and the positive impact it can have on corporate travel. Introduced more than a decade ago to… Read More »NDC partnership power: British Airways + Reed & Mackay deliver value to clients<\/span><\/a><\/p>\n","protected":false},"author":39,"featured_media":62727,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[171,121,212,120],"tags":[],"class_list":["post-63048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-us","category-articles","category-case-studies-us","category-case-studies"],"yoast_head":"\nNDC partnership power: British Airways + Reed & Mackay deliver value to clients | Reed & Mackay<\/title>\n<meta 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