{"id":86150,"date":"2025-12-04T16:54:54","date_gmt":"2025-12-04T16:54:54","guid":{"rendered":"https:\/\/reedmackay.com\/?p=86150"},"modified":"2025-12-04T16:58:43","modified_gmt":"2025-12-04T16:58:43","slug":"convencion-genove-dermatologics-san-sebastian","status":"publish","type":"post","link":"https:\/\/reedmackay.com\/es\/convencion-genove-dermatologics-san-sebastian","title":{"rendered":"Case Study \u2013 Convenci\u00f3n Internacional Genov\u00e9 Dermatologics"},"content":{"rendered":"\n

(R)evolution: From Heritage to Innovation<\/h1>\n\n\n\n

Una convenci\u00f3n internacional en San Sebasti\u00e1n orientada a la innovaci\u00f3n<\/h3>\n\n\n\n

San Sebasti\u00e1n fue el escenario elegido por Genov\u00e9 Dermatologics<\/strong> para celebrar su convenci\u00f3n internacional, un encuentro bianual que re\u00fane a sus distribuidores de todo el mundo. Durante tres d\u00edas, la ciudad acogi\u00f3 un programa dise\u00f1ado para reflejar el momento que vive la compa\u00f1\u00eda: una evoluci\u00f3n que combina conocimiento y experiencia con una mirada decididamente orientada a la innovaci\u00f3n.<\/p>\n\n\n\n

Bajo el concepto \u201cFrom Heritage to Innovation\u201d y el claim (R)evolution, el encuentro se convirti\u00f3 en un recorrido por el ADN<\/strong> de la marca. Cada experiencia \u2014desde las sesiones de trabajo hasta los momentos sociales\u2014 fue una oportunidad para redescubrir su esencia y proyectarla hacia el futuro.<\/p>\n\n\n\n

Experiencias: tradici\u00f3n, identidad y visi\u00f3n de futuro<\/h3>\n\n\n\n

La bienvenida en San Sebasti\u00e1n marc\u00f3 el tono de un evento cuidado al detalle, donde cada elemento \u2014desde la identidad visual hasta el welcome pack\u2014 reforzaba el mensaje central. La primera noche, en una sidrer\u00eda tradicional, los asistentes compartieron una experiencia aut\u00e9ntica que evocaba las ra\u00edces<\/strong> y la tradici\u00f3n.<\/strong><\/p>\n\n\n\n

El Palacio de Miramar, con sus vistas sobre la bah\u00eda de La Concha, acogi\u00f3 la cena de gala: una fusi\u00f3n entre patrimonio y vanguardia gastron\u00f3mica. Y el cierre, en el Museo Chillida Leku y el cooking workshop, llev\u00f3 ese di\u00e1logo entre arte, creatividad e innovaci\u00f3n<\/strong> a su m\u00e1xima expresi\u00f3n.<\/p>\n\n\n\n

Tres d\u00edas para fortalecer v\u00ednculos y proyectar el futuro<\/h3>\n\n\n\n

Tres d\u00edas que consolidaron v\u00ednculos, celebraron una trayectoria y proyectaron una visi\u00f3n compartida: la evoluci\u00f3n de Genov\u00e9 Dermatologics contin\u00faa, fiel a su esencia e impulsada por la innovaci\u00f3n.<\/p>\n\n\n\n

\n\n\n\n

Cada evento es una oportunidad para conectar, inspirar y dejar huella.
Si quieres que tu pr\u00f3xima convenci\u00f3n sea m\u00e1s que un encuentro, hablemos<\/strong> y construyamos juntos algo memorable \ud83d\udc49 marketing.es@reedmackay.com<\/a><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

(R)evolution: From Heritage to Innovation Una convenci\u00f3n internacional en San Sebasti\u00e1n orientada a la innovaci\u00f3n San Sebasti\u00e1n fue el escenario elegido por Genov\u00e9 Dermatologics para celebrar su convenci\u00f3n internacional, un encuentro bianual que re\u00fane a sus distribuidores de todo el mundo. Durante tres d\u00edas, la ciudad acogi\u00f3 un programa dise\u00f1ado para reflejar el momento que… Leer m\u00e1s »Case Study \u2013 Convenci\u00f3n Internacional Genov\u00e9 Dermatologics<\/span><\/a><\/p>\n","protected":false},"author":30,"featured_media":86151,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[218],"tags":[],"class_list":["post-86150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-es"],"yoast_head":"\nConvenci\u00f3n Internacional Genov\u00e9 Dermatologics en San Sebasti\u00e1n<\/title>\n<meta name=\"description\" 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