{"id":70474,"date":"2025-02-20T14:00:00","date_gmt":"2025-02-20T14:00:00","guid":{"rendered":"https:\/\/reedmackay.com\/is-delivering-a-consumer-focused-experience-the-ultimate-goal-for-corporate-travel-technology"},"modified":"2025-03-05T09:47:29","modified_gmt":"2025-03-05T09:47:29","slug":"is-delivering-a-consumer-focused-experience-the-ultimate-goal-for-corporate-travel-technology","status":"publish","type":"post","link":"https:\/\/reedmackay.com\/es\/is-delivering-a-consumer-focused-experience-the-ultimate-goal-for-corporate-travel-technology","title":{"rendered":"\u00bfOfrecer una experiencia centrada en el consumidor es el objetivo final de la tecnolog\u00eda de viajes corporativos?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"70474\" class=\"elementor elementor-70474 elementor-60370\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b2a9159 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b2a9159\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-725b94e\" data-id=\"725b94e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f05c833 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f05c833\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Bienvenido a la \u00faltima entrega de \u00abThe View\u00bb. Aqu\u00ed pedimos a los expertos de Reed &amp; Mackay que compartan sus ideas y puntos de vista sobre un tema de actualidad que afecte a los sectores de los viajes de negocios y los eventos, y que destaquen las soluciones. <\/p>\n<p>A medida que <a href=\"https:\/\/www.forbes.com\/councils\/forbesbusinesscouncil\/2024\/10\/03\/how-b2b-companies-can-create-a-more-consumer-like-business-experience\/#:~:text=As%20expectations%20and%20standards%20rise,a%20more%20consumer%2Dlike%20experience.\">la tecnolog\u00eda de consumo se vuelve m\u00e1s fluida y crecen las expectativas de experiencias similares en el lugar de trabajo<\/a>, pedimos a nuestro <strong>Director Global de Producto, Fahim Khan<\/strong>, que nos explique por qu\u00e9 una experiencia centrada en el consumidor deber\u00eda ser el objetivo final de la tecnolog\u00eda de viajes corporativos.<\/p>\n<p><strong>La tecnolog\u00eda en el \u00e1mbito B2C ha estado impulsada durante mucho tiempo por experiencias f\u00e1ciles para el usuario: \u00bfse est\u00e1 desarrollando ahora al mismo ritmo la tecnolog\u00eda en el espacio B2B?<\/p>\n<p><\/strong>Sin duda, la tecnolog\u00eda B2B est\u00e1 alcanzando a la B2C, ya que las empresas est\u00e1n reconociendo el valor de la experiencia de usuario para sus clientes. Hist\u00f3ricamente, la funcionalidad estaba ah\u00ed, pero no iba acompa\u00f1ada de una experiencia de usuario sencilla e intuitiva. Esto est\u00e1 cambiando ahora de forma m\u00e1s generalizada.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-29702bc\" data-id=\"29702bc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20cb3f2 elementor-flip-box--effect-fade elementor-widget__width-initial elementor-widget elementor-widget-flip-box\" data-id=\"20cb3f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"flip-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper elementor-view-default\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"43\" height=\"43\" viewBox=\"0 0 43 43\"><g id=\"Group_668\" data-name=\"Group 668\" transform=\"translate(-1457 -3638)\"><circle id=\"Ellipse_144\" data-name=\"Ellipse 144\" cx=\"15\" cy=\"15\" r=\"15\" transform=\"translate(1493.5 3674.5) rotate(180)\" fill=\"#1b1b1b\"><\/circle><path id=\"Icon_ionic-ios-add-circle\" data-name=\"Icon ionic-ios-add-circle\" d=\"M24.875,3.375a21.5,21.5,0,1,0,21.5,21.5A21.5,21.5,0,0,0,24.875,3.375ZM34.23,26.529h-7.7v7.7a1.654,1.654,0,0,1-3.308,0v-7.7h-7.7a1.654,1.654,0,1,1,0-3.308h7.7v-7.7a1.654,1.654,0,1,1,3.308,0v7.7h7.7a1.654,1.654,0,1,1,0,3.308Z\" transform=\"translate(1453.625 3634.625)\" fill=\"#fff\"><\/path><\/g><\/svg>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tFahim supervisa el desarrollo continuo de nuestra tecnolog\u00eda patentada interna.\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-79c4288 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79c4288\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cae8af9\" data-id=\"cae8af9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22354a9 elementor-widget elementor-widget-text-editor\" data-id=\"22354a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Con la tecnolog\u00eda B2C, s\u00f3lo eres tan bueno como tus \u00faltimas interacciones y como consigues que tus usuarios est\u00e9n contentos y pegajosos. As\u00ed que me complace ver que las empresas B2B adoptan este enfoque, incluso desde el punto de vista de mi propia vida laboral. Utilizo productos en mi lugar de trabajo que realmente disfruto utilizando y ese es un enfoque en el que siempre nos hemos centrado mucho en Reed &amp; Mackay, desde el principio del desarrollo de <a href=\"https:\/\/reedmackay.com\/es\/nuestra-plataforma\">nuestra tecnolog\u00eda propia<\/a>.    <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-87de985 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"87de985\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b8dd69\" data-id=\"0b8dd69\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e14b84d elementor-widget elementor-widget-heading\" data-id=\"e14b84d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>Los viajes de empresa son m\u00e1s complejos que los de ocio, por lo que \u00bfes realmente factible esperar una experiencia de consumo similar en todas las tecnolog\u00edas de viajes de empresa?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-95cc608 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"95cc608\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-301f452\" data-id=\"301f452\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6556b4 elementor-widget elementor-widget-text-editor\" data-id=\"c6556b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Creo que s\u00ed. Aunque los viajes de empresa son m\u00e1s complejos que los de ocio, es importante simplificarlos. Nuestro trabajo consiste en intentar quitarle complejidad.  <\/p>\n<p>Los clientes de Reed &amp; Mackay pueden hablar con nuestros asesores de viajes de negocios para cualquier ayuda que necesiten. Pero si reservan por su cuenta, nuestro trabajo consiste en simplificar todo el proceso de viaje y poner delante de ellos las opciones adecuadas que desean. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f098905 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f098905\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-980f70a\" data-id=\"980f70a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cfd37b4 e-tabs-view-vertical elementor-layout-end elementor-widget elementor-widget-video-playlist\" data-id=\"cfd37b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;playlist_title&quot;:&quot;Serie tecnol\\u00f3gica Reed &amp; Mackay&quot;,&quot;tabs&quot;:[{&quot;title&quot;:&quot;C\\u00f3mo la tecnolog\\u00eda de Reed &amp; Mackay ofrece una excelencia de servicio 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hacemos&quot;,&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=clY8P1uGrGk&amp;t=1s&quot;,&quot;duration&quot;:&quot;1:32&quot;,&quot;thumbnail&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/reedmackay.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Simplifying-Travellers-Thumbnail.jpg&quot;,&quot;id&quot;:66803,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;_id&quot;:&quot;0b464a9&quot;,&quot;vimeo_url&quot;:null,&quot;index&quot;:1,&quot;type&quot;:&quot;youtube&quot;,&quot;is_external_url&quot;:null,&quot;hosted_url&quot;:null,&quot;external_url&quot;:null,&quot;section_html_tag&quot;:null,&quot;video_html_tag&quot;:&quot;h4&quot;,&quot;inner_tab_is_content_visible&quot;:&quot;&quot;,&quot;inner_tab_content_1&quot;:null,&quot;inner_tab_content_2&quot;:null},{&quot;title&quot;:&quot;El futuro de la gesti\\u00f3n de viajes: la adopci\\u00f3n digital impulsada por la tecnolog\\u00eda y los cambios 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class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"e-tabs\" role=\"region\" aria-labelledby=\"e-playlist-cfd37b4\">\n\t\t\t<div class=\"e-tabs-main-area\">\n\t\t\t\t<div class=\"e-tabs-wrapper\">\n\t\t\t\t\t<div class=\"e-tabs-header\">\n\t\t\t\t\t\t<h2 class=\"e-tabs-title\" id=\"e-playlist-cfd37b4\">Serie tecnol\u00f3gica Reed &amp; Mackay<\/h2>\n\t\t\t\t\t\t<div class=\"e-tabs-header-right-side\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-tabs-toggle-videos-display-button rotate-down e-font-icon-svg e-eicon-caret-down\" viewBox=\"0 0 571.4 571.4\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M571 393Q571 407 561 418L311 668Q300 679 286 679T261 668L11 418Q0 407 0 393T11 368 36 357H536Q550 357 561 368T571 393Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"e-tabs-items-wrapper\">\n\t\t\t\t\t\t<div class=\"e-tabs-items\" role=\"tablist\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"e-tab-title-2171\" class=\"e-tab-title e-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-tab-content-2171\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-tab-thumbnail\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/reedmackay.com\/wp-content\/uploads\/2024\/10\/Fahim-1.jpg\" alt=\"C\u00f3mo la tecnolog\u00eda de Reed &amp; Mackay ofrece una excelencia de servicio inigualable\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"icon-play\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-play-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm115.7 272l-176 101c-15.8 8.8-35.7-2.5-35.7-21V152c0-18.4 19.8-29.8 35.7-21l176 107c16.4 9.2 16.4 32.9 0 42z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"icon-watched\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"e-tab-title-text\">\n\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\">C\u00f3mo la tecnolog\u00eda de Reed &amp; Mackay ofrece una excelencia de servicio inigualable<\/button>\n\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"e-tab-duration\">2:44<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"e-tab-title-2172\" class=\"e-tab-title e-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-tab-content-2172\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-tab-thumbnail\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/01\/Simplifying-Travellers-Thumbnail.jpg\" alt=\"Simplificar los viajes: Poner a los viajeros en el centro de lo que hacemos\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"icon-play\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-play-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm115.7 272l-176 101c-15.8 8.8-35.7-2.5-35.7-21V152c0-18.4 19.8-29.8 35.7-21l176 107c16.4 9.2 16.4 32.9 0 42z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"icon-watched\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"e-tab-title-text\">\n\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\">Simplificar los viajes: Poner a los viajeros en el centro de lo que hacemos<\/button>\n\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"e-tab-duration\">1:32<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"e-tab-title-2173\" class=\"e-tab-title e-tab-desktop-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-tab-content-2173\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-tab-thumbnail\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/01\/The-future-of-travel-management.jpg\" alt=\"El futuro de la gesti\u00f3n de viajes: la adopci\u00f3n digital impulsada por la tecnolog\u00eda y los cambios demogr\u00e1ficos\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"icon-play\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-play-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm115.7 272l-176 101c-15.8 8.8-35.7-2.5-35.7-21V152c0-18.4 19.8-29.8 35.7-21l176 107c16.4 9.2 16.4 32.9 0 42z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"icon-watched\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"e-tab-title-text\">\n\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\">El futuro de la gesti\u00f3n de viajes: la adopci\u00f3n digital impulsada por la tecnolog\u00eda y los cambios demogr\u00e1ficos<\/button>\n\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"e-tab-duration\">2:43<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div id=\"e-tab-title-2174\" class=\"e-tab-title e-tab-desktop-title\" aria-selected=\"false\" data-tab=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-tab-content-2174\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"e-tab-thumbnail\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/reedmackay.com\/wp-content\/uploads\/2025\/01\/Leading-the-way-in-sustainable-travel.jpg\" alt=\"A la cabeza de los viajes sostenibles con informaci\u00f3n mejorada sobre el CO2\" loading=\"lazy\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"icon-play\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-play-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm115.7 272l-176 101c-15.8 8.8-35.7-2.5-35.7-21V152c0-18.4 19.8-29.8 35.7-21l176 107c16.4 9.2 16.4 32.9 0 42z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"icon-watched\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"e-tab-title-text\">\n\t\t\t\t\t\t\t\t\t\t\t<button type=\"button\">A la cabeza de los viajes sostenibles con informaci\u00f3n mejorada sobre el CO2<\/button>\n\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"e-tab-duration\">1:38<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"shadow shadow-top\" aria-hidden=\"true\"><\/div>\n\t\t\t\t\t\t<div class=\"shadow shadow-bottom\" aria-hidden=\"true\"><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"e-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t\t\t<div id=\"e-tab-content-2171\" class=\"e-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"e-tab-title-2171\" tabindex=\"0\" data-video-url=\"https:\/\/www.youtube.com\/watch?v=0m3F2G_mFjc\" data-video-type=\"youtube\" data-video-title=\"C\u00f3mo la tecnolog\u00eda de Reed &amp; Mackay ofrece una excelencia de servicio inigualable\" data-video-duration=\"2:44\">\n\t\t\t\t\t\t\t<div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div id=\"e-tab-content-2172\" class=\"e-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"e-tab-title-2172\" tabindex=\"0\" data-video-url=\"https:\/\/www.youtube.com\/watch?v=clY8P1uGrGk&amp;t=1s\" data-video-type=\"youtube\" data-video-title=\"Simplificar los viajes: Poner a los viajeros en el centro de lo que hacemos\" data-video-duration=\"1:32\" hidden=\"hidden\">\n\t\t\t\t\t\t\t<div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div id=\"e-tab-content-2173\" class=\"e-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"e-tab-title-2173\" tabindex=\"0\" data-video-url=\"https:\/\/www.youtube.com\/watch?v=eR2WA4sj0L4\" data-video-type=\"youtube\" data-video-title=\"El futuro de la gesti\u00f3n de viajes: la adopci\u00f3n digital impulsada por la tecnolog\u00eda y los cambios demogr\u00e1ficos\" data-video-duration=\"2:43\" hidden=\"hidden\">\n\t\t\t\t\t\t\t<div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div id=\"e-tab-content-2174\" class=\"e-tab-content elementor-clearfix\" data-tab=\"4\" role=\"tabpanel\" aria-labelledby=\"e-tab-title-2174\" tabindex=\"0\" data-video-url=\"https:\/\/www.youtube.com\/watch?v=Ij1OECtTrY4\" data-video-type=\"youtube\" data-video-title=\"A la cabeza de los viajes sostenibles con informaci\u00f3n mejorada sobre el CO2\" data-video-duration=\"1:38\" hidden=\"hidden\">\n\t\t\t\t\t\t\t<div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"e-tabs-inner-tabs\" >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c8c13e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c8c13e5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-403dd94\" data-id=\"403dd94\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39ccd00 elementor-widget elementor-widget-heading\" data-id=\"39ccd00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>\u00bfC\u00f3mo lo simplificamos para el usuario final?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-14be859 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"14be859\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31c2d79\" data-id=\"31c2d79\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-994e571 elementor-widget elementor-widget-text-editor\" data-id=\"994e571\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Estamos poniendo en primer plano de nuestra tecnolog\u00eda las piezas clave de informaci\u00f3n que necesitan los viajeros, reduciendo el n\u00famero de pasos para encontrar lo que quieren para sus viajes de negocios. Cualquier usuario de tecnolog\u00eda no quiere tener que pensar para llegar a lo que quiere: lo quiere ah\u00ed delante para poder elegir. Y esa es la visi\u00f3n subyacente de nuestras plataformas.  <\/p>\n<p>Por ejemplo, <a href=\"https:\/\/reedmackay.com\/es\/sostenibilidad\">adoptar una forma m\u00e1s sostenible de viajar<\/a> es realmente importante para muchos de nuestros clientes y sus viajeros. Por eso hemos trabajado mucho en toda nuestra plataforma para ayudar a la gente a averiguar f\u00e1cilmente cu\u00e1l es la forma m\u00e1s sostenible de viajar. <\/p>\n<p>Y no es s\u00f3lo para viajes sostenibles. De forma similar a una experiencia centrada en el consumidor, hemos hecho m\u00e1s accesible toda la informaci\u00f3n que necesitan nuestros clientes para reservar viajes. Estamos dando prioridad a poner delante del usuario el punto de informaci\u00f3n adecuado en el momento oportuno, para que pueda tomar sus decisiones al instante durante todo el proceso de reserva.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e0ee65f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e0ee65f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-330d0a8\" data-id=\"330d0a8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16dcc38 elementor-widget elementor-widget-heading\" data-id=\"16dcc38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>\u00bfC\u00f3mo crees que ser\u00e1 el espacio tecnol\u00f3gico de los viajes en los pr\u00f3ximos cinco a diez a\u00f1os?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-18c2852 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"18c2852\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e63d748\" data-id=\"e63d748\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1cb9f3c elementor-widget elementor-widget-text-editor\" data-id=\"1cb9f3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Creo que los viajes de empresa van a cambiar masivamente en los pr\u00f3ximos a\u00f1os. Creo que va a haber un enfoque cada vez mayor en replicar las formas en que operamos nuestras vidas en el mundo B2C con la tecnolog\u00eda en nuestras expectativas de la tecnolog\u00eda en el mundo B2B. <\/p>\n<p>Tambi\u00e9n estamos viendo c\u00f3mo cambia la demograf\u00eda de los viajeros; los que son nativos digitales utilizan ahora nuestra plataforma y nuestros productos, y somos conscientes de que viajan de una forma muy diferente a la generaci\u00f3n anterior a ellos. As\u00ed que el m\u00f3vil ser\u00e1 uno de los aspectos m\u00e1s importantes de c\u00f3mo interact\u00faan cuando viajan por negocios. Es un \u00e1rea clave de inversi\u00f3n para nosotros, el valor de lo que podemos darles a trav\u00e9s de su dispositivo m\u00f3vil.  <\/p>\n<p>Sin embargo, en general, el objetivo final es proporcionar al viajero de empresa una experiencia a la altura del consumidor. Ese objetivo est\u00e1 absolutamente aqu\u00ed para quedarse. <\/p>\n<p><a href=\"https:\/\/reedmackay.com\/es\/contacto\"><strong>P\u00f3ngase en contacto con nosotros<\/strong><\/a><\/p>\n<p>Correo <a href=\"https:\/\/reedmackay.com\/hello@reedmackay.com\"><strong>hello@reedmackay.com<\/strong><\/a> para hablar de todos tus <a href=\"https:\/\/reedmackay.com\/es\"><strong>viajes de empresa<\/strong><\/a> y <a href=\"https:\/\/reedmackay.com\/es\/gestion-de-eventos\"><strong>gesti\u00f3n de eventos<\/strong><\/a> eventos.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Bienvenido a la \u00faltima entrega de \u00abThe View\u00bb. Aqu\u00ed pedimos a los expertos de Reed &amp; Mackay que compartan sus ideas y puntos de vista sobre un tema de actualidad que afecte a los sectores de los viajes de negocios y los eventos, y que destaquen las soluciones. A medida que la tecnolog\u00eda de consumo&hellip;&nbsp;<a href=\"https:\/\/reedmackay.com\/es\/is-delivering-a-consumer-focused-experience-the-ultimate-goal-for-corporate-travel-technology\" rel=\"bookmark\">Leer m\u00e1s &raquo;<span class=\"screen-reader-text\">\u00bfOfrecer una experiencia centrada en el consumidor es el objetivo final de la tecnolog\u00eda de viajes corporativos?<\/span><\/a><\/p>\n","protected":false},"author":39,"featured_media":59191,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[180],"tags":[680,961],"class_list":["post-70474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos-es","tag-technology-es","tag-viajes-de-empresa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfOfrecer una experiencia centrada en el consumidor es el objetivo final de la tecnolog\u00eda de viajes corporativos? 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