{"id":67591,"date":"2025-01-16T16:59:29","date_gmt":"2025-01-16T16:59:29","guid":{"rendered":"https:\/\/reedmackay.com\/technologys-impact-on-event-travel-and-logistics"},"modified":"2025-01-28T15:18:51","modified_gmt":"2025-01-28T15:18:51","slug":"technologys-impact-on-event-travel-and-logistics","status":"publish","type":"post","link":"https:\/\/reedmackay.com\/sv\/technologys-impact-on-event-travel-and-logistics","title":{"rendered":"Hur kan tekniken ha en positiv inverkan p\u00e5 resande och logistik i samband med evenemang?"},"content":{"rendered":"\n

Hur mycket kan tekniken p\u00e5verka resandet och logistiken i samband med evenemang? Det \u00e4r fr\u00e5gan som Reed & Mackay Head of Partnerships Events – UK, DE and AU Mat Browne och Head of Event Travel Scott Blondel diskuterade n\u00e4r de ledde en session p\u00e5 Cvent, en leverant\u00f6r av teknik f\u00f6r m\u00f6ten, evenemang och hospitality<\/a>, som nyligen h\u00f6ll sitt \u00e5rliga flaggskeppsevent Cvent<\/a> Connect Europe. <\/p>\n\n

F\u00f6retagsresor och evenemangsresor \u00e4r ouppl\u00f6sligt f\u00f6rbundna med varandra. Att resa till kongresser och konferenser, seminarier och utbildningar \u00e4r en trend som leder till ett f\u00f6r\u00e4ndrat landskap f\u00f6r f\u00f6retagsresor. Denna statistik avsl\u00f6jades i rapporten <\/strong>Global Business Travel Association’s (GBTA) 2024 Business Travel Index Outlook<\/a>.<\/p>\n\n

Det \u00e4r tydligt att personliga m\u00f6ten och evenemang \u00e4r en enormt viktig faktor f\u00f6r m\u00e5nga organisationer. Eventplanerare vill b\u00e5de skapa b\u00e4sta m\u00f6jliga upplevelse f\u00f6r deltagarna och se den st\u00f6rsta avkastningen p\u00e5 investeringen. <\/p>\n\n

\"\"
Speglar v\u00e5r interaktion med teknik p\u00e5 jobbet i allt h\u00f6gre grad v\u00e5r personliga interaktion med den?<\/figcaption><\/figure>\n\n

D\u00e4r tekniken kommer in i bilden<\/h2>\n\n

”Konsumentfokuserad teknik har ofta banat v\u00e4g f\u00f6r framsteg inom f\u00f6retagsteknik, eftersom konsumenternas f\u00f6rv\u00e4ntningar p\u00e5 hur de interagerar med teknik i sina privatliv snabbt \u00f6kar och leder till en \u00f6nskan om liknande upplevelser p\u00e5 jobbet”, s\u00e4ger Blondel.<\/p>\n\n

”Att anv\u00e4nda eventteknik f\u00f6r att st\u00f6dja v\u00e5r vision att koppla samman m\u00e4nniskor p\u00e5 ett enkelt s\u00e4tt \u00e4r ett bra s\u00e4tt att uppn\u00e5 detta. Och Cvents teknikpaket kompletterar v\u00e5rt tj\u00e4nsteutbud p\u00e5 m\u00e5nga olika s\u00e4tt.”<\/p>\n\n

Tekniken spelar en stor roll i varje steg av eventupplevelsen – f\u00f6re, under och efter eventet – f\u00f6rklarar Browne.<\/p>\n\n

”Det \u00e4r f\u00f6re evenemanget som alla f\u00f6rberedelser sker. Det inkluderar att unders\u00f6ka platser, gruppbokningar, delegathantering, sammanst\u00e4lla data, bygga anpassade appar och registreringssajter”, s\u00e4ger han. ”Under eventet \u00e4r det hanteringen av sj\u00e4lva eventet som g\u00e4ller, eventuellt med n\u00e5gon fr\u00e5n v\u00e5rt team p\u00e5 plats. Detta skulle inkludera processen f\u00f6r delegatregistrering och kommunikation. Och efter evenemanget finns det kommunikations- och \u00e5terkopplingsslingor f\u00f6r deltagarna. Plus rapportering och analys f\u00f6r verksamheten f\u00f6r att verkligen f\u00f6rst\u00e5 vad som har fungerat. Detta \u00e5terkopplas sedan till b\u00f6rjan av planeringsprocessen f\u00f6r n\u00e4sta m\u00f6te eller evenemang.” <\/p>\n\n

Vid Cvent Connect Europe-sessionen fokuserade Browne och Blondel s\u00e4rskilt p\u00e5 resande och logistik f\u00f6r evenemang som till st\u00f6rsta delen tas om hand i stadiet f\u00f6re evenemanget.<\/p>\n\n

\"\"
Mat Browne och Scott Blondel (l-r) tar plats p\u00e5 scenen vid Cvent Connect Europe<\/figcaption><\/figure>\n\n

Viktiga tekniska kontaktpunkter f\u00f6re evenemanget <\/h2>\n\n
    \n
  1. G\u00f6r besparingar genom att boka gruppresor<\/li>\n\n\n\n
  2. Blocktilldelningar<\/li>\n\n\n\n
  3. Noggrannhet och efterlevnad – f\u00f6lja policy men ocks\u00e5 s\u00e4kerst\u00e4lla att r\u00e4tt reseelement bokas<\/li>\n\n\n\n
  4. Rapportering och risk – att f\u00f6rst\u00e5 var m\u00e4nniskor befinner sig och minska riskmomentet<\/a>, samt att kunna k\u00f6ra enkla rapporter om deltagarnas efterlevnad<\/li>\n\n\n\n
  5. Deltagardata – f\u00e5 djupare insikt i deltagarna, kunna anv\u00e4nda det f\u00f6r att b\u00e4ttre f\u00f6rst\u00e5 deras krav och \u00e5terkoppla till processen<\/li>\n\n\n\n
  6. Optimera och hantera f\u00f6r att maximera utnyttjandet<\/li>\n\n\n\n
  7. Central samordning oavsett tillv\u00e4gag\u00e5ngss\u00e4tt – oavsett om det g\u00e4ller blockbokning eller inte<\/li>\n\n\n\n
  8. St\u00e4ll obligatoriska fr\u00e5gor via tekniken f\u00f6r att se till att all information l\u00e4mnas p\u00e5 en g\u00e5ng. Detta sparar tid och f\u00f6rb\u00e4ttrar effektiviteten <\/li>\n\n\n\n
  9. Deltagarnas erfarenhet.<\/li>\n<\/ol>\n\n

    <\/p>\n\n

    Skr\u00e4ddarsydd teknik f\u00f6r varje evenemang<\/h2>\n\n

    ”Vi har en skr\u00e4ddarsydd inst\u00e4llning till teknik – vi erbjuder r\u00e4tt l\u00f6sning f\u00f6r varje kunds specifika krav”, till\u00e4gger Blondel. ”\u00c4ven om det finns gemensamma n\u00e4mnare \u00e4r alla f\u00f6retag olika och det kan till och med finnas behov av olika tillv\u00e4gag\u00e5ngss\u00e4tt f\u00f6r samma kund, beroende p\u00e5 vilket m\u00f6te eller evenemang det g\u00e4ller.” <\/p>\n\n

    Blondel lyfter fram ett f\u00e4rskt exempel p\u00e5 teknikanv\u00e4ndning med en kund inom den juridiska sektorn, som s\u00e4krade gruppbiljetter till en partnerkonferens nyligen.<\/p>\n\n

    ”Genom att g\u00f6ra detta skulle de uppn\u00e5 besparingar, s\u00e5 de ville s\u00e4kerst\u00e4lla maximalt utnyttjande”, s\u00e4ger Blondel. ”Genom att ladda upp alla gruppstolar p\u00e5 deras registreringswebbplats uppmuntrades deltagarna att v\u00e4lja de gruppflyg som hade s\u00e4krats. Vi kunde hantera och rapportera om utnyttjandet till kunden, som sedan kunde driva p\u00e5 anv\u00e4ndningen av dessa flyg inom sin organisation. M\u00f6jligheten att ladda in dessa platser i Cvent var en viktig del av framg\u00e5ngen.” <\/p>\n\n

    Visste du att…?<\/strong><\/h2>\n\n

    Reed & Mackay Events uts\u00e5gs till \u00e5rets Excellence Partner of the Year av Cvent 2024<\/a> och har nyligen ut\u00f6kat sitt partnerskap med teknikleverant\u00f6ren p\u00e5 sina europeiska marknader<\/a>. Reed & Mackay arbetar redan med Cvent i Storbritannien och USA och partnerskapet omfattar nu Reed & Mackay i Tyskland, Frankrike, Spanien, Sverige och Italien och ger lokal support p\u00e5 olika spr\u00e5k. <\/p>\n\n

    Kontakta oss<\/a><\/strong><\/h3>\n\n

    Maila hello@reedmackay.com<\/a> f\u00f6r att diskutera alla dina behov av f\u00f6retagsresor<\/a> och eventhantering<\/a>.<\/p>\n\n

    <\/a><\/p>\n\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    Hur mycket kan tekniken p\u00e5verka resandet och logistiken i samband med evenemang? Det \u00e4r fr\u00e5gan som Reed & Mackay Head of Partnerships Events – UK, DE and AU Mat Browne och Head of Event Travel Scott Blondel diskuterade n\u00e4r de ledde en session p\u00e5 Cvent, en leverant\u00f6r av teknik f\u00f6r m\u00f6ten, evenemang och hospitality, som… L\u00e4s mer »Hur kan tekniken ha en positiv inverkan p\u00e5 resande och logistik i samband med evenemang?<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":66944,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[183],"tags":[328,682],"class_list":["post-67591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artiklar-sv","tag-events-sv","tag-technology-sv"],"yoast_head":"\nHur kan tekniken ha en positiv inverkan p\u00e5 resande och logistik i samband med evenemang? | Reed & Mackay<\/title>\n<meta name=\"description\" content=\"F\u00e5 avkastning p\u00e5 investeringar i m\u00f6ten och evenemang och se till att delegaterna f\u00e5r b\u00e4sta m\u00f6jliga upplevelse? 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