{"id":50634,"date":"2023-06-28T12:49:00","date_gmt":"2023-06-28T11:49:00","guid":{"rendered":"https:\/\/reedmackay.com\/make-sustainable-travel-choices-with-enhanced-technology"},"modified":"2025-08-20T12:32:03","modified_gmt":"2025-08-20T11:32:03","slug":"make-sustainable-travel-choices-with-enhanced-technology","status":"publish","type":"post","link":"https:\/\/reedmackay.com\/ae\/make-sustainable-travel-choices-with-enhanced-technology","title":{"rendered":"Make sustainable travel choices with enhanced technology"},"content":{"rendered":"\n<p>Reducing CO2 emissions generated by business travel is rapidly becoming ingrained in companies&#8217; ESG commitments. As a travel manager, are you confident that you are easily able to make the most sustainable travel choices for the business?<\/p>\n\n\n\n<p>Clarity around sustainable travel choices is crucial.<\/p>\n\n\n\n<p>A key step towards that clarity is the major upgrade to Reed &amp; Mackay\u2019s proprietary online booking tool (OBT) R&amp;M\/Book,&nbsp;<a href=\"https:\/\/reedmackay.com\/ae\/sustainability-toolkit-carbon-aware-notifications\">announced at the Business Travel Show Europe 2023<\/a>. The technology innovation will allow bookers to compare and select a more sustainable choice when booking travel. Reed &amp; Mackay is one of the first TMCs to give travellers and bookers this opportunity.<\/p>\n\n\n\n<p>Clients will discover two important aspects to the technology. First is access to pre-trip granular CO2 results. This will deliver information on the unique CO2 footprint of every travel option and allow bookers to compare with the trip average and know immediately how to make a more sustainable choice.<\/p>\n\n\n\n<p>The second differentiator is that carbon-aware insights will be available for entire journeys. CO2 calculations are not just available for planes and trains but for cars and hotels too.<\/p>\n\n\n\n<p>The tech development is the first phase of Reed &amp; Mackay&#8217;s partnership with&nbsp;<a href=\"https:\/\/www.squake.earth\/\" target=\"_blank\" rel=\"noreferrer noopener\">SQUAKE<\/a>, pioneers in providing highly accurate and fully audited measurement of CO2 emissions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>W<\/strong>hy is the new technology important for travel managers?<\/h2>\n\n\n\n<p>This exciting development has arrived at a critical<em>&nbsp;<\/em>time when it\u2019s becoming clearer that sustainable travel is a vital part of industry conversation. This is highlighted in recent surveys reporting that&nbsp;<a href=\"https:\/\/www.businesstravelnewseurope.com\/Ground-Transport\/UK-business-travellers-seeking-more-sustainable-travel-options?utm_source=eNewsletter&amp;utm_medium=email&amp;utm_campaign=eltr-sustainable-travel&amp;oly_enc_id=9041J0857312J9V\" target=\"_blank\" rel=\"noreferrer noopener\">UK business travellers are looking for more sustainable travel options<\/a>&nbsp;as well as in&nbsp;<a href=\"https:\/\/www.forbes.com\/sites\/forbesbusinesscouncil\/2023\/04\/07\/globalized-reality-a-call-for-responsible-tourism-and-travel-to-achieve-net-zero-emissions\/?sh=bf2e9a64e873\" target=\"_blank\" rel=\"noreferrer noopener\">calls for everyone in the travel industry to co-ordinate efforts for more sustainable and responsible travel<\/a>.<\/p>\n\n\n\n<p>Travel buyers and travellers will be able to use the bespoke calculations to compare flights based on enhanced CO2 performance data. This data also includes information such as aircraft type, load factors and routing.<\/p>\n\n\n\n<p>Hotels for business trips can then be chosen by sustainability performance ratings. And ground transportation can be selected based on fuel, engine and car type.&nbsp;<\/p>\n\n\n\n<p>It also means travelling sustainably doesn\u2019t have to compromise traveller experience as it doesn&#8217;t mean changing convenience or preferences. It\u2019s simply about having those choices first hand to reduce Scope 3 emissions and hit ESG commitments\/targets.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>At a glance: benefits of carbon-aware notifications<\/strong><\/h2>\n\n\n\n<p>\u00b7\u00a0\u00a0Easy to find, available through our online booking tool R&amp;M\/Book<\/p>\n\n\n\n<p>\u00b7\u00a0\u00a0Calculations are based on\u202fmultiple\u202fdata points to\u202fgive the most accurate estimate. For example,\u202fwhen working out\u202fthe carbon emissions of a flight\u202ffrom London\u202fto Barcelona, the calculation will\u202fconsider not just the distance travelled, but factors like the aircraft type and number of\u202ftravellers\u00a0\u00a0<\/p>\n\n\n\n<p>\u00b7\u00a0\u00a0Travel buyers have the freedom to make sustainable choices, without compromising on traveller preferences or the businesses bottom line<\/p>\n\n\n\n<p>\u00b7\u00a0\u00a0Scope 3 emissions can be hard to reduce; the notifications provide more opportunity for businesses to achieve their ESG targets\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n\n\n\n<p>\u00b7\u00a0\u00a0It\u2019s free to use.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A <\/strong>sustainable future<\/h2>\n\n\n\n<p>This is just Phase One of this exciting new technology development with many more updates coming soon.<\/p>\n\n\n\n<p>Reed &amp; Mackay is leading the way on sustainability and has itself been on a journey to be a responsible business, while helping educate clients on how to reduce, mitigate and compensate carbon footprint for several years.&nbsp;<a href=\"https:\/\/reedmackay.com\/ae\/why-were-serious-about-sustainability-in-business-travel-events-2\">Find out more about what we\u2019ve achieved for our clients and our business<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Contact us\u00a0<a href=\"https:\/\/www.reedmackay.com\/new-business-enquiry\/\" target=\"_blank\" rel=\"noreferrer noopener\">HERE<\/a>\u00a0or mail\u00a0<a href=\"mailto:hello@reedmackay.com\" target=\"_blank\" rel=\"noreferrer noopener\">HELLO@REEDMACKAY.COM<\/a>\u00a0to discuss all your travel management and sustainability needs.<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Reducing CO2 emissions generated by business travel is rapidly becoming ingrained in companies&#8217; ESG commitments. As a travel manager, are you confident that you are easily able to make the most sustainable travel choices for the business? Clarity around sustainable travel choices is crucial. A key step towards that clarity is the major upgrade to&hellip;&nbsp;<a href=\"https:\/\/reedmackay.com\/ae\/make-sustainable-travel-choices-with-enhanced-technology\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Make sustainable travel choices with enhanced technology<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":41867,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[710],"tags":[828,711],"class_list":["post-50634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-ae","tag-sustainability-ae","tag-travel-ae"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Make sustainable travel choices with enhanced technology | Reed &amp; 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