{"id":41557,"date":"2024-03-01T12:48:17","date_gmt":"2024-03-01T12:48:17","guid":{"rendered":"https:\/\/reedmackay.com\/?p=41557"},"modified":"2024-03-01T12:59:22","modified_gmt":"2024-03-01T12:59:22","slug":"un-buen-briefing-es-la-base-de-un-evento-exitoso","status":"publish","type":"post","link":"https:\/\/reedmackay.com\/es\/un-buen-briefing-es-la-base-de-un-evento-exitoso","title":{"rendered":"\u00a1Un buen briefing es la base de un evento exitoso!"},"content":{"rendered":"\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><\/figure>\n\n\n\n<p>En Reed &amp; Mackay sabemos que para hacer un <a href=\"https:\/\/reedmackay.com\/es\/gestion-de-eventos\">evento corporativo<\/a> perfecto, la clave del \u00e9xito es un&nbsp;<strong><a href=\"https:\/\/reedmackay.com\/es\/10-puntos-clave-que-debe-tener-un-buen-briefing-para-eventos\">briefing<\/a> lo m\u00e1s detallado posible.&nbsp;<\/strong>Los detalles no s\u00f3lo cuentan, sino que son el factor diferencial, y es que en el desarrollo de un evento hay una gran cantidad de variables a tener en cuenta.<\/p>\n\n\n\n<p>El objetivo de un buen briefing es proporcionar la informaci\u00f3n m\u00e1s relevante y en el caso de eventos corporativos, definir el \u00e1mbito de actuaci\u00f3n acotando los objetivos. En Reed &amp; Mackay nos gusta conocer a nuestros clientes desde el primer momento, para as\u00ed empezar a trabajar en equipo y crear un evento inolvidable que se ajuste el m\u00e1ximo posible a la personalidad de la empresa.<\/p>\n\n\n\n<p>\u00bfC\u00f3mo conseguimos ajustarnos a la personalidad de su empresa? Descubriendo los&nbsp;<strong>insights<\/strong>&nbsp;y conociendo su posicionamiento, las caracter\u00edsticas de su sector, los c\u00f3digos de comunicaci\u00f3n que rigen su empresa, el eslogan e identidad visual\u2026 Adem\u00e1s, cada evento tiene un objetivo diferente, y es que no es lo mismo presentar un nuevo producto que celebrar una convenci\u00f3n o un aniversario.<\/p>\n\n\n\n<p>En Reed &amp; Mackay realizamos un estudio previo de los antecedentes que tiene el cliente en el \u00e1mbito de los eventos. Esto nos ayudar\u00e1 a saber qu\u00e9 funcion\u00f3 y qu\u00e9 no, qui\u00e9nes eran los asistentes y qu\u00e9 esperaban conseguir asistiendo al evento y lo m\u00e1s importante, si se cumplieron sus expectativas. Esta fase de investigaci\u00f3n nos ayuda a&nbsp;<strong>crear un evento original, creativo y con altas dosis de innovaci\u00f3n<\/strong>.<\/p>\n\n\n\n<p>Analizadas las credenciales de la empresa, en cuanto a pasados eventos y formatos, es importante<strong>&nbsp;conocer a qu\u00e9 tipo de p\u00fablico nos enfrentamos<\/strong>. El objetivo es crear un evento que se adaptar\u00e1 a las necesidades de todos sus asistentes. Queremos hacerles sentir que forman parte del evento y de un equipo, en definitiva, que son una pieza clave en el engranaje de su empresa.<\/p>\n\n\n\n<p>Finalmente, no podemos dejar de lado la&nbsp;<strong>log\u00edstica y producci\u00f3n<\/strong>. Los traslados, el espacio, las salas, el catering, el alojamiento, la se\u00f1al\u00e9tica, \u2026 S\u00ed, se trata de una partida importante que, en base a los objetivos marcados por la empresa, nos ayuda a plasmar de forma visual todo el concepto de comunicaci\u00f3n definido previamente. En esta secci\u00f3n del briefing, el presupuesto, se convierte en una herramienta imprescindible para ajustarse en las futuras propuestas.<\/p>\n\n\n\n<p>Organizar un evento corporativo es una acci\u00f3n compleja, la definici\u00f3n del objetivo, la estrategia a seguir, la multitud de partidas que intervienen en su desarrollo, etc. Por eso, un buen briefing trabajado entre cliente y agencia de eventos es una garant\u00eda de que se asientan bien las bases de inicio y se establecen los objetivos que posteriormente podremos medir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En Reed &amp; Mackay sabemos que para hacer un evento corporativo perfecto, la clave del \u00e9xito es un&nbsp;briefing lo m\u00e1s detallado posible.&nbsp;Los detalles no s\u00f3lo cuentan, sino que son el factor diferencial, y es que en el desarrollo de un evento hay una gran cantidad de variables a tener en cuenta. El objetivo de un&hellip;&nbsp;<a href=\"https:\/\/reedmackay.com\/es\/un-buen-briefing-es-la-base-de-un-evento-exitoso\" rel=\"bookmark\">Leer m\u00e1s &raquo;<span class=\"screen-reader-text\">\u00a1Un buen briefing es la base de un evento exitoso!<\/span><\/a><\/p>\n","protected":false},"author":39,"featured_media":42115,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[180],"tags":[326,608],"class_list":["post-41557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos-es","tag-events-es","tag-experiences"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00a1Un buen briefing es la base de un evento exitoso! 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