{"id":46220,"date":"2023-05-11T17:06:00","date_gmt":"2023-05-11T16:06:00","guid":{"rendered":"https:\/\/reedmackay.com\/humans-and-technology-why-we-need-both-in-meetings-events"},"modified":"2024-03-27T14:00:28","modified_gmt":"2024-03-27T14:00:28","slug":"humans-and-technology-why-we-need-both-in-meetings-events","status":"publish","type":"post","link":"https:\/\/reedmackay.com\/us\/humans-and-technology-why-we-need-both-in-meetings-events","title":{"rendered":"Humans and technology &#8211; why we need both in meetings &amp; events"},"content":{"rendered":"\n<p>An increase in remote and hybrid working, and teams wanting to return to meeting face-to-face post-pandemic, has generated a welcome return to in-person events.<\/p>\n\n\n\n<p>Yet, as a result of the move to virtual events during the pandemic, there has also been an upsurge in the appetite for advanced technology for meetings and events.<\/p>\n\n\n\n<p>Our webinar&nbsp;<a href=\"https:\/\/reedmackay.com\/us\/humans-and-technology-why-we-need-both-in-travel-management\" target=\"_blank\" rel=\"noreferrer noopener\">\u2018Humans and Technology \u2013 why we need both in travel management\u2019<\/a>&nbsp;\u2013 in partnership with Festive Road \u2013&nbsp;explored whether we should expect an evolution of artificial intelligence in travel management to such an extent that we\u2019ll need less human interaction. The question was also put to our panel regarding the meetings and events planning landscape.<\/p>\n\n\n\n<p>Reed &amp; Mackay\u2019s Global Client Success Manager, Groups, Meetings &amp; Events Mat Browne and Learning Specialist, Global Fares Jo Shilling were joined by clients Beazley Insurance Head of Facilities &amp; Travel Management Simon Robinson and NYK Group Business Administration Manager and Interim Travel Manager Annie Uelese to discuss these issues.<\/p>\n\n\n\n<p>Browne was resolute that, when it comes to the human interaction and technology within the events industry, they will need to continue working hand in hand.<\/p>\n\n\n\n<p>\u201cReed &amp; Mackay is renowned for its high-touch, people-led business that\u2019s growing its global footprint. We see real value in offering local knowledge and understanding of local nuances when organising meetings and events. That skill comes from people,\u201d Browne says.<\/p>\n\n\n\n<p>\u201cSimultaneously, technology is key for event planning. It\u2019s becoming so innovative; for large group events there\u2019s tech to seamlessly manage delegate registration and we\u2019re working with online apps that allow delegates to connect with each other from the offset.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Where can ai assist meetings &amp; events<\/strong><\/h2>\n\n\n\n<p>Browne highlights how AI and technology can drive seamless co-ordination of organising an event or meeting.<\/p>\n\n\n\n<p>Reed &amp; Mackay has recently launched R&amp;M\/Meet \u2013 its in-house online booking tool for small- to medium-sized meetings \u2013 for client Beazley Insurance.<\/p>\n\n\n\n<p>Beazley&#8217;s Head of Facilities &amp; Travel Management Simon Robinson explains how the tech has been helping the business on several different levels. It\u2019s ranged from basic venue finding and organising delegate invites to managing the attendees and post-event feedback. This has been particularly beneficial as the insurance company has more than 2,000 employees globally, with many event planners tapping into this resource.<\/p>\n\n\n\n<p>\u201cThese tech elements help enormously, particularly to push out notifications before an event, so we don\u2019t have to go to different sources for an email distribution list,\u201d Robinson says. \u201cThe tool is geared up to make the event booker\u2019s life a lot easier, more efficient, meaning they have more time to work on other elements. \u201cPlus post-event data allows us to see how we rated the venue, its facilities etc so we can see what worked well and, ultimately, that helps us decide whether we use that venue again.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Understanding booking behaviour<\/h2>\n\n\n\n<p>AI is also essential for capturing crucial data on booking behaviour. \u201cCost saving is a huge issue for businesses right now so having this data available via R&amp;M\/Portal, we can see how far in advance people book or the days of the week that are more popular,\u201d Browne explains.<\/p>\n\n\n\n<p>\u201cWe can then advise clients to organise their events at the start or end of the week rather than the middle where demand is driving up prices. Information like that can make all the difference to a company\u2019s bottom line.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Where does the human touch help?<\/h2>\n\n\n\n<p>The AI may deliver the data on when a venue is in high demand. Yet, as roles become more fragmented \u2013 planning an event may fall to an Executive Assistant, which will only form part of their role \u2013 it\u2019s your TMC\u2019s event manager\u2019s experience and knowledge that can translate the data and advise accordingly.<\/p>\n\n\n\n<p>For example, it\u2019s people that will know whether to avoid booking an event during the Fashion Weeks or major sporting events around the globe. And understanding what the client needs from their event \u2013 whether it\u2019s a creative session or team-building event that requires a wow factor venue \u2013 is where the human touch can complement the AI when organising and running meetings and events.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Watch the full webinar for more insights\u00a0<a href=\"https:\/\/www.reedmackay.com\/webinar\/humans-and-technology\/\" target=\"_blank\" rel=\"noreferrer noopener\">HERE<\/a>.<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">Contact us\u00a0<a href=\"https:\/\/www.reedmackay.com\/new-business-enquiry\/\">HERE<\/a>\u00a0or email\u00a0<a href=\"mailto:hello@reedmackay.com\">HELLO@REEDMACKAY.COM<\/a>\u00a0to discuss all your travel and event management needs. <\/h3>\n","protected":false},"excerpt":{"rendered":"<p>An increase in remote and hybrid working, and teams wanting to return to meeting face-to-face post-pandemic, has generated a welcome return to in-person events. Yet, as a result of the move to virtual events during the pandemic, there has also been an upsurge in the appetite for advanced technology for meetings and events. Our webinar&nbsp;\u2018Humans&hellip;&nbsp;<a href=\"https:\/\/reedmackay.com\/us\/humans-and-technology-why-we-need-both-in-meetings-events\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Humans and technology &#8211; why we need both in meetings &amp; events<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":41829,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[171],"tags":[320,173],"class_list":["post-46220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-us","tag-events-us","tag-travel-us"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Humans and technology - why we need both in meetings &amp; 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