{"id":64496,"date":"2024-11-05T12:00:41","date_gmt":"2024-11-05T12:00:41","guid":{"rendered":"https:\/\/reedmackay.com\/?p=64496"},"modified":"2025-06-05T11:03:15","modified_gmt":"2025-06-05T10:03:15","slug":"5-kpis-to-help-events-meet-dei-targets","status":"publish","type":"post","link":"https:\/\/reedmackay.com\/au\/5-kpis-to-help-events-meet-dei-targets","title":{"rendered":"5 KPIs to help events meet DEI targets"},"content":{"rendered":"\n<p>Everyone deserves to feel welcome and included in the events they attend. Implementing key performance indicators (KPIs) into your event planning that focus on DEI targets (diversity, equity and inclusion) allows for an inclusive environment where all attendees feel valued and represented.<\/p>\n\n\n\n<p>\u201cTo help events meet DEI targets, a diverse planning committee is vital from the beginning of your event planning journey. This should comprise employees from different departments, levels of hierarchy and backgrounds. This diversity will bring various perspectives and ideas to your event,\u201d Reed &amp; Mackay Senior Global Customer Success Manager \u2013 Events Mat Browne says.<\/p>\n\n\n\n<p>\u201cExtending DEI to incorporate belonging and accessibility transforms events into platforms where attendees feel welcome and have an equal opportunity to express their views,\u201d Browne adds.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.maximizemarketresearch.com\/market-report\/corporate-event-market\/148291\/\">As the global corporate event market is forecast to reach US$21.43 billion by 2023<\/a>, ensuring everyone feels welcome and included at events is essential. Browne shares five KPIs to implement that can help your events meet DEI targets.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"540\" src=\"https:\/\/reedmackay.com\/wp-content\/uploads\/2024\/11\/shutterstock_2527675033-1024x540.jpg\" alt=\"\" class=\"wp-image-64477\" srcset=\"https:\/\/reedmackay.com\/wp-content\/uploads\/2024\/11\/shutterstock_2527675033-1024x540.jpg 1024w, https:\/\/reedmackay.com\/wp-content\/uploads\/2024\/11\/shutterstock_2527675033-300x158.jpg 300w, https:\/\/reedmackay.com\/wp-content\/uploads\/2024\/11\/shutterstock_2527675033-768x405.jpg 768w, https:\/\/reedmackay.com\/wp-content\/uploads\/2024\/11\/shutterstock_2527675033-1536x810.jpg 1536w, https:\/\/reedmackay.com\/wp-content\/uploads\/2024\/11\/shutterstock_2527675033-2048x1080.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Engaging discussions from a diverse panel of speakers can help make an event inclusive<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">1. <strong>Diverse speaker and panellist representation<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><\/li>\n<\/ol>\n\n\n\n<p>A diverse range of speakers and panellists enables a range of perspectives and ideas to be shared while fostering inclusive and engaging discussions. When the speakers reflect the diversity of the audience, attendees are more likely to feel represented and valued. &nbsp;<\/p>\n\n\n\n<p>\u201cAim to have at least 50% of the speakers and panellists at the event come from a wide variety of groups to ensure discussions and presentations reflect various experiences and backgrounds,\u201d Browne says.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. <strong>Attendee demographics<\/strong><\/h2>\n\n\n\n<p>A diverse audience also enriches discussions and creates a welcoming environment where all participants feel valued. Measuring the demographic breakdown of your attendees allows organisers to identify whether the event is attracting a diverse audience.<\/p>\n\n\n\n<p>Setting a target, such as 30% representation from diverse groups, allows event organisers to assess if their audience reflects the broader population. Tracking this information enables organisers to identify gaps in their event planning and adjust strategies to improve inclusivity for future events.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"806\" src=\"https:\/\/reedmackay.com\/wp-content\/uploads\/2024\/11\/Accessibility-events-1024x806.png\" alt=\"\" class=\"wp-image-64468\" style=\"width:819px;height:auto\" srcset=\"https:\/\/reedmackay.com\/wp-content\/uploads\/2024\/11\/Accessibility-events-1024x806.png 1024w, https:\/\/reedmackay.com\/wp-content\/uploads\/2024\/11\/Accessibility-events-300x236.png 300w, https:\/\/reedmackay.com\/wp-content\/uploads\/2024\/11\/Accessibility-events-768x604.png 768w, https:\/\/reedmackay.com\/wp-content\/uploads\/2024\/11\/Accessibility-events.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Ensure your event venue can be accessed easily by all attendees<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">3. <strong>Event accessibility<\/strong><\/h2>\n\n\n\n<p>Your event venue must be accessible to all attendees. Accessibility features such as wheelchair access, sign language interpretation and induction loops for attendees with hearing aids remove barriers and allow everyone to engage equally.<\/p>\n\n\n\n<p>\u201cTo ensure your proposed venue is suitable, communicate with attendees before the event. Ask if they have any special requirements. For example, confirm any dietary requirements to ensure all catered food is suitable,\u201d Browne says.<\/p>\n\n\n\n<p>\u201cNot all demands are visual, so it\u2019s important to work with attendees to ensure you\u2019re taking every step to make the event valuable and accessible for everyone.\u201d<\/p>\n\n\n\n<p><a href=\"https:\/\/reedmackay.com\/wp-content\/uploads\/2024\/01\/R_M_Thought_Leadership_Paper___FINAL.pdf\"><em>Find out more about how the meetings and events industry can meet the needs of delegates and business traveller<\/em>s <em>with visible and invisible disabilities in our Thought Leadership report.<\/em><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. <strong>DEI-specific sessions and content<\/strong><\/h2>\n\n\n\n<p>DEI-specific sessions and content raise awareness and dialogue around diversity and inclusion. They create a welcoming environment where participants feel empowered and valued. Allocating 15-20% of the agenda to DEI-focused workshops allows organisers to track progress towards inclusivity.<\/p>\n\n\n\n<p>\u201cWhile it\u2019s important to have DEI-focused panel sessions, it\u2019s equally important to ensure all event materials use inclusive imagery and language. By incorporating these into event materials, you create messaging that resonates with a broader audience, fostering a sense of belonging and reinforcing your commitment to inclusivity,\u201d Browne adds.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. <strong>Satisfaction with DEI efforts<\/strong><\/h2>\n\n\n\n<p>Post-event surveys offer valuable insights into attendees\u2019 experiences. These should be shared with all participants to gather feedback on accessibility and inclusivity. Analysing the feedback enables organisers to evaluate the event\u2019s DEI success and identify areas for improvement. The feedback not only helps measure current efforts but lays the foundations for improvements. This ensures future events create an inclusive and welcoming environment for all.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/reedmackay.com\/au\/contact\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Get in touch<\/strong><\/a><\/h3>\n\n\n\n<p>Mail\u00a0<a href=\"mailto:hello@reedmackay.com\">hello@reedmackay.com<\/a>\u00a0to discuss all your\u00a0<a href=\"https:\/\/reedmackay.com\/au\">corporate travel<\/a>\u00a0and\u00a0<a href=\"https:\/\/reedmackay.com\/au\/event-management\">event management<\/a>\u00a0needs.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Everyone deserves to feel welcome and included in the events they attend. Implementing key performance indicators (KPIs) into your event planning that focus on DEI targets (diversity, equity and inclusion) allows for an inclusive environment where all attendees feel valued and represented. \u201cTo help events meet DEI targets, a diverse planning committee is vital from&hellip;&nbsp;<a href=\"https:\/\/reedmackay.com\/au\/5-kpis-to-help-events-meet-dei-targets\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">5 KPIs to help events meet DEI targets<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":64487,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[168],"tags":[985,318],"class_list":["post-64496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-au","tag-dei-au","tag-events-au"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 KPIs to help events meet DEI targets | Reed &amp; Mackay<\/title>\n<meta name=\"description\" content=\"What KPIs can help events meet DEI targets? 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