{"id":46235,"date":"2023-07-13T12:30:00","date_gmt":"2023-07-13T11:30:00","guid":{"rendered":"https:\/\/reedmackay.com\/how-is-gen-z-disrupting-corporate-travel"},"modified":"2025-09-10T16:30:30","modified_gmt":"2025-09-10T15:30:30","slug":"how-is-gen-z-disrupting-corporate-travel","status":"publish","type":"post","link":"https:\/\/reedmackay.com\/us\/how-is-gen-z-disrupting-corporate-travel","title":{"rendered":"How is Gen Z disrupting corporate travel?"},"content":{"rendered":"\n

As Gen Z \u2013 people born between 1997 and 2012 \u2013 gain more independence and economic autonomy, what should travel managers be considering when planning their travel programmes? We explore what makes Gen Z distinct from previous generations and how the issues that are important to them will impact corporate travel.<\/p>\n\n\n\n

Constant connection<\/strong><\/h2>\n\n\n\n

We asked our own Gen Z employees on what they think distinguishes them from other generations. \u201cWe\u2019re constantly connected; we use our phones for everything,\u201d Reed & Mackay Event Coordinator Olivia Sharp says.<\/p>\n\n\n\n

Coined the first \u2018digital natives\u2019, Gen Z\u2019s use of technology is integral to who they are. A recent Expedia report highlighted that more than half use their smartphone for five or more hours a day<\/a>.<\/p>\n\n\n\n

This means that, unlike previous generations who may prefer to book travel on their desktop or over landlines, Gen Z are likely to turn to their mobiles. They are used to having everything easily accessible in one app with fast, efficient service. <\/p>\n\n\n\n

R&M\/Mobile<\/a>, part of Reed & Mackay\u2019s proprietary suite of technology, enables travellers to book travel anytime, anywhere and it keeps them updated wherever they are in the world. When client Allegis Group was introduced to R&M\/Mobile<\/a>, Procurement Lead Keira Todd stated that their travellers found it was \u2018handy to have information easily to hand [on R&M\/Mobile], especially when picking up train tickets\u2019.<\/p>\n\n\n\n

Wellbeing in business travel<\/strong><\/h2>\n\n\n\n

Gen Z are increasingly concerned about traveller wellbeing on business trips. \u201cEmployees are crucial to a company\u2019s success so it\u2019s essential, when travelling, they are the healthiest and safest they can be,\u201d Reed & Mackay Event Coordinator Sneha Bhudia says.<\/p>\n\n\n\n

A BTN Europe report reveals the key concerns for Gen Z business travellers <\/a>are similar to those of older age groups when it comes to travel risks including delays, disruptions and losing their technological devices. Yet the report also shows that Gen Z are more concerned about having to isolate if they caught COVID while away from home. They are also concerned about being caught up in geo-political threats or in the consequences of a natural disaster.<\/p>\n\n\n\n

Which confirms how crucial it is that a TMC works with a travel risk management company to ensure business travellers \u2013 of all generations \u2013 are kept as safe as possible. R&M\/Protect, part of Reed & Mackay\u2019s proprietary technology<\/a>, is a unique travel risk platform, powered by risk management company Crisis24. It provides traveller tracking and, should an incident occur, R&M\/Protect delivers immediate travel alerts across critical platforms such as email, R&M\/Mobile and R&M\/Portal.<\/p>\n\n\n\n

Strong on sustainability<\/strong><\/h2>\n\n\n\n

Gen Z have also inherited the responsibility of climate change and many are leading the charge in adopting sustainable practices to reduce carbon footprints. A 2023 Deloitte report unveiled that climate change was the most concerning topic for a third of Gen Zers<\/a>, with 90% of Gen Z and millennials making an active effort to reduce their own impact on the environment.<\/p>\n\n\n\n

They also consider it important for their employers to act on environmental issues, expecting them to address corporate travel policies and educate employees on sustainable travel practices. <\/strong>Have of Gen Zers surveyed say they and their colleagues are also pressuring businesses to take more action on climate change.<\/p>\n\n\n\n

Reed & Mackay Events Administrator Isabella Cousins believes that, when planning itineraries for Gen Z travellers, it\u2019s crucial to consider where they could use more\u00a0environmentally friendly public transport or accommodate them in eco-friendly hotels<\/a>. And, once you’ve planned as sustainable a journey as possible, consider how to\u00a0be a responsible traveller on that trip<\/a>, such as finding out more about how to support local communities in the destinations you’re visiting.<\/p>\n\n\n\n

\u201cBusiness trips tend to be to large modern cities with extensive public transport networks that are more efficient, cheaper and more sustainable than taking a car,\u201d Cousins says. \u201cWalking is also a great option and a way to immerse yourself more in the culture, so consider accommodation that may be within walking distance of meetings.\u201d<\/p>\n\n\n\n

Business travellers of the future<\/strong><\/h2>\n\n\n\n

By 2025, 27% of the workforce will be Gen Z , according to the World Economic Forum<\/a>, bringing with them their defined views on travel. <\/p>\n\n\n\n

Personalisation and convenience are already key technological considerations for Gen Z traveller programmes. Gen Z expect an end-to-end experience on a single platform with access to all the information they need, including direct and negotiated rates and tailored options based on their previous purchase history.<\/p>\n\n\n\n

And, as these Gen Zers move into senior positions, they\u2019re beginning to determine what travel policies look like. In response to this, the Business Travel Association launched a Generation BTA Advisory Board<\/a>, created to bring diverse perspectives to the board and to meet the needs of the next generation of business travellers.<\/p>\n\n\n\n

It\u2019s therefore crucial that companies update travel policies to accommodate these views, Reed & Mackay Group CEO Fred Stratford believes.<\/p>\n\n\n\n

\u201cThe new generation entering the workforce are bringing a solid leisure traveller experience with them, with first-class user experiences, the newest tools and tech features,\u201d Stratford says. \u201cGen Z want to use technology to engage, work and travel so businesses must ensure they leverage technology all across the entire customer journey.\u201d<\/p>\n\n\n\n

Contact us HERE<\/a> or mail HELLO@REEDMACKAY.COM<\/a> to discuss all your travel management needs.<\/h3>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

As Gen Z \u2013 people born between 1997 and 2012 \u2013 gain more independence and economic autonomy, what should travel managers be considering when planning their travel programmes? We explore what makes Gen Z distinct from previous generations and how the issues that are important to them will impact corporate travel. Constant connection We asked… Read More »How is Gen Z disrupting corporate travel?<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":41805,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[171],"tags":[235,173,643],"class_list":["post-46235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-us","tag-sustainability-us","tag-travel-us","tag-wellbeing-us"],"yoast_head":"\nHow is Gen Z disrupting corporate travel? | Reed & Mackay<\/title>\n<meta name=\"description\" content=\"Explore how Gen Z is reshaping corporate travel with tech-first habits, wellbeing priorities and strong sustainability values.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/reedmackay.com\/us\/how-is-gen-z-disrupting-corporate-travel\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How is Gen Z disrupting corporate travel?\" \/>\n<meta property=\"og:description\" content=\"As Gen Z \u2013 people born between 1997 and 2012 \u2013 gain more independence and economic autonomy, what should travel managers be considering when planning their travel programmes?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/reedmackay.com\/us\/how-is-gen-z-disrupting-corporate-travel\" \/>\n<meta property=\"og:site_name\" content=\"Reed & Mackay\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-13T11:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-10T15:30:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/reedmackay.com\/wp-content\/uploads\/2024\/03\/How-is-Gen-Z-disrupting-corporate-travel.png.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"850\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stephanie Seigle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How is Gen Z disrupting corporate travel?\" \/>\n<meta name=\"twitter:description\" content=\"As Gen Z \u2013 people born between 1997 and 2012 \u2013 gain more independence and economic autonomy, what should travel managers be considering when planning their travel programmes?\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stephanie Seigle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/reedmackay.com\\\/us\\\/how-is-gen-z-disrupting-corporate-travel#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/reedmackay.com\\\/us\\\/how-is-gen-z-disrupting-corporate-travel\"},\"author\":{\"name\":\"Stephanie Seigle\",\"@id\":\"https:\\\/\\\/reedmackay.com\\\/us#\\\/schema\\\/person\\\/2e1fa8a9c9e38acac7c6fbb9f61f1fc6\"},\"headline\":\"How is Gen Z disrupting corporate travel?\",\"datePublished\":\"2023-07-13T11:30:00+00:00\",\"dateModified\":\"2025-09-10T15:30:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/reedmackay.com\\\/us\\\/how-is-gen-z-disrupting-corporate-travel\"},\"wordCount\":913,\"publisher\":{\"@id\":\"https:\\\/\\\/reedmackay.com\\\/us#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/reedmackay.com\\\/us\\\/how-is-gen-z-disrupting-corporate-travel#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/reedmackay.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/How-is-Gen-Z-disrupting-corporate-travel.png.jpg\",\"keywords\":[\"Sustainability\",\"Travel\",\"Wellbeing\"],\"articleSection\":[\"Articles\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/reedmackay.com\\\/us\\\/how-is-gen-z-disrupting-corporate-travel\",\"url\":\"https:\\\/\\\/reedmackay.com\\\/us\\\/how-is-gen-z-disrupting-corporate-travel\",\"name\":\"How is Gen Z disrupting corporate travel? 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