{"id":26462,"date":"2023-11-16T10:48:32","date_gmt":"2023-11-16T10:48:32","guid":{"rendered":"https:\/\/reedmackay.com\/driving-corporate-travel-management-in-sweden-forwards"},"modified":"2024-04-18T13:46:19","modified_gmt":"2024-04-18T12:46:19","slug":"driving-corporate-travel-management-in-sweden-forwards","status":"publish","type":"post","link":"https:\/\/reedmackay.com\/es\/driving-corporate-travel-management-in-sweden-forwards","title":{"rendered":"Driving corporate travel management in Sweden forwards"},"content":{"rendered":"\n
\u200bReed & Mackay\u2019s global expansion in corporate travel and events management continues at pace as we celebrate the full rebranding of Resia \u2013 which joined the Reed & Mackay family in June this year \u2013 to Reed & Mackay Sweden.<\/p>\n\n\n\n
Reed & Mackay Managing Director Nordics Eva Moen Adolfsson reveals how the rebrand is a crucial part in strengthening the TMC\u2019s position in Europe \u2013 as market demand for premium corporate travel and events services in Sweden grows \u2013 and the benefits the rebrand will deliver to clients.<\/p>\n\n\n\nEva Moen Adolfsson, Reed & Mackay Managing Director Nordics<\/figcaption><\/figure>\n\n\n\n
WHERE HERITAGE MEETS INNOVATION<\/strong><\/h2>\n\n\n\n
A well-known brand on Sweden\u2019s corporate travel and event management landscape for 50 years, Resia\u2019s journey to becoming part of Reed & Mackay has been a natural progression. Both travel management companies (TMCs) began life as family businesses \u2013 Reed & Mackay itself born more than 60 years ago \u2013 and both share a passion for delivering dedicated service to clients and a clear roadmap for innovation and growth in managed travel. <\/p>\n\n\n\n
The Gothenburg-based company\u2019s foundations lie in both the B2B and B2C sectors yet, even before the COVID-19 pandemic, the company was becoming more focused on B2B, boosting its regional industry and market expertise. Post-pandemic, the business further specialised in this area and became increasingly renowned for its strong meetings and events offering. When Resia was then acquired by Navan \u2013 Reed & Mackay\u2019s parent company \u2013 in February 2022, it meant it could combine its heritage and client-focused approach with visionary travel management technology.<\/p>\n\n\n\n
\u201cNow, as we become Reed & Mackay Sweden, both current and prospective clients can be confident that \u2013 as a business with more than half a century\u2019s experience in corporate travel management, and meetings and events, we are experts at both facing and solving challenges and growing a business,\u201d Moen Adolfsson says.<\/p>\n\n\n\nReed & Mackay Sweden\u2019s head office is located in Gothenburg<\/figcaption><\/figure>\n\n\n\n
DELIVERING A GLOBAL FOOTPRINT<\/strong><\/h2>\n\n\n\n
A significant step in its journey to growth, Reed & Mackay Sweden clients will have access to a TMC with global reach. And, being able to service global customers in Sweden, and take Swedish clients out to the world, is a long-held ambition now realised by Moen Adolfsson and her team.<\/p>\n\n\n\n
\u201cWe\u2019re looking forward to be able to do this as Reed & Mackay Sweden,\u201d Moen Adolfsson says. \u201cWe\u2019ve worked with smaller-sized companies, now we\u2019ll have the support to grow and work with medium size-plus companies. That\u2019s the great thing about being part of the Reed & Mackay family; it\u2019s a chance to grow, step by step, and it\u2019s really exciting to be able to offer clients that global reach too.<\/p>\n\n\n\n
\u201cPlus, Reed & Mackay\u2019s long-serving commitment to dedicated customer service means we can offer those increased levels of service to Swedish clients too, bringing added value to every aspect of travel and event management. We can learn so much from Reed & Mackay in this area,\u201d Moen Adolfsson adds.<\/p>\n\n\n\n
THE ADVANTAGE OF LOCAL KNOWLEDGE<\/strong><\/h2>\n\n\n\n
A further significant benefit of the rebrand is the retention of valuable on-the-ground, local knowledge and expertise \u2013 essential for introducing the Reed & Mackay brand to the Swedish market and delivering effective travel management solutions for organisations.<\/p>\n\n\n\n
Moen Adolfsson explains that when a company in Sweden is acquired by a global organisation, they generally have to follow the travel policy of that organisation \u2013 despite traveller mindsets perhaps being different to that of headquarters. \u201cNow, those clients will be served by a TMC who understands local traveller nuances and can incorporate them within their parent company\u2019s global travel policy,\u201d she says. \u201cThat\u2019s a great advantage to have.<\/p>\n\n\n\n
\u201cAnd, as we move to being Reed & Mackay Sweden, our clients will continue working with a team that understands their business, with the same consultants they know and trust.\u201d<\/p>\n\n\n\n
That local knowledge goes deeper still \u2013 understanding the Swedish market is crucial to supporting clients create the best travel programmes possible.<\/p>\n\n\n\n
\u201cFor example, there is a strong focus on sustainability in Sweden and employees certainly step up the pressure on their employers to focus on this seriously and include it in travel policies,\u201d Moen Adolfsson adds.<\/p>\n\n\n\n
\u201cBusiness trips are increasingly booking the train in Sweden. For example, it\u2019s three hours by rail between Gothenburg and Stockholm and, while flying is just under an hour, there\u2019s the checking-in time to consider. This not only means the train is faster and cheaper but more environmentally friendly. Sustainability reporting to meet organisations\u2019 ESG goals is becoming more important too, so understanding this mindset \u2013 and being able to support it through all Reed & Mackay\u2019s product innovations \u2013 will be crucial to clients in the region.\u201d<\/p>\n\n\n\n
THE JOURNEY TO GROWTH<\/strong><\/h2>\n\n\n\n
As Reed & Mackay Sweden launches to the market, Moen Adolfsson reflects on the strong connections that have been built between the teams.<\/p>\n\n\n\n
\u201cThe Reed & Mackay senior leadership team has visited us many times as we moved towards our rebrand, plus we\u2019ve been over to London, and a real connection has formed between us all,\u201d Moen Adolfsson says. \u201cFurthermore, now we\u2019ll connect with Atlanta in Spain [which became part of the Reed & Mackay family at the end of last year and is set to rebrand as Reed & Mackay Spain early next year], and it\u2019s exciting to see all these different workstreams coming together; it creates real excitement.<\/p>\n\n\n\n
\u201cWe can learn from different markets, share trends and ideas. We\u2019re constantly moving forwards and we\u2019re excited about what we can deliver to our clients in the future.\u201d<\/p>\n\n\n\n
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