{"id":50665,"date":"2025-05-29T10:47:43","date_gmt":"2025-05-29T09:47:43","guid":{"rendered":"https:\/\/reedmackay.com\/stay-ahead-of-loyalty-programme-updates-to-maximise-benefits-for-business-travellers"},"modified":"2025-06-20T06:56:02","modified_gmt":"2025-06-20T05:56:02","slug":"loyalty-programmes-maximise-benefits-for-business-travellers","status":"publish","type":"post","link":"https:\/\/reedmackay.com\/ae\/loyalty-programmes-maximise-benefits-for-business-travellers","title":{"rendered":"How to maximise business travel loyalty programmes"},"content":{"rendered":"\t\t
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As a corporate travel manager or booker, your colleagues\u2019 overall travel experience is top of mind. When facing the usual travel challenges, added value items such as upgrades or early check-in can make a significant difference to your travellers’ overall experience and wellbeing. Your travel management company (TMC) can leverage buying power and supplier relationships to deliver an enhanced travel experience. But did you know you can also secure added benefits by enrolling travellers in an airline, car hire or hotel loyalty programme?<\/p>\n\n

Examples include Lufthansa Miles & More<\/a>, Emirates Skywards<\/a>, Marriott Bonvoy<\/a> and Hilton Honors<\/a>. You can tailor your loyalty programme to support preferred supplier agreements while considering individual traveller preferences.<\/p>\n\n

What are the benefits of a loyalty programme?<\/h2>\n\n

By signing up for these programmes, your corporate travellers gain access to a range of benefits, including priority check-in, lounge access and upgrades, which save them time and enhance their comfort. They can also earn points or miles redeemed for free flights or complimentary hotel stays. In addition, as they accumulate points, they earn recognition and exclusive opportunities that can only be earned through the programme.<\/p>\n\n

\"Planes\n
Some airlines have been revamping their loyalty schemes to offer tailored rewards<\/figcaption>\n<\/figure>\n\n

Recent developments to loyalty programmes<\/h2>\n\n

Loyalty programmes have come a long way from their traditional structure and brands are now incorporating dynamic technologies to offer personalised experiences and tailored rewards. For example, British Airways has rebranded its loyalty scheme to The British Airways Club<\/a> and introduced a new tier-points system based on travel spend, rather than distance travelled.<\/p>\n\n

Emirates Skywards, the loyalty programme of Emirates and flydubai, has expanded its partnership with Accor through a new two-way points system<\/a>. JetBlue\u2019s TrueBlue programme has updated its Mosaic tiers<\/a>, simplifying the path to elite status, through rewarding travel spend and engagement. Meanwhile, American Airlines has released new perks including using its AAdvantage miles for Hyatt free night awards<\/a>.<\/p>\n\n

It doesn\u2019t stop there. Suppliers are increasingly partnering to match travellers\u2019 loyalty status across brands. Marriott Bonvoy and Uber have expanded their partnership, allowing members to earn Bonvoy points on select Uber rides globally<\/a>. Similarly, Hilton Honors members can earn points through select dining experiences and attractions in more than 40 cities worldwide.<\/a><\/p>\n\n

Top tips for loyalty programme success<\/h2>\n\n