{"id":56343,"date":"2024-03-19T15:15:33","date_gmt":"2024-03-19T15:15:33","guid":{"rendered":"https:\/\/reedmackay.com\/mata-roi-av-incitament-resor"},"modified":"2024-07-05T14:48:12","modified_gmt":"2024-07-05T13:48:12","slug":"mata-roi-av-incitament-resor","status":"publish","type":"post","link":"https:\/\/reedmackay.com\/sv\/mata-roi-av-incitament-resor","title":{"rendered":"M\u00e4tning av ROI f\u00f6r incentiveresor"},"content":{"rendered":"\n

Att m\u00e4ta ROI – return on investment – f\u00f6r incentiveresor kl\u00e4ttrar p\u00e5 listan \u00f6ver f\u00f6retagens viktigaste fr\u00e5gor i \u00e5r, enligt den senaste Incentive Travel Index-rapporten<\/a> fr\u00e5n Incentive Research Foundation (IRF) och Society for Incentive Travel Index (SITE).<\/p>\n\n

\"Incitamentsbaserade
Medarbetarengagemang \u00e4r en av de ”mjukare” f\u00f6rdelar som reseincitamentsprogram kan ge<\/figcaption><\/figure>\n\n

Detta drivs av en ”f\u00f6rsiktighet som h\u00e4rr\u00f6r fr\u00e5n en os\u00e4ker geopolitisk, ekonomisk och milj\u00f6m\u00e4ssig bakgrund”, enligt rapporten. ”Med den f\u00f6rv\u00e4ntade tillv\u00e4xten och \u00f6kade efterfr\u00e5gan kommer de som arbetar med incitament ocks\u00e5 att beh\u00f6va hantera utmaningar som tillg\u00e4nglighet, lyft och tillg\u00e5ng till lokala resurser”, s\u00e4ger IRF:s ordf\u00f6rande Stephanie Harris i rapporten.<\/p>\n\n

Att m\u00e4ta framg\u00e5ngen med incentiveresor har till stor del styrts av den ekonomiska avkastningen. \u00c4ven om rapporten visar att mer \u00e4n en tredjedel av ink\u00f6parna m\u00e4ter framg\u00e5ngen med ett program med finansiell avkastning, \u00f6kad f\u00f6rs\u00e4ljning och marknadsandel – och naturligtvis hur det kan motivera en individs prestation – finns det m\u00f6jlighet att m\u00e4ta avkastningen med ”mjukare” f\u00f6rdelar.<\/p>\n\n

Rapporten visar att dessa blir allt popul\u00e4rare och att mer \u00e4n h\u00e4lften av de tillfr\u00e5gade k\u00f6parna uppskattar f\u00f6rdelarna med mjuk makt.<\/p>\n\n

S\u00e5 vad \u00e4r dessa mjukare f\u00f6rdelar? Och varf\u00f6r ska man ta h\u00e4nsyn till dem n\u00e4r man m\u00e4ter effekten av och framg\u00e5ngen med ett incentiveresprogram? Reed & Mackay Event Experience Lead Lucy Tomkins f\u00f6rklarar f\u00f6rdelarna med dem och hur en dedikerad eventbyr\u00e5 kan hj\u00e4lpa dig att m\u00e4ta avkastningen<\/a> p\u00e5 incitamenten.<\/p>\n\n

\"\"
Kombinera viktiga m\u00f6ten under ett incitament p\u00e5 n\u00e5got s\u00e4tt som hj\u00e4lper till att uppfylla programmets m\u00e5l<\/figcaption><\/figure>\n\n

1. Beh\u00e5lla personal<\/h2>\n\n

Incitament \u00e4r ett utm\u00e4rkt s\u00e4tt att f\u00e5 personalen att stanna kvar – det \u00e4r den ultimata bel\u00f6ningen. De \u00e4r en m\u00f6jlighet att resa till ett sp\u00e4nnande resm\u00e5l och kunderna kan anv\u00e4nda dem f\u00f6r att kombinera viktiga m\u00f6ten. Du kan samla alla p\u00e5 ett st\u00e4lle f\u00f6r att dela viktiga uppdateringar om f\u00f6retaget. Och beroende p\u00e5 hur resan ser ut kan den antingen organiseras som en pratstund vid brasan eller ha en mer formell inramning. Det \u00e4r ett annat bra s\u00e4tt att f\u00e5 alla att engagera sig innan man b\u00f6rjar med incitamentet.<\/p>\n\n

2. F\u00f6rb\u00e4ttrar f\u00f6retagskulturen och medarbetarnas engagemang<\/h2>\n\n

Det \u00e4r viktigt att f\u00f6rst\u00e5 m\u00e5lgruppen f\u00f6r ditt incitamentsprogram. Genom att personifiera det du erbjuder dem p\u00e5 resan k\u00e4nner sig deltagarna uppskattade. Detta kan i h\u00f6g grad bidra till att skapa en positiv f\u00f6retagskultur. Personaliseringen kan omfatta allt fr\u00e5n specifika g\u00e5vor riktade till m\u00e5lgruppen till h\u00e5llbara incitament och aktiviteter som en del av programmet. <\/p>\n\n

Det som blir alltmer popul\u00e4rt \u00e4r att ge tillbaka till samh\u00e4llena p\u00e5 den destination du bes\u00f6ker. Att komma hem fr\u00e5n en incentiveresa och ha l\u00e4rt sig om kulturen p\u00e5 en annan destination kan vara otroligt kraftfullt. Detta kan i sin tur bidra till att uppr\u00e4tth\u00e5lla en positiv f\u00f6retagskultur.Ett annat s\u00e4tt att g\u00f6ra detta \u00e4r att inf\u00f6ra skr\u00e4ddarsydda aktiviteter. Att ha ett s\u00e4rskilt fokus p\u00e5 ditt f\u00f6retags kultur och v\u00e4rderingar under eftermiddagen kan f\u00e5 deltagarna att k\u00e4nna sig speciella.<\/p>\n\n

\"\"
Reed & Mackay organiserade ett incitamentsprogram till Mexiko och tog med sig viktiga leverant\u00f6rer f\u00f6r att imponera p\u00e5 deltagarna<\/figcaption><\/figure>\n\n

3. En m\u00f6jlighet att utnyttja leverant\u00f6rsrelationer<\/h2>\n\n

Bortsett fr\u00e5n flygresor och hotellkostnader \u00e4r den st\u00f6rsta kostnaden f\u00f6r ett incitamentsprogram aktiviteterna samt mat och dryck. Som ITF\/SITE-rapporten s\u00e4ger kan leveranskedjan f\u00f6r incentiveresor vara komplex, s\u00e5 ”det \u00e4r viktigt att skapa starka partnerskap med leverant\u00f6rer, inklusive hotell, DMO:er och DMC:er”.<\/p>\n\n

Din byr\u00e5 b\u00f6r ha dessa starka relationer med partners; det g\u00f6r stor skillnad, b\u00e5de n\u00e4r det g\u00e4ller hur snabbt leverant\u00f6rerna svarar p\u00e5 f\u00f6rfr\u00e5gningar och n\u00e4r det g\u00e4ller att uppn\u00e5 kostnadsbesparingar. Det \u00e4r dock viktigt att ha den relationen inte bara i b\u00f6rjan utan hela v\u00e4gen genom programmet. Dessutom kan en god relation med byr\u00e5n leda till att leverant\u00f6ren tillhandah\u00e5ller en uppgradering eller extrautrustning antingen gratis eller till ett rabatterat pris. P\u00e5 Reed & Mackay har vi byggt upp – och forts\u00e4tter att bygga upp – starka relationer med leverant\u00f6rer genom bes\u00f6k p\u00e5 plats, studieresor och deltagande i branschkonferenser och utst\u00e4llningar. Det h\u00e4r \u00e4r den perfekta platsen f\u00f6r att tr\u00e4ffa nya och bekanta ansikten och odla relationer.<\/p>\n\n

Kontakta oss<\/a><\/p>\n\n

Maila hello@reedandmackay.com <\/a>f\u00f6r att diskutera alla dina behov av rese- och evenemangshantering.<\/p>\n","protected":false},"excerpt":{"rendered":"

Att m\u00e4ta ROI – return on investment – f\u00f6r incentiveresor kl\u00e4ttrar p\u00e5 listan \u00f6ver f\u00f6retagens viktigaste fr\u00e5gor i \u00e5r, enligt den senaste Incentive Travel Index-rapporten fr\u00e5n Incentive Research Foundation (IRF) och Society for Incentive Travel Index (SITE). Detta drivs av en ”f\u00f6rsiktighet som h\u00e4rr\u00f6r fr\u00e5n en os\u00e4ker geopolitisk, ekonomisk och milj\u00f6m\u00e4ssig bakgrund”, enligt rapporten. ”Med… L\u00e4s mer »M\u00e4tning av ROI f\u00f6r incentiveresor<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":46126,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[183],"tags":[991,992],"class_list":["post-56343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artiklar-sv","tag-incitamentsresor","tag-roi-sv"],"yoast_head":"\nM\u00e4tning av ROI f\u00f6r incentiveresor | Reed & Mackay<\/title>\n<meta name=\"description\" content=\"Att m\u00e4ta avkastningen p\u00e5 investeringar i incentiveresor \u00e4r en viktig fr\u00e5ga f\u00f6r f\u00f6retag. F\u00f6rutom de ekonomiska f\u00f6rdelarna kan du ta reda p\u00e5 hur "mjukare" f\u00f6rdelar kan p\u00e5verka och g\u00f6ra ett incentivereseprogram framg\u00e5ngsrikt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/reedmackay.com\/sv\/mata-roi-av-incitament-resor\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00e4tning av ROI f\u00f6r incentiveresor\" \/>\n<meta property=\"og:description\" content=\"Att m\u00e4ta avkastningen p\u00e5 investeringar i incentiveresor \u00e4r en viktig fr\u00e5ga f\u00f6r f\u00f6retag. F\u00f6rutom de ekonomiska f\u00f6rdelarna kan du ta reda p\u00e5 hur "mjukare" f\u00f6rdelar kan p\u00e5verka och g\u00f6ra ett incentivereseprogram framg\u00e5ngsrikt.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/reedmackay.com\/sv\/mata-roi-av-incitament-resor\" \/>\n<meta property=\"og:site_name\" content=\"Reed & Mackay\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-19T15:15:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-05T13:48:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/reedmackay.com\/wp-content\/uploads\/2024\/03\/Incentive-travel-2-2-1024x806.png\" \/>\n<meta name=\"author\" content=\"Stephanie Seigle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"M\u00e4tning av ROI f\u00f6r incentiveresor\" \/>\n<meta name=\"twitter:description\" content=\"Att m\u00e4ta avkastningen p\u00e5 investeringar i incentiveresor \u00e4r en viktig fr\u00e5ga f\u00f6r f\u00f6retag. F\u00f6rutom de ekonomiska f\u00f6rdelarna kan du ta reda p\u00e5 hur "mjukare" f\u00f6rdelar kan p\u00e5verka och g\u00f6ra ett incentivereseprogram framg\u00e5ngsrikt.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/reedmackay.com\/wp-content\/uploads\/2024\/03\/Incentive-travel-2-2-1024x806.png\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stephanie Seigle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/reedmackay.com\\\/sv\\\/mata-roi-av-incitament-resor#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/reedmackay.com\\\/sv\\\/mata-roi-av-incitament-resor\"},\"author\":{\"name\":\"Stephanie Seigle\",\"@id\":\"https:\\\/\\\/reedmackay.com\\\/sv#\\\/schema\\\/person\\\/2e1fa8a9c9e38acac7c6fbb9f61f1fc6\"},\"headline\":\"M\u00e4tning av ROI f\u00f6r incentiveresor\",\"datePublished\":\"2024-03-19T15:15:33+00:00\",\"dateModified\":\"2024-07-05T13:48:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/reedmackay.com\\\/sv\\\/mata-roi-av-incitament-resor\"},\"wordCount\":809,\"publisher\":{\"@id\":\"https:\\\/\\\/reedmackay.com\\\/sv#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/reedmackay.com\\\/sv\\\/mata-roi-av-incitament-resor#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/reedmackay.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Incentive-travel-2.png\",\"keywords\":[\"Incitamentsresor\",\"ROI\"],\"articleSection\":[\"Artiklar\"],\"inLanguage\":\"sv-SE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/reedmackay.com\\\/sv\\\/mata-roi-av-incitament-resor\",\"url\":\"https:\\\/\\\/reedmackay.com\\\/sv\\\/mata-roi-av-incitament-resor\",\"name\":\"M\u00e4tning av ROI f\u00f6r incentiveresor | Reed & Mackay\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/reedmackay.com\\\/sv#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/reedmackay.com\\\/sv\\\/mata-roi-av-incitament-resor#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/reedmackay.com\\\/sv\\\/mata-roi-av-incitament-resor#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/reedmackay.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Incentive-travel-2.png\",\"datePublished\":\"2024-03-19T15:15:33+00:00\",\"dateModified\":\"2024-07-05T13:48:12+00:00\",\"description\":\"Att m\u00e4ta avkastningen p\u00e5 investeringar i incentiveresor \u00e4r en viktig fr\u00e5ga f\u00f6r f\u00f6retag. 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