{"id":76005,"date":"2025-06-16T12:33:27","date_gmt":"2025-06-16T11:33:27","guid":{"rendered":"https:\/\/reedmackay.com\/?p=76005"},"modified":"2025-06-16T13:47:07","modified_gmt":"2025-06-16T12:47:07","slug":"case-study-el-atelier-de-reed-mackay-llega-a-los-clientes-experiencias-que-conectan","status":"publish","type":"post","link":"https:\/\/reedmackay.com\/es\/case-study-el-atelier-de-reed-mackay-llega-a-los-clientes-experiencias-que-conectan","title":{"rendered":"El Atelier de Reed &amp; Mackay llega a los clientes: experiencias que conectan"},"content":{"rendered":"\n<h5 class=\"wp-block-heading\">Tras una primera edici\u00f3n dedicada a nuestros partners y proveedores, el Atelier de Reed &amp; Mackay dio un paso m\u00e1s y se abri\u00f3 a quienes dan sentido a lo que hacemos cada d\u00eda: nuestros clientes.<\/h5>\n\n\n\n<p>Barcelona y Madrid fueron el escenario de esta primera edici\u00f3n del&nbsp;<em>Atelier <\/em>para clientes, un formato relacional que va m\u00e1s all\u00e1 del <a href=\"https:\/\/reedmackay.com\/es\/gestion-de-eventos\">evento corporativo<\/a> tradicional. Pensado como un espacio de inspiraci\u00f3n y encuentro, el&nbsp;<em>Atelier<\/em>&nbsp;nos permiti\u00f3 abrir conversaci\u00f3n, compartir prop\u00f3sito y reforzar v\u00ednculos en un entorno cuidado, aut\u00e9ntico y lleno de intenci\u00f3n.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/06\/base_lkd_0000_ELI04652-1024x535.jpg\" alt=\"\" class=\"wp-image-76023\" srcset=\"https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/06\/base_lkd_0000_ELI04652-1024x535.jpg 1024w, https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/06\/base_lkd_0000_ELI04652-300x157.jpg 300w, https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/06\/base_lkd_0000_ELI04652-768x401.jpg 768w, https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/06\/base_lkd_0000_ELI04652.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">El equipo de Reed &amp; Mackay Espa\u00f1a en nuestro <em>Atelier<\/em> en Madrid<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Un concepto propio: el Atelier<\/strong><\/h3>\n\n\n\n<p>Inspirado en los talleres donde se crean piezas \u00fanicas, el&nbsp;<em>Atelier<\/em>&nbsp;es nuestro evento insignia. Un espacio donde cada detalle cuenta y donde lo m\u00e1s importante no es solo lo que se ve, sino lo que se siente.<\/p>\n\n\n\n<p>M\u00e1s que hablar de nosotros, quer\u00edamos crear una experiencia que reflejara c\u00f3mo entendemos el viaje: como algo hecho a medida, con<a href=\"https:\/\/reedmackay.com\/es\"> vocaci\u00f3n de excelencia, y guiado siempre por las personas.<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"600\" src=\"https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/06\/DSC00991-1024x600.png\" alt=\"\" class=\"wp-image-76014\" srcset=\"https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/06\/DSC00991-1024x600.png 1024w, https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/06\/DSC00991-300x176.png 300w, https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/06\/DSC00991-768x450.png 768w, https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/06\/DSC00991.png 1251w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Momentos compartidos en la terraza del ME Barcelona<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>ME Barcelona: primeras impresiones<\/strong><\/h3>\n\n\n\n<p>La edici\u00f3n de Barcelona tuvo lugar en el hotel <a href=\"https:\/\/www.melia.com\/es\/hoteles\/espana\/barcelona\/me-barcelona\">ME Barcelona,<\/a> un entorno contempor\u00e1neo y vibrante que dialog\u00f3 de forma natural con el esp\u00edritu del&nbsp;<em>Atelier<\/em>. Una velada dise\u00f1ada para compartir desde lo emocional y lo profesional, con una narrativa fluida, sin artificios, que hablaba del valor del detalle, del compromiso y de la creatividad bien dirigida.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/06\/base_lkd_0004_ELI04114-1024x535.jpg\" alt=\"\" class=\"wp-image-76031\" srcset=\"https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/06\/base_lkd_0004_ELI04114-1024x535.jpg 1024w, https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/06\/base_lkd_0004_ELI04114-300x157.jpg 300w, https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/06\/base_lkd_0004_ELI04114-768x401.jpg 768w, https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/06\/base_lkd_0004_ELI04114.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Un formato relajado y acogedor en el Thompson Hotel Madrid<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Thompson Madrid: un rooftop para mirar al futuro<\/strong><\/h3>\n\n\n\n<p>En Madrid, el hotel <a href=\"https:\/\/www.hyatt.com\/thompson-hotels\/es-ES\/madrp-thompson-madrid\">Thompson <\/a>acogi\u00f3 una experiencia igualmente singular. Desde su rooftop, la ciudad se convirti\u00f3 en tel\u00f3n de fondo para una noche de conversaci\u00f3n y conexi\u00f3n.<\/p>\n\n\n\n<p>La propuesta se complet\u00f3 con una intervenci\u00f3n art\u00edstica en directo de Marina Benito, que tradujo en im\u00e1genes lo que habitualmente se escapa a las palabras: la atm\u00f3sfera, las emociones, las ideas compartidas en ese preciso instante. Una experiencia viva, espont\u00e1nea y colectiva.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"532\" data-id=\"76056\" src=\"https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/06\/DSC01025-1024x532.png\" alt=\"\" class=\"wp-image-76056\" srcset=\"https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/06\/DSC01025-1024x532.png 1024w, https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/06\/DSC01025-300x156.png 300w, https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/06\/DSC01025-768x399.png 768w, https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/06\/DSC01025-1536x798.png 1536w, https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/06\/DSC01025.png 1631w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" data-id=\"76064\" src=\"https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/06\/base_lkd_0006_ELI03684-1024x535.jpg\" alt=\"\" class=\"wp-image-76064\" srcset=\"https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/06\/base_lkd_0006_ELI03684-1024x535.jpg 1024w, https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/06\/base_lkd_0006_ELI03684-300x157.jpg 300w, https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/06\/base_lkd_0006_ELI03684-768x401.jpg 768w, https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/06\/base_lkd_0006_ELI03684.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" data-id=\"76072\" src=\"https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/06\/base_lkd_0009_ELI04285-1024x535.jpg\" alt=\"\" class=\"wp-image-76072\" srcset=\"https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/06\/base_lkd_0009_ELI04285-1024x535.jpg 1024w, https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/06\/base_lkd_0009_ELI04285-300x157.jpg 300w, https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/06\/base_lkd_0009_ELI04285-768x401.jpg 768w, https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/06\/base_lkd_0009_ELI04285.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" data-id=\"76092\" src=\"https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/06\/base_lkd_0010_ELI04342-1024x535.jpg\" alt=\"\" class=\"wp-image-76092\" srcset=\"https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/06\/base_lkd_0010_ELI04342-1024x535.jpg 1024w, https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/06\/base_lkd_0010_ELI04342-300x157.jpg 300w, https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/06\/base_lkd_0010_ELI04342-768x401.jpg 768w, https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/06\/base_lkd_0010_ELI04342.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" data-id=\"76104\" src=\"https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/06\/base_lkd_0011_ELI03885-1024x535.jpg\" alt=\"\" class=\"wp-image-76104\" srcset=\"https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/06\/base_lkd_0011_ELI03885-1024x535.jpg 1024w, https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/06\/base_lkd_0011_ELI03885-300x157.jpg 300w, https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/06\/base_lkd_0011_ELI03885-768x401.jpg 768w, https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/06\/base_lkd_0011_ELI03885.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" data-id=\"76080\" src=\"https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/06\/base_lkd_0012_ELI03921-1024x535.jpg\" alt=\"\" class=\"wp-image-76080\" srcset=\"https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/06\/base_lkd_0012_ELI03921-1024x535.jpg 1024w, https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/06\/base_lkd_0012_ELI03921-300x157.jpg 300w, https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/06\/base_lkd_0012_ELI03921-768x401.jpg 768w, https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/06\/base_lkd_0012_ELI03921.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" data-id=\"76085\" src=\"https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/06\/base_lkd_0013_ELI03839-1024x535.jpg\" alt=\"\" class=\"wp-image-76085\" srcset=\"https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/06\/base_lkd_0013_ELI03839-1024x535.jpg 1024w, https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/06\/base_lkd_0013_ELI03839-300x157.jpg 300w, https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/06\/base_lkd_0013_ELI03839-768x401.jpg 768w, https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/06\/base_lkd_0013_ELI03839.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"76112\" src=\"https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/06\/DSC00695-1-1024x683.png\" alt=\"\" class=\"wp-image-76112\" srcset=\"https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/06\/DSC00695-1-1024x683.png 1024w, https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/06\/DSC00695-1-300x200.png 300w, https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/06\/DSC00695-1-768x512.png 768w, https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/06\/DSC00695-1-1536x1024.png 1536w, https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/06\/DSC00695-1-930x620.png 930w, https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/06\/DSC00695-1.png 1705w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>El inicio de una nueva etapa<\/strong><\/h3>\n\n\n\n<p>Este&nbsp;<em>Atelier <\/em>para clientes&nbsp;marca el inicio de una nueva etapa en nuestra forma de relacionarnos: m\u00e1s cercana, m\u00e1s personalizada, m\u00e1s alineada con lo que nos mueve.<br>Una manera diferente de estar presentes, de escuchar, de crear puentes reales y duraderos.<\/p>\n\n\n\n<p>Porque cuando hay intenci\u00f3n en cada gesto, y personas detr\u00e1s de cada decisi\u00f3n, la experiencia se transforma.<br>Y cuando se comparte con quienes hacen posible nuestro viaje, deja huella.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Ponte en contacto con nosotros<\/strong><\/h5>\n\n\n\n<p>Env\u00eda un correo a <a href=\"mailto:marketing.es@reedmackay.com\">marketing.es@reedmackay.com<\/a>.com para hablar de todas tus necesidades en materia de <a href=\"https:\/\/reedmackay.com\/es\/gestion-de-viajes-corporativos\">viajes de empresa<\/a> y <a href=\"https:\/\/reedmackay.com\/es\/gestion-de-eventos\">gesti\u00f3n de eventos.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tras una primera edici\u00f3n dedicada a nuestros partners y proveedores, el Atelier de Reed &amp; Mackay dio un paso m\u00e1s y se abri\u00f3 a quienes dan sentido a lo que hacemos cada d\u00eda: nuestros clientes. Barcelona y Madrid fueron el escenario de esta primera edici\u00f3n del&nbsp;Atelier para clientes, un formato relacional que va m\u00e1s all\u00e1&hellip;&nbsp;<a href=\"https:\/\/reedmackay.com\/es\/case-study-el-atelier-de-reed-mackay-llega-a-los-clientes-experiencias-que-conectan\" rel=\"bookmark\">Leer m\u00e1s &raquo;<span class=\"screen-reader-text\">El Atelier de Reed &amp; Mackay llega a los clientes: experiencias que conectan<\/span><\/a><\/p>\n","protected":false},"author":39,"featured_media":76006,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[180,218],"tags":[1042,1127,1128,485,961],"class_list":["post-76005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos-es","category-case-studies-es","tag-eventos","tag-rm_clients","tag-rm_team","tag-spain-es","tag-viajes-de-empresa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El Atelier de Reed &amp; Mackay llega a los clientes: experiencias que conectan | Reed &amp; Mackay<\/title>\n<meta name=\"description\" content=\"El evento insignia de Reed &amp; Mackay Espa\u00f1a, el Atelier, celebr\u00f3 su primera edici\u00f3n para clientes en dos ciudades clave para el sector MICE: Barcelona y Madrid. Un nuevo formato relacional dise\u00f1ado para crear conexiones aut\u00e9nticas, compartir prop\u00f3sito y construir relaciones duraderas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/reedmackay.com\/es\/case-study-el-atelier-de-reed-mackay-llega-a-los-clientes-experiencias-que-conectan\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Atelier de Reed &amp; Mackay llega a los clientes: experiencias que conectan | Reed &amp; Mackay\" \/>\n<meta property=\"og:description\" content=\"El evento insignia de Reed &amp; Mackay Espa\u00f1a, el Atelier, celebr\u00f3 su primera edici\u00f3n para clientes en dos ciudades clave para el sector MICE: Barcelona y Madrid. Un nuevo formato relacional dise\u00f1ado para crear conexiones aut\u00e9nticas, compartir prop\u00f3sito y construir relaciones duraderas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/reedmackay.com\/es\/case-study-el-atelier-de-reed-mackay-llega-a-los-clientes-experiencias-que-conectan\" \/>\n<meta property=\"og:site_name\" content=\"Reed &amp; Mackay\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-16T11:33:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-16T12:47:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/06\/DSC00840-e1750072268860-1024x566.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"566\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Francesca Chapman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Francesca Chapman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/reedmackay.com\\\/es\\\/case-study-el-atelier-de-reed-mackay-llega-a-los-clientes-experiencias-que-conectan#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/reedmackay.com\\\/es\\\/case-study-el-atelier-de-reed-mackay-llega-a-los-clientes-experiencias-que-conectan\"},\"author\":{\"name\":\"Francesca Chapman\",\"@id\":\"https:\\\/\\\/reedmackay.com\\\/es#\\\/schema\\\/person\\\/7e3b6f9c7a90e560002dd288042aed8a\"},\"headline\":\"El Atelier de Reed &amp; Mackay llega a los clientes: experiencias que conectan\",\"datePublished\":\"2025-06-16T11:33:27+00:00\",\"dateModified\":\"2025-06-16T12:47:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/reedmackay.com\\\/es\\\/case-study-el-atelier-de-reed-mackay-llega-a-los-clientes-experiencias-que-conectan\"},\"wordCount\":494,\"publisher\":{\"@id\":\"https:\\\/\\\/reedmackay.com\\\/es#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/reedmackay.com\\\/es\\\/case-study-el-atelier-de-reed-mackay-llega-a-los-clientes-experiencias-que-conectan#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/reedmackay.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/DSC00840-e1750072268860.png\",\"keywords\":[\"eventos\",\"R&amp;M_clients\",\"R&amp;M_team\",\"Spain\",\"Viajes de empresa\"],\"articleSection\":[\"Art\u00edculos\",\"Case Studies\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/reedmackay.com\\\/es\\\/case-study-el-atelier-de-reed-mackay-llega-a-los-clientes-experiencias-que-conectan\",\"url\":\"https:\\\/\\\/reedmackay.com\\\/es\\\/case-study-el-atelier-de-reed-mackay-llega-a-los-clientes-experiencias-que-conectan\",\"name\":\"El Atelier de Reed &amp; Mackay llega a los clientes: experiencias que conectan | Reed &amp; Mackay\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/reedmackay.com\\\/es#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/reedmackay.com\\\/es\\\/case-study-el-atelier-de-reed-mackay-llega-a-los-clientes-experiencias-que-conectan#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/reedmackay.com\\\/es\\\/case-study-el-atelier-de-reed-mackay-llega-a-los-clientes-experiencias-que-conectan#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/reedmackay.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/DSC00840-e1750072268860.png\",\"datePublished\":\"2025-06-16T11:33:27+00:00\",\"dateModified\":\"2025-06-16T12:47:07+00:00\",\"description\":\"El evento insignia de Reed & Mackay Espa\u00f1a, el Atelier, celebr\u00f3 su primera edici\u00f3n para clientes en dos ciudades clave para el sector MICE: Barcelona y Madrid. Un nuevo formato relacional dise\u00f1ado para crear conexiones aut\u00e9nticas, compartir prop\u00f3sito y construir relaciones duraderas.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/reedmackay.com\\\/es\\\/case-study-el-atelier-de-reed-mackay-llega-a-los-clientes-experiencias-que-conectan#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/reedmackay.com\\\/es\\\/case-study-el-atelier-de-reed-mackay-llega-a-los-clientes-experiencias-que-conectan\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/reedmackay.com\\\/es\\\/case-study-el-atelier-de-reed-mackay-llega-a-los-clientes-experiencias-que-conectan#primaryimage\",\"url\":\"https:\\\/\\\/reedmackay.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/DSC00840-e1750072268860.png\",\"contentUrl\":\"https:\\\/\\\/reedmackay.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/DSC00840-e1750072268860.png\",\"width\":1592,\"height\":880},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/reedmackay.com\\\/es\\\/case-study-el-atelier-de-reed-mackay-llega-a-los-clientes-experiencias-que-conectan#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/reedmackay.com\\\/es\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"El Atelier de Reed &amp; Mackay llega a los clientes: experiencias que conectan\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/reedmackay.com\\\/es#website\",\"url\":\"https:\\\/\\\/reedmackay.com\\\/es\",\"name\":\"Reed & Mackay\",\"description\":\"Reed and Mackay Travel and Events Management\",\"publisher\":{\"@id\":\"https:\\\/\\\/reedmackay.com\\\/es#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/reedmackay.com\\\/es?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/reedmackay.com\\\/es#organization\",\"name\":\"Reed & Mackay\",\"url\":\"https:\\\/\\\/reedmackay.com\\\/es\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/reedmackay.com\\\/es#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/reedmackay.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/RM-Horz-Logo-Colour@2x.png\",\"contentUrl\":\"https:\\\/\\\/reedmackay.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/RM-Horz-Logo-Colour@2x.png\",\"width\":2107,\"height\":411,\"caption\":\"Reed & Mackay\"},\"image\":{\"@id\":\"https:\\\/\\\/reedmackay.com\\\/es#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/reedmackay.com\\\/es#\\\/schema\\\/person\\\/7e3b6f9c7a90e560002dd288042aed8a\",\"name\":\"Francesca Chapman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7e5d4bff98a295f4b23c895fc2046c3d6326247b619d28535a2820c99c4f7d53?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7e5d4bff98a295f4b23c895fc2046c3d6326247b619d28535a2820c99c4f7d53?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7e5d4bff98a295f4b23c895fc2046c3d6326247b619d28535a2820c99c4f7d53?s=96&d=mm&r=g\",\"caption\":\"Francesca Chapman\"},\"url\":\"https:\\\/\\\/reedmackay.com\\\/es\\\/author\\\/francesca\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"El Atelier de Reed &amp; Mackay llega a los clientes: experiencias que conectan | Reed &amp; Mackay","description":"El evento insignia de Reed & Mackay Espa\u00f1a, el Atelier, celebr\u00f3 su primera edici\u00f3n para clientes en dos ciudades clave para el sector MICE: Barcelona y Madrid. Un nuevo formato relacional dise\u00f1ado para crear conexiones aut\u00e9nticas, compartir prop\u00f3sito y construir relaciones duraderas.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/reedmackay.com\/es\/case-study-el-atelier-de-reed-mackay-llega-a-los-clientes-experiencias-que-conectan","og_locale":"es_ES","og_type":"article","og_title":"El Atelier de Reed &amp; Mackay llega a los clientes: experiencias que conectan | Reed &amp; Mackay","og_description":"El evento insignia de Reed & Mackay Espa\u00f1a, el Atelier, celebr\u00f3 su primera edici\u00f3n para clientes en dos ciudades clave para el sector MICE: Barcelona y Madrid. Un nuevo formato relacional dise\u00f1ado para crear conexiones aut\u00e9nticas, compartir prop\u00f3sito y construir relaciones duraderas.","og_url":"https:\/\/reedmackay.com\/es\/case-study-el-atelier-de-reed-mackay-llega-a-los-clientes-experiencias-que-conectan","og_site_name":"Reed &amp; Mackay","article_published_time":"2025-06-16T11:33:27+00:00","article_modified_time":"2025-06-16T12:47:07+00:00","og_image":[{"width":1024,"height":566,"url":"https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/06\/DSC00840-e1750072268860-1024x566.png","type":"image\/png"}],"author":"Francesca Chapman","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Francesca Chapman","Tiempo de lectura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/reedmackay.com\/es\/case-study-el-atelier-de-reed-mackay-llega-a-los-clientes-experiencias-que-conectan#article","isPartOf":{"@id":"https:\/\/reedmackay.com\/es\/case-study-el-atelier-de-reed-mackay-llega-a-los-clientes-experiencias-que-conectan"},"author":{"name":"Francesca Chapman","@id":"https:\/\/reedmackay.com\/es#\/schema\/person\/7e3b6f9c7a90e560002dd288042aed8a"},"headline":"El Atelier de Reed &amp; Mackay llega a los clientes: experiencias que conectan","datePublished":"2025-06-16T11:33:27+00:00","dateModified":"2025-06-16T12:47:07+00:00","mainEntityOfPage":{"@id":"https:\/\/reedmackay.com\/es\/case-study-el-atelier-de-reed-mackay-llega-a-los-clientes-experiencias-que-conectan"},"wordCount":494,"publisher":{"@id":"https:\/\/reedmackay.com\/es#organization"},"image":{"@id":"https:\/\/reedmackay.com\/es\/case-study-el-atelier-de-reed-mackay-llega-a-los-clientes-experiencias-que-conectan#primaryimage"},"thumbnailUrl":"https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/06\/DSC00840-e1750072268860.png","keywords":["eventos","R&amp;M_clients","R&amp;M_team","Spain","Viajes de empresa"],"articleSection":["Art\u00edculos","Case Studies"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/reedmackay.com\/es\/case-study-el-atelier-de-reed-mackay-llega-a-los-clientes-experiencias-que-conectan","url":"https:\/\/reedmackay.com\/es\/case-study-el-atelier-de-reed-mackay-llega-a-los-clientes-experiencias-que-conectan","name":"El Atelier de Reed &amp; Mackay llega a los clientes: experiencias que conectan | Reed &amp; Mackay","isPartOf":{"@id":"https:\/\/reedmackay.com\/es#website"},"primaryImageOfPage":{"@id":"https:\/\/reedmackay.com\/es\/case-study-el-atelier-de-reed-mackay-llega-a-los-clientes-experiencias-que-conectan#primaryimage"},"image":{"@id":"https:\/\/reedmackay.com\/es\/case-study-el-atelier-de-reed-mackay-llega-a-los-clientes-experiencias-que-conectan#primaryimage"},"thumbnailUrl":"https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/06\/DSC00840-e1750072268860.png","datePublished":"2025-06-16T11:33:27+00:00","dateModified":"2025-06-16T12:47:07+00:00","description":"El evento insignia de Reed & Mackay Espa\u00f1a, el Atelier, celebr\u00f3 su primera edici\u00f3n para clientes en dos ciudades clave para el sector MICE: Barcelona y Madrid. Un nuevo formato relacional dise\u00f1ado para crear conexiones aut\u00e9nticas, compartir prop\u00f3sito y construir relaciones duraderas.","breadcrumb":{"@id":"https:\/\/reedmackay.com\/es\/case-study-el-atelier-de-reed-mackay-llega-a-los-clientes-experiencias-que-conectan#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/reedmackay.com\/es\/case-study-el-atelier-de-reed-mackay-llega-a-los-clientes-experiencias-que-conectan"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/reedmackay.com\/es\/case-study-el-atelier-de-reed-mackay-llega-a-los-clientes-experiencias-que-conectan#primaryimage","url":"https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/06\/DSC00840-e1750072268860.png","contentUrl":"https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/06\/DSC00840-e1750072268860.png","width":1592,"height":880},{"@type":"BreadcrumbList","@id":"https:\/\/reedmackay.com\/es\/case-study-el-atelier-de-reed-mackay-llega-a-los-clientes-experiencias-que-conectan#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/reedmackay.com\/es"},{"@type":"ListItem","position":2,"name":"El Atelier de Reed &amp; Mackay llega a los clientes: experiencias que conectan"}]},{"@type":"WebSite","@id":"https:\/\/reedmackay.com\/es#website","url":"https:\/\/reedmackay.com\/es","name":"Reed & Mackay","description":"Reed and Mackay Travel and Events Management","publisher":{"@id":"https:\/\/reedmackay.com\/es#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/reedmackay.com\/es?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/reedmackay.com\/es#organization","name":"Reed & Mackay","url":"https:\/\/reedmackay.com\/es","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/reedmackay.com\/es#\/schema\/logo\/image\/","url":"https:\/\/reedmackay.com\/wp-content\/uploads\/2023\/07\/RM-Horz-Logo-Colour@2x.png","contentUrl":"https:\/\/reedmackay.com\/wp-content\/uploads\/2023\/07\/RM-Horz-Logo-Colour@2x.png","width":2107,"height":411,"caption":"Reed & Mackay"},"image":{"@id":"https:\/\/reedmackay.com\/es#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/reedmackay.com\/es#\/schema\/person\/7e3b6f9c7a90e560002dd288042aed8a","name":"Francesca Chapman","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/7e5d4bff98a295f4b23c895fc2046c3d6326247b619d28535a2820c99c4f7d53?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7e5d4bff98a295f4b23c895fc2046c3d6326247b619d28535a2820c99c4f7d53?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7e5d4bff98a295f4b23c895fc2046c3d6326247b619d28535a2820c99c4f7d53?s=96&d=mm&r=g","caption":"Francesca Chapman"},"url":"https:\/\/reedmackay.com\/es\/author\/francesca"}]}},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/reedmackay.com\/es\/wp-json\/wp\/v2\/posts\/76005","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reedmackay.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reedmackay.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reedmackay.com\/es\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/reedmackay.com\/es\/wp-json\/wp\/v2\/comments?post=76005"}],"version-history":[{"count":0,"href":"https:\/\/reedmackay.com\/es\/wp-json\/wp\/v2\/posts\/76005\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reedmackay.com\/es\/wp-json\/wp\/v2\/media\/76006"}],"wp:attachment":[{"href":"https:\/\/reedmackay.com\/es\/wp-json\/wp\/v2\/media?parent=76005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reedmackay.com\/es\/wp-json\/wp\/v2\/categories?post=76005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reedmackay.com\/es\/wp-json\/wp\/v2\/tags?post=76005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}