{"id":88065,"date":"2026-02-10T11:34:06","date_gmt":"2026-02-10T11:34:06","guid":{"rendered":"https:\/\/reedmackay.com\/?p=88065"},"modified":"2026-03-26T23:38:15","modified_gmt":"2026-03-26T23:38:15","slug":"seamless-data-driven-event-for-450-case-study","status":"publish","type":"post","link":"https:\/\/reedmackay.com\/ae\/seamless-data-driven-event-for-450-case-study","title":{"rendered":"Delivering a seamless data-driven corporate event for 450: Case Study"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>The Challenge<\/strong><\/h2>\n\n\n\n<p>A client&#8217;s operations group \u2013 which included therapists, care support teams and leadership \u2013 required a 1.5\u2011day event to align on company updates, including new AI implementations. Their pain points included:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Managing complex attendee registration and rooming lists.<\/li>\n\n\n\n<li>Co-ordinating AV and F&amp;B with the venue.<\/li>\n\n\n\n<li>Ensuring smooth ground transportation and offsite activities.<\/li>\n\n\n\n<li>Delivering personalised experiences for a diverse attendee base.<\/li>\n\n\n\n<li>Providing real-time visibility into attendance and check-in data.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><br><strong>The Solution<\/strong><\/h2>\n\n\n\n<p>Reed &amp; Mackay\u2019s US team, led by Event Manager Deena Sterling and Event Co-ordinator Tyler Conroy, provided end\u2011to\u2011end event management:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Venue sourcing and negotiation<\/strong>: The team selected <a href=\"https:\/\/www.hilton.com\/en\/hotels\/chichhh-hilton-chicago\/\">Hilton Chicago<\/a> for its competitive rates and flexible meeting space.<\/li>\n\n\n\n<li><strong>Guest registration<\/strong>: Using Cvent OnArrival with iPads and QR codes, attendees checked in seamlessly, receiving personalised gift bags with branded sweatshirts and agenda materials.<\/li>\n\n\n\n<li><strong>Real-time data insights<\/strong>: 98% check-in completion was achieved, with live visibility into attendee numbers and peak registration times (notably around 3pm).<\/li>\n\n\n\n<li><strong>Rooming list management<\/strong>: Dietary restrictions and badge preferences were captured digitally, streamlining F&amp;B and logistics.<\/li>\n\n\n\n<li><strong>AV &amp; F&amp;B coordination<\/strong>: Close collaboration with the hotel ensured smooth delivery of technical and catering requirements.<\/li>\n\n\n\n<li><strong>Ground transportation<\/strong>: Managed transfers for all attendees, including international arrivals.<\/li>\n\n\n\n<li><strong>Offsite activity<\/strong>: A private three\u2011hour-chartered cruise on Lake Michigan, complete with dining and entertainment across three decks, created a memorable experience despite challenging weather.<\/li>\n\n\n\n<li><strong>Event branding<\/strong>: Pre\u2011printed magnetic name badges, stage furniture and swag bags reinforced the company\u2019s identity.<br><br><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"829\" src=\"https:\/\/reedmackay.com\/wp-content\/uploads\/2026\/01\/Events-2-1024x829.png\" alt=\"\" class=\"wp-image-87560\" srcset=\"https:\/\/reedmackay.com\/wp-content\/uploads\/2026\/01\/Events-2-1024x829.png 1024w, https:\/\/reedmackay.com\/wp-content\/uploads\/2026\/01\/Events-2-300x243.png 300w, https:\/\/reedmackay.com\/wp-content\/uploads\/2026\/01\/Events-2-768x622.png 768w, https:\/\/reedmackay.com\/wp-content\/uploads\/2026\/01\/Events-2.png 1050w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><br><strong>Results<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>98% attendee check-in completion with real-time visibility for the client.<\/li>\n\n\n\n<li>Valuable data insights on peak registration times, enabling smarter staffing for future events.<\/li>\n\n\n\n<li>Seamless logistics freed up Executive Assistants from day\u2011to\u2011day attendee management.<\/li>\n\n\n\n<li>Positive feedback from attendees, with strong engagement across all generations and roles.<\/li>\n\n\n\n<li>Established foundation for future collaboration.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><br><strong>Why it matters<\/strong><\/h2>\n\n\n\n<p>This event highlights how technology and human expertise combine to transform corporate events:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Event tech, like Cvent OnArrival, provides measurable ROI through efficiency and data insights.<\/li>\n\n\n\n<li>Personalisation \u2013 from gift bags to offsite experiences \u2013 drives engagement and brand loyalty.<\/li>\n\n\n\n<li>End\u2011to\u2011end management ensures consistency and peace of mind for internal teams.<\/li>\n<\/ul>\n\n\n\n<p><br>\u201cThe client loved seeing attendee numbers in real time,\u201d Sterling says. \u201cThis data is becomingly increasingly important for event planners \u2013 on site you can work out dietary restrictions easily, what you would like printed on name badges and can include as many questions for attendees as you want. &nbsp;For future events the data is able tell us when peak check-in time is and this helps with registration desk staffing. It allowed the client to handle other matters around the event since they knew how many people were left to check in.\u201d<\/p>\n\n\n\n<p>By partnering with Reed &amp; Mackay, this organisation transformed a complex operations meeting into a seamless, data\u2011driven experience that achieved 98% attendee engagement and set a new benchmark for future events.<\/p>\n\n\n\n<p><strong>Ready to experience seamless end-to-end event management?<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/reedmackay.com\/ae\/contact\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Get in touch<\/strong><\/a><\/h3>\n\n\n\n<p><strong>Mail\u00a0<\/strong><a href=\"mailto:hello@reedmackay.com\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>hellouae@reedmackay.com<\/strong><\/a><strong>\u00a0to discuss all your\u00a0<a href=\"https:\/\/reedmackay.com\/ae\">corporate travel<\/a>\u00a0and\u00a0<\/strong><a href=\"https:\/\/reedmackay.com\/ae\/event-management\"><strong>event management<\/strong><\/a><strong>\u00a0needs.<\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Challenge A client&#8217;s operations group \u2013 which included therapists, care support teams and leadership \u2013 required a 1.5\u2011day event to align on company updates, including new AI implementations. Their pain points included: The Solution Reed &amp; Mackay\u2019s US team, led by Event Manager Deena Sterling and Event Co-ordinator Tyler Conroy, provided end\u2011to\u2011end event management:&hellip;&nbsp;<a href=\"https:\/\/reedmackay.com\/ae\/seamless-data-driven-event-for-450-case-study\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Delivering a seamless data-driven corporate event for 450: Case Study<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":87990,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[710,842],"tags":[825,861],"class_list":["post-88065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-ae","category-case-studies-ae","tag-events-ae","tag-technology-ae"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Delivering a seamless data-driven corporate event for 450: Case Study | Reed &amp; 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