{"id":26492,"date":"2023-10-23T11:30:38","date_gmt":"2023-10-23T10:30:38","guid":{"rendered":"https:\/\/reedmackay.com\/did-our-2023-predictions-come-true"},"modified":"2025-06-05T14:51:25","modified_gmt":"2025-06-05T13:51:25","slug":"did-our-2023-predictions-come-true","status":"publish","type":"post","link":"https:\/\/reedmackay.com\/es\/did-our-2023-predictions-come-true","title":{"rendered":"Did our 2023 corporate travel predictions come true?"},"content":{"rendered":"\n

This time last year, Reed & Mackay\u2019s global leadership teams shared their predictions on what they thought the top travel trends for 2023 would be<\/a> and how they would impact travel management over the next 12 months.<\/p>\n\n\n\n

As we approach the end of 2023 \u2013 and ahead of our Business Travel Trends: 2024 Predictions Report \u2013 we review several of those predictions and ask whether they remain relevant for next year. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

1<\/strong>) T<\/strong>he challenges of the global economic outlook and post covid-19 working practices will have a knock-on effect on how to manage traveller wellbeing<\/h2>\n\n\n\n

As the Global Business Travel Association (GBTA) forecasts the industry to experience accelerated rebound<\/a> \u2013 expected to recover to pre-pandemic levels by the end of 2024 \u2013 the post-COVID economic outlook is certainly brighter. Good news to see business travel bouncing back but, with that, the question is how much added pressure has there been on corporate travellers and how will business travel affect their mental health?<\/p>\n\n\n\n

In May this year, a survey by Business Travel News Europe highlighted<\/a> that while nearly two-thirds of travellers (65%) were confident their employer was concerned about their wellbeing and safety, this didn\u2019t necessarily translate into offering tangible forms of support.<\/p>\n\n\n\n

And, with the\u00a0GBTA also highlighting that in 2023 \u2018Traveller wellbeing should be at the forefront of all risk programmes\u2019<\/a>, it seems this prediction \u2013 and\u00a0how to manage the impact of business travel on mental health\u00a0\u2013 needs to remain a fundamental outlook for corporate travel going into 2024.<\/p>\n\n\n\n

As the geopolitical outlook remains uncertain, duty of care to your business travellers is also front of mind. Reed & Mackay clients have access to R&M\/Protect<\/a>, our unique travel risk platform providing traveller tracking. The platform delivers email and app-based travel alerts across different platforms; furthermore, it is supported by our Incident Management Unit, which will help get your travellers to safety wherever they are in the world.<\/p>\n\n\n\n

2) P<\/strong>ositive changes in social and political attitudes towards sustainability will drive more effective reporting of sustainability targets in a travel programme<\/h2>\n\n\n\n

One of our predictions highlighted a rapid development in sustainability reporting, which had started to gather momentum in both Europe and the US.<\/p>\n\n\n\n

And it\u2019s certainly picked up pace over the last year. In Europe, upcoming changes in legislation could influence how sustainability targets are reported more robustly in travel programmes. <\/p>\n\n\n\n

The Corporate Sustainability Reporting Directive<\/a> (CSRD) came into force at the start of 2023 but \u2018the first companies will have to apply the new rules for the first time in the 2024 financial year, for reports published in 2025\u2019. If your company has a subsidiary in the EU, it will need to report according to the CSRD.<\/p>\n\n\n\n

By 2026 it will apply to small- and medium-sized businesses too. It will also come to organisations that are headquartered in the UK but do business in the EU.<\/p>\n\n\n\n

Meanwhile, in the US, the Securities and Exchange Commission (SEC) announced plans last year to \u2018enhance and standardise climate-related disclosures\u2019<\/a>. A date has yet to be finalised of when these plans will be confirmed, but is likely to be in the next year or so.<\/p>\n\n\n\n

These proposed SEC rules<\/a> will make US corporate ESG reporting more common, consistent and standardised like financial accounting and reporting, similar to other markets like the EU.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

3) T<\/strong>here will be a growing requirement to balance the travel needs of different demographics in organisations<\/h2>\n\n\n\n

By 2025, 27% of the workforce will be Gen Z adults, according to the World Economic Forum<\/a>, bringing with them their defined views on travel. <\/p>\n\n\n\n

Personalisation and convenience are already key technological considerations for Gen Z traveller programmes. Gen Z expects an end-to-end experience on a single platform with access to all the information they need, including direct and negotiated rates and tailored options based on their previous purchase history.<\/p>\n\n\n\n

As Reed & Mackay Group CEO Fred Stratford highlighted in our 2023 Predictions Report: \u201cAlready we\u2019re seeing the way Gen Z engages with technology is going to shift the way they interact with travel and their TMCs. They\u2019ll continue to travel \u2013 business will still be won by personal interaction \u2013 but it will be smarter. They\u2019ll be asking, do I need to travel and, if yes, how do I travel smarter?\u201d<\/p>\n\n\n\n

This year we explored\u00a0what makes Gen Z distinct from previous generations\u00a0and how the issues that are important to them will impact corporate travel. The findings? They\u2019re constantly connected, passionate about sustainability and wellbeing is a key issue for them.<\/p>\n\n\n\n

4)<\/strong> T<\/strong>ravel programmes will need to factor in new European travel legislation that will impact business travel<\/h2>\n\n\n\n

\u201c2023 will bring more changes for travel to Europe,\u201d Stratford says in the Predictions 2023 report. \u201cI think there will be a ground swell on this and we\u2019ll work with the Business Travel Association to help push on issues like these, as it\u2019s in everyone\u2019s interest.\u201d<\/p>\n\n\n\n

Over the last 12 months,\u00a0travel managers have had to keep abreast of a wide range of country entry requirements, from the Electronic Travel Authorisation (ETA) \u2013 launching this month for some travellers to the UK, followed by a steady roll-out across 2024 \u2013 to the ETIAS travel system for non-EU visitors. Keeping these updated in travel programmes is essential; the latest report is that\u00a0ETIAS is now being pushed to May 2025<\/a>.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

5<\/strong>) G<\/strong>rowing confidence and expected boom in meetings and events<\/h2>\n\n\n\n

The meeting and events sector is expected to experience significant growth from now until 2028<\/a>, a prediction Reed & Mackay highlighted at the end of last year. \u201cThere are a lot of companies with hybrid or remote workers saying they want to get people together. They want conferences, they want to share the company culture and get people together all in one place,\u201d Stratford explains.<\/p>\n\n\n\n

Again, this is likely to be a trend that\u2019s set to continue. Read how our Meetings & Events team delivered\u00a0high-touch service, resulting in seamless travel<\/a>\u00a0and how its\u00a0team expertise meant the perfect venue was sourced for a client.<\/p>\n\n\n\n

6<\/strong>) T<\/strong>he rise of multi-day, multi-destination trips<\/h2>\n\n\n\n

Last year our CEOs across the globe pointed to a myriad of factors behind this forecast, with inflation and the rising costs of flights driving a reduction on one-day trips.<\/p>\n\n\n\n

Reed & Mackay CEO US John Keichline highlighted that business travel was veering towards \u2018how many meetings can I organise in one trip, rather than going back and forth\u2019, while Managing Director Australia David Greenland explained the increase in multi-destination, multi-day trips was also a consequence of the \u201chassle factor\u201d. \u2018Delays and disruptions can start at the airport and continue well into the journey. It\u2019s also clear that the influence of sustainable travel is also starting to show in travel policies and clients\u2019 decision making,\u2019 he says.<\/p>\n\n\n\n

Another outcome of this trend has been the growth in blended travel, or bleisure trips, over the last 12 months. GBTA reported that business travellers say they are more frequently (62%) blending business and personal travel <\/a>than they did in 2019, with 42% adding additional leisure days to their business trips and 79% staying at the same accommodation for business and holiday portions of their trip.<\/p>\n\n\n\n

And it\u2019s an area set to grow. Bleisure tourism could reach a market value of nearly US$600 billion worldwide by the end of 2023<\/a>. Reed & Mackay\u2019s parent company Navan confirms this, with its latest report in how bleisure is changing the travel industry.<\/a><\/p>\n\n\n\n

Get in touch<\/a><\/p>\n\n\n\n

Mail hello@reedandmackay.com to discuss all of your meetings and events management needs.<\/p>\n","protected":false},"excerpt":{"rendered":"

This time last year, Reed & Mackay\u2019s global leadership teams shared their predictions on what they thought the top travel trends for 2023 would be and how they would impact travel management over the next 12 months. As we approach the end of 2023 \u2013 and ahead of our Business Travel Trends: 2024 Predictions Report \u2013 we… Leer m\u00e1s »Did our 2023 corporate travel predictions come true?<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":25232,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[180],"tags":[182,231],"class_list":["post-26492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos-es","tag-travel-es","tag-trends-es"],"yoast_head":"\nDid our 2023 corporate travels and events predictions come true?<\/title>\n<meta name=\"description\" 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