{"id":50618,"date":"2023-08-22T10:14:00","date_gmt":"2023-08-22T09:14:00","guid":{"rendered":"https:\/\/reedmackay.com\/collaboration-delivers-swift-client-onboarding-case-study"},"modified":"2024-08-14T15:28:10","modified_gmt":"2024-08-14T14:28:10","slug":"collaboration-delivers-swift-client-onboarding-case-study","status":"publish","type":"post","link":"https:\/\/reedmackay.com\/ae\/collaboration-delivers-swift-client-onboarding-case-study","title":{"rendered":"Collaboration delivers swift client onboarding: Case Study"},"content":{"rendered":"\n

The Challenge:<\/strong> Aberdeen-based Texo Group, a service provider for the offshore sector, among others, had appointed Reed & Mackay as its TMC following a competitive tender. Its previous incumbent \u2013 a specialist in the offshore sector field \u2013 decided not to cover its notice period. Texo Group needed Reed & Mackay to fast forward its implementation plan.<\/p>\n\n\n\n

The Solution:<\/strong> Working collaboratively, Reed & Mackay\u2019s Implementation, Operations, Client Success and Technology team members successfully implemented Texo Group in record time, while ensuring its employees could travel with confidence.<\/p>\n\n\n\n

Once a corporate travel management company signs a prospect as a client, progressing that relationship \u2013 the implementation phase \u2013 comes next. It is a crucial stage in establishing the foundations of a successful relationship with your client.<\/p>\n\n\n\n

To understand Texo Group\u2019s key requirements from a TMC, Reed & Mackay\u2019s Senior Manager Strategy & Consultancy met with the multi-disciplinary organisation. Texo Group was looking for a consistent, local, personalised service and a consultative travel policy development. It also wanted value for money and visibility of its travellers.<\/p>\n\n\n\n

Members of Reed & Mackay\u2019s Sales, Client Success and Operations teams became involved in the tender process from the start. Having these teams working together ensured the client could be confident they had everything to start booking travel.<\/p>\n\n\n\n

\u201cTexo Group was also looking for more consistency over duty of care to its travellers. We also noticed a previous lack of travel policy and compliance had contributed to increased costs and concerns about best value,\u201d Reed & Mackay Client Success Manager Donald Munro explains.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

The implementation strategy<\/h2>\n\n\n\n

Following notification of its successful bid, Reed & Mackay scheduled a kick-off implementation call with Texo Group. Alongside Munro, the call involved Reed & Mackay Implementation Manager Ana Antonio, Technical Implementation Manager Nikki Stewart and Head of Operations Graeme Fyvie.<\/p>\n\n\n\n

Antonio explains the customer onboarding process and how, just after starting, the key milestones of the implementation stage had to be brought rapidly forward, due to external circumstances.<\/p>\n\n\n\n

\u201cAt the kick-off meeting, we originally planned around eight weeks for the implementation stage. This would include developing a project plan with key milestones and setting a \u2018go live\u2019 date,\u201d Antonio says. \u201cHowever, Texo Group asked us to bring the original date forward. Its previous incumbent didn\u2019t serve out its notice period.<\/p>\n\n\n\n

“Texo Group has around 200 travellers. Due to the nature of its business and a high turnover of contractors, it requires some complex travel bookings. We joined forces with our Operations and Client Success teams and came together to speedily turn the implementation process around.\u201d<\/p>\n\n\n\n

There are key steps to implementing a client, which are integral to a good onboarding process. \u201cWe all understand that travel can be emotive. For example, travellers have particular preferences with schedules, accommodation etc. They need to complete their profiles to the fullest, so we can ensure they receive the travel experience they\u2019re looking for,\u201d Antonio adds.<\/p>\n\n\n\n

\u201cThe implementation process included a training session of the R&M Portal and R&M\/Book<\/a> for all the bookers. This gave them the opportunity to familiarise themselves with the tools and the booking process. They had the opportunity to ask questions too, before starting to book and drive customer success.\u201d<\/p>\n\n\n\n

Antonio scheduled in weekly update calls with all stakeholders to monitor progress and acquire additional information. And, working with Stewart, configured and tested the online booking build to ensure a seamless transition in a shorter space of time than originally anticipated.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Speedy onboarding<\/h2>\n\n\n\n

Onboarding Texo Group took just 28 days. This was thanks to the solid collaboration from Sales, Implementation, Operations and Client Success teams at Reed & Mackay. This resulted in Texo Group awarding the highest mark, a \u201810\u2019, in the TMC\u2019s Implementation NPS Survey.<\/p>\n\n\n\n

\u201cWe now have the customer service we were looking for,\u201d Texo Group Senior Recruitment Consultant Aimee Gray says.<\/p>\n\n\n\n

And Texo Group Commercial Director Mark Mackie was equally impressed. \u201cTexo Group appointed Reed & Mackay because of its people, its culture and the personalised service it offers,\u201d he says. \u201cFurthermore, we hadn\u2019t previously considered the benefits of using an online booking tool (OBT), which we were shown through its proprietary OBT, R&M\/Book,\u201d he says.<\/p>\n\n\n\n

\u201cI understand there might be some teething issues as both teams get to know each other and settle into a working rhythm. However, I have to say the professionalism of the Reed & Mackay team and overall transition to date has impressed us and any bedding down is more likely to be from our side!\u201d<\/p>\n\n\n\n

CONTACT US <\/strong>HERE<\/strong><\/a> OR MAIL <\/strong>HELLO@REEDMACKAY.COM<\/strong><\/a> TO DISCUSS ALL YOUR travel MANAGEMENT NEEDS.<\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"

The Challenge: Aberdeen-based Texo Group, a service provider for the offshore sector, among others, had appointed Reed & Mackay as its TMC following a competitive tender. Its previous incumbent \u2013 a specialist in the offshore sector field \u2013 decided not to cover its notice period. Texo Group needed Reed & Mackay to fast forward its… Read More »Collaboration delivers swift client onboarding: Case Study<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":40647,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[842],"tags":[913,825,711],"class_list":["post-50618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-ae","tag-energy-ae","tag-events-ae","tag-travel-ae"],"yoast_head":"\nCollaboration delivers swift client onboarding: Case Study | Reed & Mackay<\/title>\n<meta name=\"description\" content=\"Discover how team collaboration meant a new client was successfully onboarded in record time, ensuring its employees could travel with confidence.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/reedmackay.com\/ae\/collaboration-delivers-swift-client-onboarding-case-study\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Collaboration delivers swift client onboarding: Case Study\" \/>\n<meta property=\"og:description\" content=\"Discover how team collaboration meant a new client was successfully onboarded in record time, ensuring its employees could travel with confidence.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/reedmackay.com\/ae\/collaboration-delivers-swift-client-onboarding-case-study\" \/>\n<meta property=\"og:site_name\" content=\"Reed & Mackay\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-22T09:14:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-14T14:28:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/reedmackay.com\/wp-content\/uploads\/2024\/02\/Reed-and-Mackay-Energy-Marine-Travel-Management-2-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1366\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stephanie Seigle\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Collaboration delivers swift client onboarding: Case Study\" \/>\n<meta name=\"twitter:description\" content=\"Discover how team collaboration meant a new client was successfully onboarded in record time, ensuring its employees could travel with confidence.\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stephanie Seigle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/reedmackay.com\\\/ae\\\/collaboration-delivers-swift-client-onboarding-case-study#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/reedmackay.com\\\/ae\\\/collaboration-delivers-swift-client-onboarding-case-study\"},\"author\":{\"name\":\"Stephanie Seigle\",\"@id\":\"https:\\\/\\\/reedmackay.com\\\/ae#\\\/schema\\\/person\\\/2e1fa8a9c9e38acac7c6fbb9f61f1fc6\"},\"headline\":\"Collaboration delivers swift client onboarding: Case Study\",\"datePublished\":\"2023-08-22T09:14:00+00:00\",\"dateModified\":\"2024-08-14T14:28:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/reedmackay.com\\\/ae\\\/collaboration-delivers-swift-client-onboarding-case-study\"},\"wordCount\":779,\"publisher\":{\"@id\":\"https:\\\/\\\/reedmackay.com\\\/ae#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/reedmackay.com\\\/ae\\\/collaboration-delivers-swift-client-onboarding-case-study#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/reedmackay.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Reed-and-Mackay-Energy-Marine-Travel-Management-2-1.jpg\",\"keywords\":[\"Energy\",\"Events\",\"Travel\"],\"articleSection\":[\"Case Studies\"],\"inLanguage\":\"en-AE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/reedmackay.com\\\/ae\\\/collaboration-delivers-swift-client-onboarding-case-study\",\"url\":\"https:\\\/\\\/reedmackay.com\\\/ae\\\/collaboration-delivers-swift-client-onboarding-case-study\",\"name\":\"Collaboration delivers swift client onboarding: Case Study | Reed & Mackay\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/reedmackay.com\\\/ae#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/reedmackay.com\\\/ae\\\/collaboration-delivers-swift-client-onboarding-case-study#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/reedmackay.com\\\/ae\\\/collaboration-delivers-swift-client-onboarding-case-study#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/reedmackay.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Reed-and-Mackay-Energy-Marine-Travel-Management-2-1.jpg\",\"datePublished\":\"2023-08-22T09:14:00+00:00\",\"dateModified\":\"2024-08-14T14:28:10+00:00\",\"description\":\"Discover how team collaboration meant a new client was successfully onboarded in record time, ensuring its employees could travel with confidence.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/reedmackay.com\\\/ae\\\/collaboration-delivers-swift-client-onboarding-case-study#breadcrumb\"},\"inLanguage\":\"en-AE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/reedmackay.com\\\/ae\\\/collaboration-delivers-swift-client-onboarding-case-study\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AE\",\"@id\":\"https:\\\/\\\/reedmackay.com\\\/ae\\\/collaboration-delivers-swift-client-onboarding-case-study#primaryimage\",\"url\":\"https:\\\/\\\/reedmackay.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Reed-and-Mackay-Energy-Marine-Travel-Management-2-1.jpg\",\"contentUrl\":\"https:\\\/\\\/reedmackay.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/Reed-and-Mackay-Energy-Marine-Travel-Management-2-1.jpg\",\"width\":1366,\"height\":768},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/reedmackay.com\\\/ae\\\/collaboration-delivers-swift-client-onboarding-case-study#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/reedmackay.com\\\/ae\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Collaboration delivers swift client onboarding: Case Study\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/reedmackay.com\\\/ae#website\",\"url\":\"https:\\\/\\\/reedmackay.com\\\/ae\",\"name\":\"Reed & Mackay\",\"description\":\"Reed and Mackay Travel and Events Management\",\"publisher\":{\"@id\":\"https:\\\/\\\/reedmackay.com\\\/ae#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/reedmackay.com\\\/ae?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-AE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/reedmackay.com\\\/ae#organization\",\"name\":\"Reed & Mackay\",\"url\":\"https:\\\/\\\/reedmackay.com\\\/ae\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AE\",\"@id\":\"https:\\\/\\\/reedmackay.com\\\/ae#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/reedmackay.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/RM-Horz-Logo-Colour@2x.png\",\"contentUrl\":\"https:\\\/\\\/reedmackay.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/RM-Horz-Logo-Colour@2x.png\",\"width\":2107,\"height\":411,\"caption\":\"Reed & Mackay\"},\"image\":{\"@id\":\"https:\\\/\\\/reedmackay.com\\\/ae#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/reedmackay.com\\\/ae#\\\/schema\\\/person\\\/2e1fa8a9c9e38acac7c6fbb9f61f1fc6\",\"name\":\"Stephanie Seigle\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AE\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/235ea6e146d51764e7330757cfe3886f26e6994e67c29d2c69f6a77cfabc8bd2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/235ea6e146d51764e7330757cfe3886f26e6994e67c29d2c69f6a77cfabc8bd2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/235ea6e146d51764e7330757cfe3886f26e6994e67c29d2c69f6a77cfabc8bd2?s=96&d=mm&r=g\",\"caption\":\"Stephanie Seigle\"},\"url\":\"https:\\\/\\\/reedmackay.com\\\/ae\\\/author\\\/steph\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Collaboration delivers swift client onboarding: Case Study | Reed & Mackay","description":"Discover how team collaboration meant a new client was successfully onboarded in record time, ensuring its employees could travel with confidence.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/reedmackay.com\/ae\/collaboration-delivers-swift-client-onboarding-case-study","og_locale":"en_US","og_type":"article","og_title":"Collaboration delivers swift client onboarding: Case Study","og_description":"Discover how team collaboration meant a new client was successfully onboarded in record time, ensuring its employees could travel with confidence.","og_url":"https:\/\/reedmackay.com\/ae\/collaboration-delivers-swift-client-onboarding-case-study","og_site_name":"Reed & Mackay","article_published_time":"2023-08-22T09:14:00+00:00","article_modified_time":"2024-08-14T14:28:10+00:00","og_image":[{"width":1366,"height":768,"url":"https:\/\/reedmackay.com\/wp-content\/uploads\/2024\/02\/Reed-and-Mackay-Energy-Marine-Travel-Management-2-1.jpg","type":"image\/jpeg"}],"author":"Stephanie Seigle","twitter_card":"summary_large_image","twitter_title":"Collaboration delivers swift client onboarding: Case Study","twitter_description":"Discover how team collaboration meant a new client was successfully onboarded in record time, ensuring its employees could travel with confidence.","twitter_misc":{"Written by":"Stephanie Seigle","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/reedmackay.com\/ae\/collaboration-delivers-swift-client-onboarding-case-study#article","isPartOf":{"@id":"https:\/\/reedmackay.com\/ae\/collaboration-delivers-swift-client-onboarding-case-study"},"author":{"name":"Stephanie Seigle","@id":"https:\/\/reedmackay.com\/ae#\/schema\/person\/2e1fa8a9c9e38acac7c6fbb9f61f1fc6"},"headline":"Collaboration delivers swift client onboarding: Case Study","datePublished":"2023-08-22T09:14:00+00:00","dateModified":"2024-08-14T14:28:10+00:00","mainEntityOfPage":{"@id":"https:\/\/reedmackay.com\/ae\/collaboration-delivers-swift-client-onboarding-case-study"},"wordCount":779,"publisher":{"@id":"https:\/\/reedmackay.com\/ae#organization"},"image":{"@id":"https:\/\/reedmackay.com\/ae\/collaboration-delivers-swift-client-onboarding-case-study#primaryimage"},"thumbnailUrl":"https:\/\/reedmackay.com\/wp-content\/uploads\/2024\/02\/Reed-and-Mackay-Energy-Marine-Travel-Management-2-1.jpg","keywords":["Energy","Events","Travel"],"articleSection":["Case Studies"],"inLanguage":"en-AE"},{"@type":"WebPage","@id":"https:\/\/reedmackay.com\/ae\/collaboration-delivers-swift-client-onboarding-case-study","url":"https:\/\/reedmackay.com\/ae\/collaboration-delivers-swift-client-onboarding-case-study","name":"Collaboration delivers swift client onboarding: Case Study | Reed & Mackay","isPartOf":{"@id":"https:\/\/reedmackay.com\/ae#website"},"primaryImageOfPage":{"@id":"https:\/\/reedmackay.com\/ae\/collaboration-delivers-swift-client-onboarding-case-study#primaryimage"},"image":{"@id":"https:\/\/reedmackay.com\/ae\/collaboration-delivers-swift-client-onboarding-case-study#primaryimage"},"thumbnailUrl":"https:\/\/reedmackay.com\/wp-content\/uploads\/2024\/02\/Reed-and-Mackay-Energy-Marine-Travel-Management-2-1.jpg","datePublished":"2023-08-22T09:14:00+00:00","dateModified":"2024-08-14T14:28:10+00:00","description":"Discover how team collaboration meant a new client was successfully onboarded in record time, ensuring its employees could travel with confidence.","breadcrumb":{"@id":"https:\/\/reedmackay.com\/ae\/collaboration-delivers-swift-client-onboarding-case-study#breadcrumb"},"inLanguage":"en-AE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/reedmackay.com\/ae\/collaboration-delivers-swift-client-onboarding-case-study"]}]},{"@type":"ImageObject","inLanguage":"en-AE","@id":"https:\/\/reedmackay.com\/ae\/collaboration-delivers-swift-client-onboarding-case-study#primaryimage","url":"https:\/\/reedmackay.com\/wp-content\/uploads\/2024\/02\/Reed-and-Mackay-Energy-Marine-Travel-Management-2-1.jpg","contentUrl":"https:\/\/reedmackay.com\/wp-content\/uploads\/2024\/02\/Reed-and-Mackay-Energy-Marine-Travel-Management-2-1.jpg","width":1366,"height":768},{"@type":"BreadcrumbList","@id":"https:\/\/reedmackay.com\/ae\/collaboration-delivers-swift-client-onboarding-case-study#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/reedmackay.com\/ae"},{"@type":"ListItem","position":2,"name":"Collaboration delivers swift client onboarding: Case Study"}]},{"@type":"WebSite","@id":"https:\/\/reedmackay.com\/ae#website","url":"https:\/\/reedmackay.com\/ae","name":"Reed & Mackay","description":"Reed and Mackay Travel and Events Management","publisher":{"@id":"https:\/\/reedmackay.com\/ae#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/reedmackay.com\/ae?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-AE"},{"@type":"Organization","@id":"https:\/\/reedmackay.com\/ae#organization","name":"Reed & Mackay","url":"https:\/\/reedmackay.com\/ae","logo":{"@type":"ImageObject","inLanguage":"en-AE","@id":"https:\/\/reedmackay.com\/ae#\/schema\/logo\/image\/","url":"https:\/\/reedmackay.com\/wp-content\/uploads\/2023\/07\/RM-Horz-Logo-Colour@2x.png","contentUrl":"https:\/\/reedmackay.com\/wp-content\/uploads\/2023\/07\/RM-Horz-Logo-Colour@2x.png","width":2107,"height":411,"caption":"Reed & Mackay"},"image":{"@id":"https:\/\/reedmackay.com\/ae#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/reedmackay.com\/ae#\/schema\/person\/2e1fa8a9c9e38acac7c6fbb9f61f1fc6","name":"Stephanie Seigle","image":{"@type":"ImageObject","inLanguage":"en-AE","@id":"https:\/\/secure.gravatar.com\/avatar\/235ea6e146d51764e7330757cfe3886f26e6994e67c29d2c69f6a77cfabc8bd2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/235ea6e146d51764e7330757cfe3886f26e6994e67c29d2c69f6a77cfabc8bd2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/235ea6e146d51764e7330757cfe3886f26e6994e67c29d2c69f6a77cfabc8bd2?s=96&d=mm&r=g","caption":"Stephanie Seigle"},"url":"https:\/\/reedmackay.com\/ae\/author\/steph"}]}},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/reedmackay.com\/ae\/wp-json\/wp\/v2\/posts\/50618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reedmackay.com\/ae\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reedmackay.com\/ae\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reedmackay.com\/ae\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/reedmackay.com\/ae\/wp-json\/wp\/v2\/comments?post=50618"}],"version-history":[{"count":0,"href":"https:\/\/reedmackay.com\/ae\/wp-json\/wp\/v2\/posts\/50618\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reedmackay.com\/ae\/wp-json\/wp\/v2\/media\/40647"}],"wp:attachment":[{"href":"https:\/\/reedmackay.com\/ae\/wp-json\/wp\/v2\/media?parent=50618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reedmackay.com\/ae\/wp-json\/wp\/v2\/categories?post=50618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reedmackay.com\/ae\/wp-json\/wp\/v2\/tags?post=50618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}