{"id":47503,"date":"2024-03-25T08:47:13","date_gmt":"2024-03-25T08:47:13","guid":{"rendered":"https:\/\/reedmackay.com\/?p=47503"},"modified":"2024-03-27T16:19:36","modified_gmt":"2024-03-27T16:19:36","slug":"ett-naturligt-steg-att-ta-las-eva-moens-tankar-om-rebrandingen","status":"publish","type":"post","link":"https:\/\/reedmackay.com\/sv\/ett-naturligt-steg-att-ta-las-eva-moens-tankar-om-rebrandingen","title":{"rendered":"&#8221;Ett naturligt steg att ta&#8221; &#8211; l\u00e4s Eva Moens tankar om rebrandingen"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"47503\" class=\"elementor elementor-47503\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5decc430 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5decc430\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ea5002b\" data-id=\"5ea5002b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31838363 elementor-widget elementor-widget-text-editor\" data-id=\"31838363\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 class=\"wp-block-heading\"><strong>\u201dDet var ett naturligt steg att ta\u201d<\/strong><\/h2>\n<p><strong>Eva Moen klev in genom d\u00f6rrarna p\u00e5 Resia f\u00f6r ganska exakt 20 \u00e5r sedan. I dag \u00e4r hon vd f\u00f6r Reed &amp; Mackay Sverige, och ser med sp\u00e4nning fram emot alla nya m\u00f6jligheter p\u00e5 ett globalt resef\u00f6retag.<\/strong><\/p>\n<h2 class=\"wp-block-heading\"><strong><br>Resia har varit ett starkt varum\u00e4rke inom aff\u00e4rsresor och event i 50 \u00e5r. Hur k\u00e4nns det att ni nu \u00e4r en del av Reed &amp; Mackay Sverige och samtidigt byter namn?<\/strong><\/h2>\n<p>\u2013&nbsp;Det k\u00e4nns helt fantastiskt! Det g\u00f6r att vi nu kan l\u00e4gga n\u00e5gra tuffa \u00e5r bakom oss, blicka fram\u00e5t och forts\u00e4tta utvecklas och v\u00e4xa ihop med v\u00e5ra nya kollegor i Europa. Det h\u00e4r var ett naturligt steg att ta. Vi \u00e4r tillbaka med full kraft och kan nu leverera en \u00e4nnu b\u00e4ttre produkt f\u00f6r f\u00f6retag. Resia lever nu vidare in i ett globalt f\u00f6retag, vilket k\u00e4nns j\u00e4tteroligt. F\u00f6r mig personligen k\u00e4nns allt m\u00f6jligt just nu \u2013 the sky is the limit.<\/p>\n<h2 class=\"wp-block-heading\"><br><strong>Vad inneb\u00e4r f\u00f6r\u00e4ndringen f\u00f6r era kunder?<\/strong><\/h2>\n<p>\u2013&nbsp;Nu kan vi erbjuda kombinationen av personlig service, som var enast\u00e5ende redan innan, och en riktigt bra bokningsplattform med tj\u00e4nster som underl\u00e4ttar resandet. H\u00e4r kan man boka sina resor sj\u00e4lv, dra ut reserapporter med koldioxidavtryck och ta reda p\u00e5 var medarbetare befinner sig. S\u00e4kerhetsaspekten blir allt viktigare f\u00f6r f\u00f6retag, inte minst nu n\u00e4r oron i v\u00e4rlden \u00e4r s\u00e5 stor, och h\u00e5llbarhet ligger ocks\u00e5 h\u00f6gt upp p\u00e5 agendan hos alla f\u00f6retag. V\u00e5rt globala perspektiv g\u00f6r ocks\u00e5 att vi kan erbjuda v\u00e5ra produkter och tj\u00e4nster till st\u00f6rre f\u00f6retag och organisationer, som har medarbetare och kontor \u00f6ver hela v\u00e4rlden, det ser vi verkligen fram emot.<\/p>\n<h2 class=\"wp-block-heading\"><strong><br>Vilka styrkor och erfarenheter har ni tagit med er fr\u00e5n Resia?<\/strong><\/h2>\n<p>\u2013&nbsp;V\u00e5r kompetens och f\u00f6rm\u00e5ga att leverera service. Kunskap \u00e4r inte tillr\u00e4ckligt, du m\u00e5ste ha en vilja och en f\u00f6rst\u00e5else f\u00f6r personlig service f\u00f6r att lyckas. Att vara lyh\u00f6rd f\u00f6r olika behov och \u00f6nskem\u00e5l \u00e4r en f\u00f6ruts\u00e4ttning. I grunden \u00e4r vi samma f\u00f6retag med samma v\u00e4rderingar \u2013&nbsp;respekt, kompetens och energi \u2013&nbsp;dessa v\u00e4rderingar andas vi fortfarande. &nbsp;<\/p>\n<h2 class=\"wp-block-heading\"><strong>Vilka \u00e4r era stora utmaningar just nu?<\/strong><\/h2>\n<p>\u2013&nbsp;Att namnet \u00e4r ok\u00e4nt i Sverige \u00e4r en liten utmaning \u00e4ven om det \u00e4r ett v\u00e4lk\u00e4nt varum\u00e4rke i Europa. Men det tar alltid ett litet tag att jobba in ett nytt varum\u00e4rke, s\u00e5 jag \u00e4r inte orolig. Dessutom har vi en lojal kundbas, vilket g\u00f6r att vi har ett riktigt bra utg\u00e5ngsl\u00e4ge.<\/p>\n<h2 class=\"wp-block-heading\"><br><strong>Till sist, om du ska sammanfatta Reed &amp; Mackay Sverige i en mening \u2013&nbsp;vad s\u00e4ger du d\u00e5?<\/strong><\/h2>\n<p>\u2013&nbsp;Ett f\u00f6retag med service i v\u00e4rldsklass och teknik i framkant.<br>I dag m\u00e5ste man kunna erbjuda en kombination av personlig service, online bokning samt rapportering. Nu har vi tillg\u00e5ng till en helt ny palett av moderna tj\u00e4nster d\u00e4r kunden sj\u00e4lv kan skr\u00e4ddarsy vilken typ av service de vill ha utifr\u00e5n sina behov.<\/p>\n<p>Kontakta oss om du vill veta mer om v\u00e5ra tj\u00e4nster inom aff\u00e4rsresor och m\u00f6ten &amp; event. Skriv till oss p\u00e5 <a href=\"mailto:kontakt@reedmackay.com\" target=\"_blank\" rel=\"noreferrer noopener\">kontakt@reedmackay.com<\/a> eller <a href=\"https:\/\/reedmackay.com\/sv\/ny-affarsforfragan\">kontakta oss h\u00e4r<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>L\u00e4s Managing Director Eva Moens tankar om rebrandingen fr\u00e5n Resia till Reed &amp; Mackay. &#8221;Ett naturligt steg att ta&#8221; Nu kan vi erbjuda v\u00e5ra tj\u00e4nster och service globalt.<\/p>\n","protected":false},"author":29,"featured_media":47520,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[183],"tags":[706,708,707,298],"class_list":["post-47503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artiklar-sv","tag-affarsresor","tag-eva-moen","tag-reed-mackay-sverige","tag-resia-sv"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;Ett naturligt steg att ta&quot; - l\u00e4s Eva Moens tankar om rebrandingen | Reed &amp; Mackay<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/reedmackay.com\/sv\/ett-naturligt-steg-att-ta-las-eva-moens-tankar-om-rebrandingen\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;Ett naturligt steg att ta&quot; - l\u00e4s Eva Moens tankar om rebrandingen | Reed &amp; Mackay\" \/>\n<meta property=\"og:description\" content=\"L\u00e4s Managing Director Eva Moens tankar om rebrandingen fr\u00e5n Resia till Reed &amp; Mackay. &quot;Ett naturligt steg att ta&quot; Nu kan vi erbjuda v\u00e5ra tj\u00e4nster och service globalt.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/reedmackay.com\/sv\/ett-naturligt-steg-att-ta-las-eva-moens-tankar-om-rebrandingen\" \/>\n<meta property=\"og:site_name\" content=\"Reed &amp; Mackay\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-25T08:47:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-27T16:19:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/reedmackay.com\/wp-content\/uploads\/2024\/03\/Eva-1-.red_.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"647\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sara Pontander\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara Pontander\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/reedmackay.com\\\/sv\\\/ett-naturligt-steg-att-ta-las-eva-moens-tankar-om-rebrandingen#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/reedmackay.com\\\/sv\\\/ett-naturligt-steg-att-ta-las-eva-moens-tankar-om-rebrandingen\"},\"author\":{\"name\":\"Sara Pontander\",\"@id\":\"https:\\\/\\\/reedmackay.com\\\/sv#\\\/schema\\\/person\\\/b4cb4024a1201a530e8b3f6a0d11c93e\"},\"headline\":\"&#8221;Ett naturligt steg att ta&#8221; &#8211; l\u00e4s Eva Moens tankar om rebrandingen\",\"datePublished\":\"2024-03-25T08:47:13+00:00\",\"dateModified\":\"2024-03-27T16:19:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/reedmackay.com\\\/sv\\\/ett-naturligt-steg-att-ta-las-eva-moens-tankar-om-rebrandingen\"},\"wordCount\":594,\"publisher\":{\"@id\":\"https:\\\/\\\/reedmackay.com\\\/sv#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/reedmackay.com\\\/sv\\\/ett-naturligt-steg-att-ta-las-eva-moens-tankar-om-rebrandingen#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/reedmackay.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Eva-1-.red_.png\",\"keywords\":[\"Aff\u00e4rsresor\",\"Eva Moen\",\"Reed &amp; Mackay Sverige\",\"Resia\"],\"articleSection\":[\"Artiklar\"],\"inLanguage\":\"sv-SE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/reedmackay.com\\\/sv\\\/ett-naturligt-steg-att-ta-las-eva-moens-tankar-om-rebrandingen\",\"url\":\"https:\\\/\\\/reedmackay.com\\\/sv\\\/ett-naturligt-steg-att-ta-las-eva-moens-tankar-om-rebrandingen\",\"name\":\"\\\"Ett naturligt steg att ta\\\" - l\u00e4s Eva Moens tankar om rebrandingen | Reed &amp; Mackay\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/reedmackay.com\\\/sv#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/reedmackay.com\\\/sv\\\/ett-naturligt-steg-att-ta-las-eva-moens-tankar-om-rebrandingen#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/reedmackay.com\\\/sv\\\/ett-naturligt-steg-att-ta-las-eva-moens-tankar-om-rebrandingen#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/reedmackay.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Eva-1-.red_.png\",\"datePublished\":\"2024-03-25T08:47:13+00:00\",\"dateModified\":\"2024-03-27T16:19:36+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/reedmackay.com\\\/sv\\\/ett-naturligt-steg-att-ta-las-eva-moens-tankar-om-rebrandingen#breadcrumb\"},\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/reedmackay.com\\\/sv\\\/ett-naturligt-steg-att-ta-las-eva-moens-tankar-om-rebrandingen\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/reedmackay.com\\\/sv\\\/ett-naturligt-steg-att-ta-las-eva-moens-tankar-om-rebrandingen#primaryimage\",\"url\":\"https:\\\/\\\/reedmackay.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Eva-1-.red_.png\",\"contentUrl\":\"https:\\\/\\\/reedmackay.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Eva-1-.red_.png\",\"width\":1080,\"height\":647},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/reedmackay.com\\\/sv\\\/ett-naturligt-steg-att-ta-las-eva-moens-tankar-om-rebrandingen#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/reedmackay.com\\\/sv\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"&#8220;Ett naturligt steg att ta&#8221; &#8211; l\u00e4s Eva Moens tankar om rebrandingen\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/reedmackay.com\\\/sv#website\",\"url\":\"https:\\\/\\\/reedmackay.com\\\/sv\",\"name\":\"Reed & Mackay\",\"description\":\"Reed and Mackay Travel and Events Management\",\"publisher\":{\"@id\":\"https:\\\/\\\/reedmackay.com\\\/sv#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/reedmackay.com\\\/sv?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sv-SE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/reedmackay.com\\\/sv#organization\",\"name\":\"Reed & Mackay\",\"url\":\"https:\\\/\\\/reedmackay.com\\\/sv\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/reedmackay.com\\\/sv#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/reedmackay.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/RM-Horz-Logo-Colour@2x.png\",\"contentUrl\":\"https:\\\/\\\/reedmackay.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/RM-Horz-Logo-Colour@2x.png\",\"width\":2107,\"height\":411,\"caption\":\"Reed & Mackay\"},\"image\":{\"@id\":\"https:\\\/\\\/reedmackay.com\\\/sv#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/reedmackay.com\\\/sv#\\\/schema\\\/person\\\/b4cb4024a1201a530e8b3f6a0d11c93e\",\"name\":\"Sara Pontander\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cf4809832959c0726bd103d9c2094d1d0dd00be0519acad11b0ae72852c5e3cf?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cf4809832959c0726bd103d9c2094d1d0dd00be0519acad11b0ae72852c5e3cf?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cf4809832959c0726bd103d9c2094d1d0dd00be0519acad11b0ae72852c5e3cf?s=96&d=mm&r=g\",\"caption\":\"Sara Pontander\"},\"url\":\"https:\\\/\\\/reedmackay.com\\\/sv\\\/author\\\/sara\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\"Ett naturligt steg att ta\" - l\u00e4s Eva Moens tankar om rebrandingen | Reed &amp; Mackay","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/reedmackay.com\/sv\/ett-naturligt-steg-att-ta-las-eva-moens-tankar-om-rebrandingen","og_locale":"sv_SE","og_type":"article","og_title":"\"Ett naturligt steg att ta\" - l\u00e4s Eva Moens tankar om rebrandingen | Reed &amp; Mackay","og_description":"L\u00e4s Managing Director Eva Moens tankar om rebrandingen fr\u00e5n Resia till Reed &amp; Mackay. \"Ett naturligt steg att ta\" Nu kan vi erbjuda v\u00e5ra tj\u00e4nster och service globalt.","og_url":"https:\/\/reedmackay.com\/sv\/ett-naturligt-steg-att-ta-las-eva-moens-tankar-om-rebrandingen","og_site_name":"Reed &amp; Mackay","article_published_time":"2024-03-25T08:47:13+00:00","article_modified_time":"2024-03-27T16:19:36+00:00","og_image":[{"width":1080,"height":647,"url":"https:\/\/reedmackay.com\/wp-content\/uploads\/2024\/03\/Eva-1-.red_.png","type":"image\/png"}],"author":"Sara Pontander","twitter_card":"summary_large_image","twitter_misc":{"Skriven av":"Sara Pontander","Ber\u00e4knad l\u00e4stid":"3 minuter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/reedmackay.com\/sv\/ett-naturligt-steg-att-ta-las-eva-moens-tankar-om-rebrandingen#article","isPartOf":{"@id":"https:\/\/reedmackay.com\/sv\/ett-naturligt-steg-att-ta-las-eva-moens-tankar-om-rebrandingen"},"author":{"name":"Sara Pontander","@id":"https:\/\/reedmackay.com\/sv#\/schema\/person\/b4cb4024a1201a530e8b3f6a0d11c93e"},"headline":"&#8221;Ett naturligt steg att ta&#8221; &#8211; l\u00e4s Eva Moens tankar om rebrandingen","datePublished":"2024-03-25T08:47:13+00:00","dateModified":"2024-03-27T16:19:36+00:00","mainEntityOfPage":{"@id":"https:\/\/reedmackay.com\/sv\/ett-naturligt-steg-att-ta-las-eva-moens-tankar-om-rebrandingen"},"wordCount":594,"publisher":{"@id":"https:\/\/reedmackay.com\/sv#organization"},"image":{"@id":"https:\/\/reedmackay.com\/sv\/ett-naturligt-steg-att-ta-las-eva-moens-tankar-om-rebrandingen#primaryimage"},"thumbnailUrl":"https:\/\/reedmackay.com\/wp-content\/uploads\/2024\/03\/Eva-1-.red_.png","keywords":["Aff\u00e4rsresor","Eva Moen","Reed &amp; Mackay Sverige","Resia"],"articleSection":["Artiklar"],"inLanguage":"sv-SE"},{"@type":"WebPage","@id":"https:\/\/reedmackay.com\/sv\/ett-naturligt-steg-att-ta-las-eva-moens-tankar-om-rebrandingen","url":"https:\/\/reedmackay.com\/sv\/ett-naturligt-steg-att-ta-las-eva-moens-tankar-om-rebrandingen","name":"\"Ett naturligt steg att ta\" - l\u00e4s Eva Moens tankar om rebrandingen | Reed &amp; Mackay","isPartOf":{"@id":"https:\/\/reedmackay.com\/sv#website"},"primaryImageOfPage":{"@id":"https:\/\/reedmackay.com\/sv\/ett-naturligt-steg-att-ta-las-eva-moens-tankar-om-rebrandingen#primaryimage"},"image":{"@id":"https:\/\/reedmackay.com\/sv\/ett-naturligt-steg-att-ta-las-eva-moens-tankar-om-rebrandingen#primaryimage"},"thumbnailUrl":"https:\/\/reedmackay.com\/wp-content\/uploads\/2024\/03\/Eva-1-.red_.png","datePublished":"2024-03-25T08:47:13+00:00","dateModified":"2024-03-27T16:19:36+00:00","breadcrumb":{"@id":"https:\/\/reedmackay.com\/sv\/ett-naturligt-steg-att-ta-las-eva-moens-tankar-om-rebrandingen#breadcrumb"},"inLanguage":"sv-SE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/reedmackay.com\/sv\/ett-naturligt-steg-att-ta-las-eva-moens-tankar-om-rebrandingen"]}]},{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/reedmackay.com\/sv\/ett-naturligt-steg-att-ta-las-eva-moens-tankar-om-rebrandingen#primaryimage","url":"https:\/\/reedmackay.com\/wp-content\/uploads\/2024\/03\/Eva-1-.red_.png","contentUrl":"https:\/\/reedmackay.com\/wp-content\/uploads\/2024\/03\/Eva-1-.red_.png","width":1080,"height":647},{"@type":"BreadcrumbList","@id":"https:\/\/reedmackay.com\/sv\/ett-naturligt-steg-att-ta-las-eva-moens-tankar-om-rebrandingen#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/reedmackay.com\/sv"},{"@type":"ListItem","position":2,"name":"&#8220;Ett naturligt steg att ta&#8221; &#8211; l\u00e4s Eva Moens tankar om rebrandingen"}]},{"@type":"WebSite","@id":"https:\/\/reedmackay.com\/sv#website","url":"https:\/\/reedmackay.com\/sv","name":"Reed & Mackay","description":"Reed and Mackay Travel and Events Management","publisher":{"@id":"https:\/\/reedmackay.com\/sv#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/reedmackay.com\/sv?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sv-SE"},{"@type":"Organization","@id":"https:\/\/reedmackay.com\/sv#organization","name":"Reed & Mackay","url":"https:\/\/reedmackay.com\/sv","logo":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/reedmackay.com\/sv#\/schema\/logo\/image\/","url":"https:\/\/reedmackay.com\/wp-content\/uploads\/2023\/07\/RM-Horz-Logo-Colour@2x.png","contentUrl":"https:\/\/reedmackay.com\/wp-content\/uploads\/2023\/07\/RM-Horz-Logo-Colour@2x.png","width":2107,"height":411,"caption":"Reed & Mackay"},"image":{"@id":"https:\/\/reedmackay.com\/sv#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/reedmackay.com\/sv#\/schema\/person\/b4cb4024a1201a530e8b3f6a0d11c93e","name":"Sara Pontander","image":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/secure.gravatar.com\/avatar\/cf4809832959c0726bd103d9c2094d1d0dd00be0519acad11b0ae72852c5e3cf?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/cf4809832959c0726bd103d9c2094d1d0dd00be0519acad11b0ae72852c5e3cf?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cf4809832959c0726bd103d9c2094d1d0dd00be0519acad11b0ae72852c5e3cf?s=96&d=mm&r=g","caption":"Sara Pontander"},"url":"https:\/\/reedmackay.com\/sv\/author\/sara"}]}},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/reedmackay.com\/sv\/wp-json\/wp\/v2\/posts\/47503","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reedmackay.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reedmackay.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reedmackay.com\/sv\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/reedmackay.com\/sv\/wp-json\/wp\/v2\/comments?post=47503"}],"version-history":[{"count":0,"href":"https:\/\/reedmackay.com\/sv\/wp-json\/wp\/v2\/posts\/47503\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reedmackay.com\/sv\/wp-json\/wp\/v2\/media\/47520"}],"wp:attachment":[{"href":"https:\/\/reedmackay.com\/sv\/wp-json\/wp\/v2\/media?parent=47503"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reedmackay.com\/sv\/wp-json\/wp\/v2\/categories?post=47503"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reedmackay.com\/sv\/wp-json\/wp\/v2\/tags?post=47503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}